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The differences and similarities of two common research approaches:

Quantitative and Qualitative


Qualitative

*Exploratory research
*Non-numerical/textual data
Quantitative
*Obtaining data through open-
Similarities minded & conversational
*Systematic communication
investigation
*Concerned with “why”
*Used to quantify the *Needs participants
problem
*Tools of
*Numerical/statistical
data measurement/rese
*Uses measurable arch tools
data to formulate facts
*Both produce data
*Concerned with
“what” to analyze

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