rative exchange episodes
4ition fo renewing sequen-
stin-time supply arrange
visodes that broaden the
vsode comes to an end, the
of collaborative exchange.
petween the partners, such
oes not have capability in
“zest, one or the other part-
collaborative exchange (in
an exchange episode),
!” some respects, curtailed
erching, organic stage that
sstomer and supplier firms
‘lationship dissolution as
‘ship maintenance stage.
PS, or alliances, the
{he set of relationships.
» relationships. Connected
nt upon exchange (or
‘ec relationships of inter
vith other relationships
recwork, As illustrated in
‘lationships that either
some third parties!
lationship
Ssbonships Within
Coyle %, fage LQ
Atype of busines network of parca interest to buts abhor managers is
the alliance network, which is a clique of interrelated anc coorclinated business rela-
tionships.*? Firms engage in alliance networks to create new markets, to bring
together resources that are beyond any two firms, to gain consensus on a “dominant
design” that will speed the adoption of an innovation, and to spread risk across a
greater number of firms, We begin with a case study of building and managing an
alliance network. This study of India’s Light Combat Aircraft (LCA) business net-
work, which we present in Box 1.5 both motivates our discussion of analyzing busi-
ress networks and serves as a source of examples.
‘BOX 1.6
nthe easly 1960s, the Indian Ais Force was in
"need ofits 45h and Sth generation arr Its
2ral generation aircraft and MIG-2 fighter ai
all, mainstays ofthe dian A Fore atthe
| time, were aging quickly. The governments
| Ministry of Defense Long-Term Equipment
"Plano 981 frecaste that India would be s0%
to its fighter area argets by 1995. The
“light combat sircraft (LCA) program was
India’s initiative to manufacture the'Sth genera
tig fighter sires indigenous.
“Accordingly, in 1983, the Defense Research
and Development Organization (DRDO)
| cbained permission to develop LCAs—
tveight, multol, ales, compound lia
ing, supersonic and single-engineje fighters.
possibly open doors forthe future export ofthis
Sophisticate ighter aircraft
‘The year 1984 Saw the establishment of
| the Aeronautical Development Agency (ADA)
_tomanage the LCA program. ADA, part of the
DRDO, isa consortium of over 100 defense
laboratories, industrial organizations, and sca
demic institutions, Te project was fo be ca-
- tied out in tvo phases: Phase at cost of INR
"219 billion, would develop the desiga, cone
struct and test two technology demonstrator
aircrafts (TDI & 2), construct a structaral test
"specimen, construct two prototype vehicles
@ incia’s Light Combat Airoraft through the Alliance Network
Chapter 1
(PV1 & 2), ancl create any necessary infrastruc-
tute. Phase-II, with a total cost of INR 23 bil
lion, would include the construction of three
‘more PVs: PV.3, the production variant; PV-,
the naval variant, and PV-5, a trainer; along
with other associated facilities. ADA was
responsible for the design and development of
the LCA’s avionics suite and its integration
with the flight controls, environmental con-
trols, aircraft utilities systems management,
stores management system, ete, besides hav-
ing overall project management responsibility.
Hindustan Aeronautics Ltd, (HAL),
established in 1964, is a government-owned,
high-level aerospace research and production
facility primarily focused to meet the coun-
tny’s defense requirements. Ithas several suc-
cessful RED programs to its credit, HAL was
the lead partner and principal contractor in
the LCA project, and ivas changed with man-
aging several aspects including the communi=
cation sulte, airto-air and alt-to-ground data
links, the friend or foe interrogator, the gas
turbine starter unit, andl the multi-mode
radat, which was to be a joint effort of HAL
and the Electronics and Radar Developiment
Establishment (LRDE). In its role as the prin-
cipal contractor, HAL was responsible for
LCA design, systems integration, airframe
‘manufacturing, aizcraft final assembly, light
testing, and service support,
(continued)
Business Market Management 29eae
30
BOX 1.5
Continued
‘The project definition (PD) phase was
performed from October 1987 to September
1988. Based on its extensive expertise in avin-
tion, France's Dassault Aviation was invited
toreview the PD phase and provide advice.
