how to grab the 'gram

L I F E W O R D
THUMB
RULES
stuff to be sorted with
before you publish your
Instagram biz account

attractive images for your feed

a plan for your brand
a mood-board to seek inspo from
measures to check your progress
a space to lead your customer
brand voice
things to keep in mind when you
compose captions/DMs/comments

attention grabbing opening line

consistent style of talking
keep it short, and full of value
smaller sentences. line breaks.
a compelling call-to-action

L I F E W O R D
THE

D R O W E F I L
PERSONAL
TOUCH
stay authentic and honest
talk about how it began
show WIP, share ideas
talk about your team
drop testimonials
talk about your challenges
relatable bloopers
build a personal relationship
nurture interaction
conversational replies

how to
CREATE VALUE
solve a problem for your reader
answer an FAQ question
bust a commonly endorsed myth
provide info about an industry update
share a tip or trick
 ALL THAT YOU
NEED TO KNOW

WHY'S
improve your reach
great for returns
make your content
easier to find

HOW-TO
30 hashtags are permitted, try using all
aspects to touch: location, industry, brand, time
avoid overly generic hashtags
do not use the same hashtags for all your posts
don't forget to hashtag your stories

L I F E W O R D
L I F E W O R D

algorithm
doable codes that work for you

INTEREST
Instagram follows a policy of showing you more
of the kind of stuff you've engaged with
(through likes and comments, of course!)

So, if you want to be viewed more:

create posts that your audience will like

engage with your audience
post regularly (once a day is a good number)
post when your audience is most active
 FREQUENCY
Instagram users who are
regular on the app see a
more chronological feed,
while those who are
infrequent see a more
interest-based feed.
Your objective is to
create high-quality,
frequent posts to tick
both the boxes.

RELATIONSHIPS
They are the friends and
family of your brand, who
tag you in their stories and
pictures!
Here's how you can
build your gang:

create opportunities
for them to tag you
share user generated
content (ask them first)
interact with who
you follow

L I F E W O R D
this is just the tip of the iceberg.

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exchange words with

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