Briana Edwards

​
2819 McCombs St. Charlotte, NC 28208 ♦ (704)-408-2154 ♦ bedwards14@elon.edu

EDUCATION
Elon University, ​Elon, NC May 2021
Bachelor of Arts: ​Media Analytics GPA: 3.5
Honors: ​Honors Fellow, President’s List, Black Excellence Award, NPHC Fire Award Recipient
Relevant courses: ​Applied Media Analytics | Communicating Media Insights | Understanding Audiences |
Creating Multimedia Content | Web & Mobile Publishing | Media Law & Ethics

SKILLS & CERTIFICATIONS

Adobe Creative Cloud (Photoshop, Illustrator, XD, After Effects ) | Social Media Analytics | Google Analytics
Individual Qualification | Qualtrics | ​R ​| Tableau | Excel | Gephi | Spanish (conversational) | Latin (Intermediate)

RESEARCH EXPERIENCE
Honors Fellow Independent Thesis, ​Elon University ​August 2019-Present
Honors Fellow: The Representation of Women in Hip-Hop Lyrics Before and During the Me Too Movement
● Utilize ​R​ programming language and Genius API to collect and cleanse 340 hip-hop songs
● Conduct semantic network analyses to analyze and visualize the co-occurence of words regarding women
● Propose intended thesis to the Honors Advisory Committee and the Media Analytics department for approval

Market Researcher ​ The Fresh Market ​May​ ​2020-Present

Market Research Intern
● Provide sales analyses of the impact of COVID-19 on consumer buying behavior within the company
● Define and track peak product performance during the North Carolina stay at home order to optimize the
supply chain management
● Generate daily sales reports to provide feedback to corporate officers, store managers, and vendors

WORK EXPERIENCE
Teaching and Learning Technologies, ​Elon University ​March 2019-Present
Technology Assistant
● Collaborated with the Webpage Design Team in creating a seamless website User Experience for students
● Promoted accessibility through technology and design by ensuring that webpage layouts and designs can for
neurodiverse students, faculty, and staff
● Taught students and faculty the fundamentals of the Adobe Creative Cloud applications
Honors Office, ​Elon University ​December 2017-Present
Office Assistant
● Identify areas for improvement in the recording and retrieval of reimbursement forms for all Fellows
programs and implemented suggestions successfully
● Create marketing materials using InDesign to market the Honors Fellows Program to prospective students
● Assist in the set-up and execution of Honors Fellows and campus-wide events

LEADERSHIP EXPERIENCE
Delta Sigma Theta Sorority, Inc., ​Elon University ​November 2018-Present
Publicist
● Utilize social media analytical tools and statistics to track consumer engagement
● Develop marketing materials, using Illustrator, to promote chapter events on Instagram and Facebook
● Manage social media posting schedule for the execution of marketing strategies resulting in a 30% increase
in traffic