‘The combat vehicle adopted the state-o-
the-art ly-by-wire (FBW) technology. Because af
its tecanological sophistication, developed cour-
tries that had this technology were unwilling to
provide FBW technology for the LCA project.
Consequently, the necessary control laws for
FBW controls were developed by India’s
National Control Law team (CLAW), formed by
the National Aeronautics Ltd, and supported by
the Aeronautical Development Establishment
(ADE). As the control laws were progressively
incorporated to build the flight control system.
software, fom 1993 to 1996, they were tested cn
the British Aerospace simulators inthe UK. and
at Lockheed Martin simulators in the United
States. After India’s second successful nuclear
testin 1988, developed counties suddenly with-
drew all support fr the LCA project. CLAW was.
succesfully tested on Minibitd and Ironbird test
rigsat ADE and HAL, respectively.
AL's Hyderabad division and LRDE,
Bangalore, were selected to jointly lead the
development of multi-mode radar. DRDO's
Centre for Airborne Studies was responsible
for testing this radar. By 2006, owing t6 time
and budget problems, ADA began to look at
alternative off-the-shelf solutions and subse-
‘quently agreed to a bid offered by Israel's Elta.
‘The Gas Turbine Research Establishment
was charged with providing the GTX35VS
Kaveri after-burning turbofan, the aircraft's
main propulsion system. This was latesttech-
nology engine that would give effective thrust
and conserve fuel by aiding proper combus-
tion. In 2006, after the embargo was lifted on
the supply of sensitive technology to India, a
{$105 million contract (tthe time, INR 4725 bil-
lion) was awarded to General Electric for sup-
Section | Introduction and Overview
peas
ply af 17 FOWGEAN2 turbofan engines tobe
tse in iil batches ofthe LCA, This oder
was further augmented in 2007 to include 24
THOL-GE-IN2D after-burning engines. Due to
the problems encountered with Kaveri the
French aircraft engine company Snecina was
invited to provide technics asstnce. Ih May
2009, expecting further delays, ADA began
evniating te purchase of 100 more power
éngines fom either EuroJet or General Elect.
‘large number of other Indian organiza.
sions were inveved in the design ai dovlop-
mento vatious other subsystems of the aircraf
Its headeup display was developed by the
Indian government-owned>Centra Scenttic
Instruments Organization in Chandigarh.
Liquid crystal multifunction displays. were
developed by. Bharat Electonics Lid, another
public sector company The lnvding-ger mett-
is were sourced from Mishra Dats Nigam
Li, Hyderabad, with Bharat Forge involved in
bruling certain sub-nesemblcs,Ini's Nulae
uel Complex le the team that developed the
titanium halfaloy tubes needed for the
hydraulic power transmission. The Defence
‘Avionics Research Establishment developed an
indigenous ull, Authority Digital Engine
Control, The DRDO's Cental Vehicle Research
and Develonent Establishment designed and
developed the mounted accessory gearbox and
power take-off hatHor the LCA,
For a country with litle teck record in
advanced aerospace systems, ADA’s LCA
project was audactous ints vision. Only three
bf the 35 major evionis component and ne
replaceable units aze foreign in origin. The
rest are indigenously developed by a wide
range of organizations falling under the ADA
umbrella, Even within imported aystems,
there fs a drive to progressively inerease the
Indian content. Two critical technologies—the
development and manufacture of advanced
carbonsfiber composites strictures and kine
system for the
3D laminated co
Hot areld
| Business Nets
‘The LCA bus
in business 7
Earofighter pet
‘business netost
‘eeorks such ast
ness netwecks*2 turbofan engines to be
sof the LCA. This oxder
ed in 2007 to include 24
cming
= company Snecma was
snical assistance, In May
ver dolays, ADA began
s2 of 100 more powerful
weet or General Electric,
other Indian organiza
‘be design and develop
>aystems of the icra.
mas developed by the
cned Central Scientific
stion tn Chandigarh
wnction displays were
ectronies Ltd, another
wling-gear mater-
ra Dhaty Nigam
Sarat Forge involved in
ccrblies. India’s Nuclear