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Submitted To: Tanya Ahmed (Tya)
Submitted To: Tanya Ahmed (Tya)
Submitted To: Tanya Ahmed (Tya)
BEGUM AKTERMUBASSIRA
JANNATUL BRISTE 1911149630
1721281030
Submitted To
TANYA AHMED (TYA)
Lecturer, Department of Management
North South University
Section: 11
Course: Mgt212
NAME ID#
NO
01 MOHAMMAD SHARIF 1421077030
02
03 ARPON BARUA 1821897630
04
DATE: 25 April. 2020
Letter of Transmittal
25 April. 2020
To
Tanya Ahmed (TYA)
Lecturer, Department of Management
School of Business and Economics
North South University
Dear Madam,
It is our great pleasure to inform you that we have been successful to complete our assigned
project, which was real life application of “Organizational Management” taught in the class.
We tried heart and soul to bring forth a perfect project with our best possible effort. It is
safe to say it has greatly enhanced our skills and insight regarding Organizational
Management.
We pray and hope sincerely that we were able to meet the requirements to finish this
project. We will always be around and will gladly offer all information if needed.
Sincerely,
MOHAMMAD SHARIF
ARPON BARUA
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Acknowledgement
In the name of Allah, the most Gracious and the most Merciful we can state that we have
finally been able to draw a conclusion to the assigned project, which was to “Organizational
Management” and is of grave importance in our “Organizational Management” course.
Every one of us would like to express our heartiest gratitude and recognition to our
respectable lecturer, Tanya Ahmed (TYA) who gave her all for us to get a clear
understanding of our course and which will hopefully reflect on this amazing project she
gave us the chance to work on. This project gave us the opportunity to go far and beyond
in researches which will prove useful in our upcoming further education. And we cannot
thank her enough for the extensive guiding and mentoring that she has provided us
throughout entire course which will surely help us all in paving the way for our degree to
complete our Bachelors in Business Administration.
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INTRODUCTION..........................................................................................................................1
COMPANY PROFILE ................................................................................................................1
PLANNING ..................................................................................................................................2
MISSION .................................................................................................................................2
VISION ....................................................................................................................................2
FOCUS OF THE COMPANY......................................................................................................2
OBJECTIVES OF THE COMPANY..............................................................................................3
SWOT ANALYSES ....................................................................................................................3
Strength..................................................................................................................................3
Weakness ...........................................................................................................................3
Opportunity............................................................................................................................3
Threats....................................................................................................................................4
SWOT MATRIX........................................................................................................................4
ORGANIZING ..........................................................................................................................5
ORGANIZATIONAL STRUCTURE OF THE COMPANY ...............................................................5
HUMAN RESOURCES AND ADMINISTRATION........................................................................6
RECRUITMENT PHILOSOPHY..................................................................................................6
RECRUITMENT PROCESS ........................................................................................................7
External Recruitment .........................................................................................................7
Internal Recruitment..............................................................................................................8
TRAINING AND DEVELOPMENT .............................................................................................8
LEADING..................................................................................................................................9
Motivating Employees ...........................................................................................................9
Positive Workplace ............................................................................................................9
Rewarding Employees........................................................................................................9
Encourage Friendly Competition.......................................................................................9
Take Care of Physical Health..............................................................................................9
Payment, Bonuses and Incentives Schemes........................................................................10
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Bonuses and Incentives Schemes ....................................................................................10
Productivity and Output Bonus Schemes: .......................................................................10
Safety Bonus Scheme.......................................................................................................10
Sales .................................................................................................................................10
Project Work Targets .......................................................................................................10
TYPES OF TEAMS ..................................................................................................................11
