Lesson: Advanced Analytics with SAP HANA

Figure 57: Text Analysis

The results of a Text Analysis are stored in a table and can therefore be easily consumed
through all supported SAP HANA scenarios.
SAP provides ready-to-go reference dictionaries of entities in multiple languages that can
help identify interesting words that refer to organizations, dates, countries, and so on. SAP
also supplies a populated dictionary called “Voice of Customer”. This stores known words and
expressions that customers use to express their feelings about products and services. It can
be used in sentiment analysis to help organizations quickly respond to customer feedback on
social media and other places where textual feedback is found. Customers can easily create
their own custom dictionaries to include words and expressions used in their organizations.

Text Mining
In contrast to text analysis, which operates on the words inside a document, text mining
operates at the document level. In other words, text mining is used when the whole document
is of interest and not just an analysis of some words or phrases within it.

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