Scribd Logo
Upload

Welcome to Scribd!

  • Product - Mix: Hassan Ali

    Uploaded by

    bansaltulika
    10 views6 pages
    The document discusses a company's product mix, which consists of the different product lines offered by the company. It defines the four dimensions of a product mix as width, length, depth, and consistency. Width refers to the number of different product lines, length is the total number of items in each line, depth is the versions of each product, and consistency is how closely related the various lines are. It provides Unilever as an example, showing its personal care and food & drinks lines and how different products fit into the mix by width, length, and depth.

    Original Description:

    Product mix and length

    Original Title

    Productmixdepthlengthwidthandconsistency

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses a company's product mix, which consists of the different product lines offered by the company. It defines the four dimensions of a product mix as width, length, depth, and consistency. Width refers to the number of different product lines, length is the total number of items in each line, depth is the versions of each product, and consistency is how closely related the various lines are. It provides Unilever as an example, showing its personal care and food & drinks lines and how different products fit into the mix by width, length, and depth.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    10 views6 pages

    Product - Mix: Hassan Ali

    Uploaded by

    bansaltulika
    The document discusses a company's product mix, which consists of the different product lines offered by the company. It defines the four dimensions of a product mix as width, length, depth, and consistency. Width refers to the number of different product lines, length is the total number of items in each line, depth is the versions of each product, and consistency is how closely related the various lines are. It provides Unilever as an example, showing its personal care and food & drinks lines and how different products fit into the mix by width, length, and depth.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 6

    Product - Mix

    By
    Hassan Ali

    M.com
    PRODUCT MIX
    Products of a company are called
    PRODUCT MIX.
    PRODUCT LINE
    Close related products are called
    PRODUCT LINES.
    Important:
    Any company’s product mix has 4 dimensions
    i. Width
    ii. Length
    iii. Depth
    iv. Consistency
    Width : Number of different product lines
    carries by the company.
    Length : Total Number of items in the
    product line.

    Depth : Number of version offered of each


    product in the line.

    Consistency : Closely related the various product lines.


    Unilever products
    Consistency

    Product Line - 1 Product Line - 2

    Product Mix Width

    PERSONAL CARE FOOD & DRINKS

    Product Mix Length


    Soap Shampoo Cream Toothpaste Ice cream Tea
    Lux Clear Ponds Close up Cornetto Lipton
    Product
    Mix Dove Dove Dove Pepsodent Magnum Supreme
    Depth
    Lifebuoy Lifebuoy Fair
    & Lovely

    Product Line Length Product Line Length


    Thank you

    You might also like