Working Teams ................................................................................................................11
Specific Purpose Teams ...................................................................................................11
Multi-functional Teams....................................................................................................11
MANAGEMENT ISSUES.........................................................................................................11
Forecasting Demand for Products ...................................................................................11
Coping with New Technological Advances ......................................................................12
Decision Making Techniques ...............................................................................................12
Marginal Analysis .............................................................................................................12
Financial Analysis .............................................................................................................12
Ratio Analysis ...................................................................................................................12
Break-Even Analysis .........................................................................................................12
CONTROLLING..........................................................................................................................13
COMPANY STANDARD .........................................................................................................13
BENCHMARKING ..................................................................................................................13
ACI PHARMACEUTICALS.......................................................................................................14
ISO 9001 ...............................................................................................................................14
CONCLUSION............................................................................................................................15
Performance Results............................................................................................................15
ACI MARKET SHARE ANALYSES ............................................................................................16
Strategy to be used ..............................................................................................................16
Competitive Strategy ...........................................................................................................17
Corporate Social Responsibility ...........................................................................................18
ACI Environmental Policy.................................................................................................18
REFERENCE...............................................................................................................................19
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INTRODUCTION
COMPANY PROFILE
„ACI patron brands‟ is including price to the everyday lifestyles of clients through its
Toiletries, home care, Hygiene, electrical, Electronics, cell, Salt, Flour, foods, Rice, Tea,
suitable for eating Oil, Paints and global organizations. „ACI Agribusinesses‟ is the most
important integrator in Bangladesh in Agriculture, farm animals, Fisheries, Farm
Mechanization, Infrastructure improvement offerings and motorcycles. „ACI Retail Chain‟
is the biggest retail chain in the country running via its seventy-three SHWAPNO
stores throughout the use by means of touching the lives of over 35,000 families every
day. The organization contributed Taka 3,625 million to the national Exchequer during FY
2017-2018 within the shape of corporate tax, custom duty and fee brought tax.
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PLANNING
MISSION
ACI‟s mission is to enrich the quality of life of people through responsible application of
knowledge, skills and technology. ACI is committed to the pursuit of excellence through
excellent products, innovative processes and empowered employees to provide the highest
level of satisfaction to its customers.
VISION
Developing its workers by promoting confidence and encouraging creativity.
Achieve a high degree of efficiency in all of its activities by using capital wisely and
efficiently, implementing new technologies and aligning with our core competencies
clients
Inspire and help within the qualitative improvement of the services of its providers and
vendors
set up harmonious courting with the network and promote greater environmental duty
inside its sphere of influence
ACI is the first organization to get ISO 9001 certification in Bangladesh. ACI focuses
above all on,
Pharmaceuticals
Consumer Brand
Agro business (crop core and public, animal health)
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OBJECTIVES OF THE COMPANY
Antiseptics Agro machinery
Information technology Paints
International brand Mobile
Female hygiene Tea
Men’s grooming Fertilizer
Baby care Automobiles
Electrical
Animal health
Edible oils
Retail chain (Shwapno)
Pharmaceuticals
The highest stakeholders in the ACI are government. They pay timely and correct
government taxes and dues. They abide by the rules and regulations, which apply to their
company.
ACI is healthy business. There are also materials, clients, rivals and a community of public
pressures.
SWOT ANALYSES
Strength
ACI is a multinational corporation with many global companies such as TATA, Johnson,
USAID and many others. They are ISO 9001 accredited Quality Management Company. Its
workers are the most important assets. They also strive to make their goods please their
customers
Weakness
Agriculture is one of the essential sectors of ACI. As we recognize a number of their
merchandise are food, 4, salt, fit for human consumption oil. However in 2017-2018 has
been a difficult year for ACI. During 2017-18 Bangladesh Agricultural where ACI has
significant disclose suffered due to extreme and prolonged floods.
Opportunity
As it is far a worldwide employer, it is far spreading its business globally. It is far a
terrific opportunity for them to become a global chain. In addition, earn foreign money. In
addition, they involved in prescription drugs. They could shin on this sector.by
commencing breaches everywhere in the use of a. specifically in the modern scenario of
the arena. Hand sensitizer which include one-of-a-kind sort of toiletries is particularly
stressful. It is a high quality development for their pharmaceutical dept.
