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Configuration document- Campaign and Content studio

Table of Contents
1. Overview .......................................................................................................................................................................... 3
2. Configuration Prerequisites ............................................................................................................................................. 3
3. SAP Marketing Cloud Configuration – General Settings ........................................................................................... 3
3.1. Marketing Areas. ......................................................................................................................................................... 3
3.2. Define Markets ............................................................................................................................................................ 3
3.3. Define Media Types .................................................................................................................................................... 4
3.4. Define Target Currency ............................................................................................................................................... 4
3.5. Change Log ................................................................................................................................................................. 5
3.6. Manage Marketing Solution Setup .............................................................................................................................. 5
3.7. Snapshots for Business Objects ................................................................................................................................. 6
3.8 Workflow for Business Objects ................................................................................................................................... 6
4. SAP Marketing Cloud Configuration – Campaign Settings ....................................................................................... 8
4.1 Activate Campaign Trigger ......................................................................................................................................... 8
4.2 Define Campaign Categories and Actions .................................................................................................................. 8
4.3 Enable Export History ............................................................................................................................................... 10
4.4 Content Types ........................................................................................................................................................... 10

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 Configuration document- Campaign and Content studio

1. Overview

Campaign execution is a process of triggering Email/SMS to a defined target group to promote products.

This document shows the necessary configuration in SAP Marketing cloud.

2. Configuration Prerequisites - None

3. SAP Marketing Cloud Configuration – General Settings

3.1. Marketing Areas: We can define marketing areas that are used in SAP Marketing Cloud as
organizational units. In addition, marketing areas are used to control the access to single instances of
business objects, for example, in Segmentation and Campaigns to control access to campaign
creation and marketing planning.

Menu Path SAP Marketing Cloud->Implementation Cockpit->Manage your Solution->Configure Your

Solution->Marketing- General settings->Marketing Areas

3.2. Define Markets- Use the Markets app to define markets and assign countries to markets that are used
in SAP Marketing Cloud to plan, execute, and analyze marketing activities.

Example- As per project requirement, we can configure Markets like- US, EMEA,UK etc. Then assign
courties under the corresponding region.

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 Configuration document- Campaign and Content studio
Menu Path SAP Marketing Cloud->Implementation Cockpit->Manage your Solution->Configure Your
Solution->Marketing- General settings->Markets

3.3. Define Media Types- Use the Media Types app to define media types that are used in SAP Marketing
Cloud for planning and executing campaigns, for example, social, print, TV, radio, and so on.

Menu Path SAP Marketing Cloud->Implementation Cockpit->Manage your Solution->Configure Your

Solution->Marketing- General settings->Media Types

3.4. Target Currency: As per business requirement we can enter the currency example-
USD,GBP,EUR,CAD etc

Menu Path SAP Marketing Cloud->Implementation Cockpit->Manage your Solution->Configure Your

Solution->Marketing- General settings->Target Currency

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 Configuration document- Campaign and Content studio

3.5. Change Log: Activate change log for business objects in SAP Marketing Cloud.

The following business objects are delivered by default:

• Campaign (CUAN_INITIATIVE)
• Marketing Plan (CUAN_MARKETING_PLAN)
• Program (CUAN_PROGRAM)
• Marketing Agency(I_MKT_MARKETINGAGENCYTP)

Menu Path SAP Marketing Cloud->Implementation Cockpit->Manage your Solution->Configure Your

Solution->Marketing- General settings->Change Log

3.6. Manage Marketing Solution Setup: As per business requirement,we can activate campaign with SAP
Digital interconnect, Facebook campaign, approval and notification etc.

Menu Path SAP Marketing Cloud->Implementation Cockpit->Manage your Solution->Configure Your

Solution->Marketing- General settings->Manage Marketing Solution Setup

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 Configuration document- Campaign and Content studio

3.7. Snapshots for Business Objects: A snapshot is a read-only visual representation of an object, such
as a marketing plan, at a given point of time. The Marketing Plan (CUAN_MARKETING_PLAN)
business object is delivered by default. Activate snapshots in this section

Menu Path SAP Marketing Cloud->Implementation Cockpit->Manage your Solution->Configure Your

Solution->Marketing- General settings->Snapshots for Business Objects

3.8 Workflow for Business Objects: As per business requirement, we can activate workflow for business
object.The following business objects are delivered by default:

• Campaign (CUAN_INITIATIVE)
• Target Group (CUAN_TARGET_GROUP)
• Marketing Plan (CUAN_MARKETING_PLAN)
• Program (CUAN_PROGRAM)

Menu Path SAP Marketing Cloud->Implementation Cockpit->Manage your Solution->Configure Your

Solution->Marketing- General settings-> Workflow for Business Objects

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 Configuration document- Campaign and Content studio

You can choose a business object for which you want to activate workflow, and select the Active checkbox.

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 Configuration document- Campaign and Content studio

4. SAP Marketing Cloud Configuration – Campaign Settings

4.1 Activate Campaign Trigger: We can activate campaign triggers in this section. As per project
requirement we can activate triggers like Email trigger, SMS trigger etc.

Menu Path SAP Marketing Cloud->Implementation Cockpit->Manage your Solution->Configure Your

Solution->Marketing- Campaigns->Activate Campaign Trigger

4.2 Define Campaign Categories and Actions: We can define our campaign category and assign
required action to be performed under the campaign.

Menu Path SAP Marketing Cloud->Implementation Cockpit->Manage your Solution->Configure Your

Solution->Marketing- Campaigns->Define Campaign Categories and Actions

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 Configuration document- Campaign and Content studio

Action assigned under Trigger Based Campaign. We can always disable/enable a particular action under campaign
category.

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 Configuration document- Campaign and Content studio
4.3 Enable Export History: We can enable the latest export information and a file history download on the
Campaign and Target Group.

Menu Path SAP Marketing Cloud->Implementation Cockpit->Manage your Solution->Configure Your

Solution->Marketing- Campaigns-> Enable Export History

4.4 Content Types: Content types are used in the content studio to create marketing content. We can
activate/deactivate predefined content type in this section. Also we can change the order of appearance.

Menu Path SAP Marketing Cloud->Implementation Cockpit->Manage your Solution->Configure Your

Solution->Marketing- Campaigns-> Content Types

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