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Threats
Their rivals, the food and beverage industry is a very competitive market with coca cola
being the main PepsiCo rivals. Rising commodity prices could potentially reduce PepsiCo's
income by increasing the cost of the products sold.
SWOT MATRIX
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ORGANIZING
Board
Managing
Director Chairman of Directors
the Board
Financial
Control Operations, Quality Assurance,
Pharma Pharma
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HUMAN RESOURCES AND ADMINISTRATION
ACI HR believes that Human sources are the maximum important asset of the company. ACI
come to be aware about the schooling dreams and offer trainings hence to make bigger the
information and abilities of our human resources. Notion management and organization
building conferences are completed on an ordinary foundation. We provide a permitting
operating environment to unleash the overall capability of the personnel and a usual
performance based profession progression. They have a value primarily based totally
tradition wherein dignity of the character is the very best precedence. They accept as true
with in empowerment and delegation. They arrange one-of-a-kind social events like family
Day, Cricket event, and Badminton match and lots of others with an intention to reinforce
the bondage a few of the employees. They exercise current HR guidelines and
strategies for Recruitment & desire, Manpower planning and succession making plans.
They use an aggregate of qualitative elements and balanced rating Card for performance
appraisal. They have got appealing pointers concerning car mortgage, gratuity,
provident fund and hospitalization. They provide usual performance bonus, depart fare
assist, opposition bonus and people income participation fund at some stage in unique
times within a yr. ACI is an area to look at, broaden and contribute for enhancing the nice
of life of human beings.
RECRUITMENT PHILOSOPHY
Recruitment & choice procedure of Human assets in ACI constrained. The important thing
parameters based on which the decision concerning the successfulness of the recruitment
procedure is presented are time, price range or price, transparency and equity, functionality
of attracting candidates of sufficient range and exceptional and conciseness of method.
value, reliability, transparency and fairness, validity, attrition price, enterprise overall
performance (before tax internet earnings), the diploma of probable suit among the
selected person and activity/business enterprise, timeliness of the selection procedure and
functionality of the process of figuring out the „kind‟ of applicants and so on.
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RECRUITMENT PROCESS
The whole Recruitment and Selection Process must meet several criteria:
1. For the target market of the recruitment and selection process the process must be easy to
understand. For HRM employees the process is not created; the process is built
specifically for the organization's managers. The executives are the main stakeholders in
the recruiting and selection process
2. HRM has to observe the standard described inside the Recruitment and choice technique.
HRM cannot afford to attract the first-rate technique maps and document flows in the
company and no longer to follow them. while HRM does now not comply with the
regulations described, then HRM cannot assume the managers to define one of these
manner.
3. HRM should be able to get a buy-in from the managers inside the organization to use
requirements described and to keep the system regular. as an example, the graph
illustrates starts to fill the vacancy without a clean settlement approximately the profile
and process content of one of the maximum not unusual mistakes within the Recruitment
and selection process. The HRM the emptiness to be filled. this error takes a long time
to accurate and the whole cycle time of the recruitment receives too lengthy and
produces confusion among all the members in the system.
External Recruitment
New recruiting is the organization‟s source of the new blood. The external recruiting process
has to be set up very carefully as a very important HR Process. External recruiting is a
process that is very sensitive to external market developments and the managers are also
very sensitive to that. The external recruitment process is mainly about:
Newspapers
Agencies
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Headhunting
Internet
Recommendation
Internal Recruitment
Internal Recruitment in stable and established organizations is the most preferred source of
candidates. Internal recruiting requires strong support from other HR systems as the
unmanaged internal recruitment process will contribute to the organization's decanted
managers and employees. Succession Preparation and clear and consistent performance
management will ensure the internal recruitment is effective.
ACI's schooling packages focus on enhancing its human assets by using increasing the ability
of ACI's employees to acquire marketplace excellence. To win gift and future challenges we
apprehend understanding and skill sets, which are vital elements, and we plan more than a
few packages in order that ingenuity, agility, versatility, breadth of abilities and IT
technology becomes an exercise to gain such achievement. We seek outside environments to
examine enterprise developments, benchmark fine practices and increase competency
management systems to offer our valued clients superb services. Massive and spontaneous
joint projects are being made with the strategic intention of attaining excellence in imparting
tailor-made applications to fit the ever-converting human useful resource improvement
wishes. We design a strategic studying plan that includes customized gaining knowledge of
plans for every of our commercial enterprise institution worker clusters, based on a common
imaginative and prescient, to make us a proud member of a getting to know corporation. To
achieve the best go back on human development investments, we comply with highest
technology based structures, methodologies, offerings, in-residence and outside faculties /
trainers. ACI's corporate Values are rooted within the making plans, production and
implementation of developing training branch operation within the agency.
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LEADING
Motivating Employees
Positive Workplace
The management of the ACI believes in a productive place of work. They care for their
bosses, staff, and workers and are always looking forward to getting them happy on the job.
ACI offers a welcoming atmosphere and its workers are actively motivated. ACI
management has also provided some facilities, which help, motivate their employees and
make their work easier, a part of the company feeling pressure. Employee needs various
types of encouragement and management is trying to support them, because they feel
that a successful employee is the key to their business success and achieving business
objectives.
Rewarding Employees
ACI rewards workers when they meet performance targets, and management offers
opportunities to make good profit for those employees who work hard. There are also several
other requirements of compensation such as, most honest employee of the year, most
punctual employee, most committed employee etc. Such bonuses raise the employee's energy
levels and highly motivate them.
ACI has differing type‟s production departments and there are many employees and
workers. ACI interact a bit competition among employees from distinctive departments to
lead them to effective and enables to overcome with demanding situations. ACI has
presented reward for the winning team.
ACI guarantees personnel safety first so they supply their personnel unfastened health
insurance and they offer monetary help to their terrible employees. womanworkers are
allowed to take maternity go away and that they have many different centers during that
point.
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Payment, Bonuses and Incentives Schemes
There a huge scope of components which could frame the premise of each unmarried-and
multifaceted bonus schemes and multifaceted extra plans.
performance extra plans and yield more plans are basically applied in manufacturing ,yet is
being applied steadily in unique segments for example to gauge the time taken from getting
subtleties of labor to finishing it. On this kind of situation glaringly, extraordinary
profitability moreover likens with extraordinary patron aid.
Sales
By means of running more plans dependent on specific elements, goals can remembered for
a plan, which can customized to precise sports falling within the praise period –
giving motivating forces to end result to cutoff time, detail and fee. An association can
base, say 20% of its benefit sharing arrangement on enter measures, which do not
forget the completing of ventures for time and development of new gadget.
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TYPES OF TEAMS
Extraordinary forms of companies set up an association for numerous reasons. In this place,
i can go through the five precise kinds that exist currently.
Working Teams
Working groups are key units for any association: Marketing units, Human Resource groups,
Finance Teams. By their capacity, they isolate and carry out radical errands for any group.
Broader sections of relationships are usually worked out in such a way.
Specific reason groups are the groups that shaped to satisfy a particular
reason or a one time off task. These groups incorporate working boards of trustees for a
specific occasion, or a council that meets up to take care of a specific issue. For the most
part, these groups are not lasting and they normally disbanded once the motivation
behind the group served.
Multi-functional Teams
These groups comprise of individuals framed from various subject matters. They may meet
up for a momentary premise or here and there, they shaped for all time. This relies upon the
idea of the association they work in.
MANAGEMENT ISSUES
Forecasting Demand for Products
ACI is production organization and it has some management conflicts. Management must
deal problems with forecasting demand for merchandise. The high difficulty is that they do
not have advanced publishing gadgets that permit them to evaluate how many of things they
ought to sell in the following slightly any months or the subsequent 12 months. Hence, their
items forget about to meet the patron need and that they undergo decrease offers.
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Coping with New Technological Advances
Each year new technology has launched for the betterment of producing groups. To manage
up with those new technology workers needs to research first. However, workers are more
appropriate to paintings with conventional manner as the organization fails to obtain
technological development.
Marginal Analysis
This method is utilized in dynamic to make sense of how much additional yield will result in
the event that one increasingly factor (for example crude material, machine, and laborer) is
included. Marginal Analysis is especially helpful for assessing choices in the dynamic
procedure.
Financial Analysis
This decision-making device is utilized to gauge the productivity of a venture, to compute
the compensation period and to examine money inflows and money outpourings.
Investment options can be assessed by limiting the money inflows and money outpourings
(limiting is the way toward deciding the current estimation of a future sum, expecting that
the chief has a chance to win a specific profit for his cash).
Ratio Analysis
It is an accounting device for decoding accounting data. Proportions characterize the
connection between two factors. The essential money related proportions think about
expenses and income for a specific period. The motivation behind directing a proportion
examination is to decode budget summaries to decide the qualities and shortcomings of a
firm, just as its authentic presentation and current money related condition
Break-Even Analysis
This instrument empowers a chief to assess the accessible choices dependent on cost, fixed
expense and variable expense per unit. Earn back the original investment examination is a
measure by which the degree of deals important to take care of every fixed expense can be
resolved.
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CONTROLLING
COMPANY DTANDATD
ACI restricted believes in serving the people and the use; not most effective in doing
commercial enterprise and making earnings. All the ACI constrained issues continually try to
provide fine feasible products and services to customers for attaining their full satisfaction,
because the institution endorses the perception that clients are the remaining figuring out
component in fulfillment of any company. It always strives to introduce new products and
services to the clients.
ACI confined believes that no company can grow without an capable and dedicated staff
behind it. It values and nurtures its officers, personnel and other members of the staff as a
result. Thru numerous acts and measures, the organization attempts to create a feel of
belonging most of the workforce in order that they discover their complete capability, deliver
full willpower to the employer, and evaluated hence.
BENCHMARKING
ACI confined is one of the main businesses in Bangladesh. This corporation has numerous
products to making income and gaining purchaser pleasure. ACI ingredients constrained are
engaged in production, advertising and marketing, and distribution food products and
condiment below the logo names of natural and a laugh. day by day, the market has
increasing for massive customers are growing. Not simplest the purchaser‟s pressure but also
the opposition within the marketplace is likewise growing. For the competition within the
market, each organization ought to give you kind of product with good pleasant. whilst there
may be huge consumer stress along with massive competition the product should have been
very excellent complete due to the fact on this present time customers can without difficulty
transfer their taste to some other corporations‟ product. ACI restricted has various industries
in order that the face many clients and competitors‟ pressure as properly. each time they
compete with distinct types of small and huge companies in specific industries. There are
some competitors for ACI limited in different, different industries.
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Noodles, MAMA Noodles, Knorr
Products
Competitors
ACI PURE Thai Noodles Maggi
ACI PURE Chinigura Aromatic Rice Fresh Chinigura Rice, Rongdhanu Chinigura
Fun Fruitz Mango Drinks Shezan Mango Drinks, PRAN Frooto, Frutika
Fun Potato Crackers Sun Chips, lays Chips, Bombay Sweets Potato
PRAN Chanachur
ACI PHARMACEUTICALS
ACI is one of Bangladesh's largest Pharmaceutical firms. This industry in for ACI Limited is
one of the most competitive industries. Many competitors have started pharmaceutical
business in Bangladesh after ACI Pharmaceuticals are there. Competitors include IBN SINA
Pharmaceutical Industry Ltd., Beximco Pharmaceuticals Ltd., ACME Laboratories Ltd.,
SQUARE Pharmaceuticals Ltd., Incepta Pharmaceuticals Ltd. etc.
ISO 9001
ACI is the first organization in Bangladesh to get ISO 9001 Quality Management Program
Certification in all categories. ACI also fulfills all national regulatory requirements relating
to
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its existing businesses and ensures that current Good Manufacturing Practices (cGMP) as
recommended by the World Health Organization for its pharmaceutical operations are
implemented. ACI's management is committed to efficiency as the prime factor in all of its
company decisions. To ensure compliance with the quality requirements, all ACI employees
must follow recorded procedures.
CONCLUSION
Performance Results
Porter‟s five forces analyze the level of competition within an industry and business strategy
development by analyzing the five most powerful factors and determine the competitive
intensity and the attractiveness of an industry. It is important for any company to measure
the attractiveness of an industry as it indicates the overall profitability of that industry.
In an “unprofitable” industry, these five forces act acts to drive down overall profitability
(Porter, 2000).
The five forces analysis of ACI Pharmaceuticals ltd has been describe below_
Threat of new Entrants: For Chemical industries threats of new entrance are low because
Product is undifferentiated, capital requirement is high & research and development cost is
high.
Bargaining power of Suppliers: Supplier power is high because substitute‟s products are
Unavailable. Supplier‟s arc concentrated and the criticality of product of buyer business
is Moderate to high.
Current Rivalry: Rivalry among existing firm in chemical industries is very high because
competitors are highly reactive, Product is undifferentiated and the important factor is in
Bangladesh the chemical industry is growing.
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ACI MARKET SHARE ANALYSES
ACI is one of leading company of Bangladesh. Recently it has started spreading its
business globally. In banking its market share are nine of the top 10 in Canada, 22 of the
top 25 in the U.S and 7 of the top 10 in the UK. Even we can see its market share in
Retail payment= 48%
Online Banking = 22%
Community Banking = 9%
Merchant Retailer Payment= 6%
Tools= 5%
Wholesales Payment = 5%
Froude management = 5%
Strategy to be used
The most widely recognized type of strategy is business to customer (B2C). ACI also follow
BUSINESS TO CUSTOMER marketing strategy.
MEDIA ADVERTISING
CAUSE MARKETING
Cause advertising joins the administrations and results of an organization to a social reason
or issue. It is additionally notable as cause related advertising.
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RELATIONSHIP MARKETING
It is otherwise called cloud marketing. It as a rule occurs over the web. All the advertising
things are shared on the web and advanced on different stages by means of various
methodologies.
Competitive Strategy
Competitive advantages
A firm is profitable if the value it commands exceeds the costs worried in creating the
product. Developing cost for consumers that exceeds the fee of doing so is the intention of
any popular approach. Price, in place of value, must be utilized in studying competitive
position. To succeed competing with others, ACI limited continues bringing technological
amendments into the organization and makes sure all of the employees are delivering the
first-rate of their ability by using profitable them.
Amongst four Competitive advantages, ACI follows best of them. Following price
management and differentiation method enables, the enterprise outperform its competition.
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Corporate Social Responsibility
ACI is the primary enterprise in Bangladesh to have received ISO 14001 Certification
for Environmental control machine.
ACI devoted to formulate and conduct all its operations in an environmental friendly way,
ensuring persistent improvement inside the usage of assets and prevention of pollutants or
degradation of the surroundings. In pursuit of this purpose, ACI will:
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REFERENCE
Hansman, G., & Koromyslova, A. (2017). Protruding domain of GI.1 norovirus in complex
with 2-fucosyllactose (2FL). doi: 10.2210/pdb5n7m/pdb
Fey, C. F., & Furu, P. (2008). Top management incentive compensation and knowledge
sharing in multinational corporations. Strategic Management Journal, 29(12), 1301–
1323. doi: 10.1002/smj.712
profile.html
https://www.devex.com/organizations/advanced-chemical-industries-aci-limited-12487
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