This Questionnaire targets – Mothers with kids so age of mothers be from 25-45

1. Select your State (Drop down box with names of state)

2. You live in

 Metro City

 Tier I town

 Others

3. You are a

 Working professional

 Self-employed

 Home-maker

4. How many Children do you have?

 1

 2

 More than 2

5. Gender of Kids

 Boys in Number __

 Girls in number ___

6. On which Occasion do you shop for Ethnic wear for your children? (Multiple
choice)
 During Festivals
 During Marriage season
 Birthdays
 Parties
 Casually without any special occasion

7. Do you believe specific colours/patterns are for specific genders, like Blue for Boys

and Pink for girls?

 Yes, I believe in that and often it gets shown in my buying patterns

  No, I want my kids to experiment the colours

 Others, please specify

8. Choose your preferred colour for Ethnic wear for your child/children? (Multiple choice)

____________

9. Do you consider yourself a “brand conscious” consumer while Buying Ethnic

Clothes for your Child?

 Yes

 No

 Sometimes, when?

10. Where do you most of kid’s Ethnic clothes from?

 Local Unbranded Stores

 Single Branded stores

 Multi brand Retailers

 Online e-commerce sites

 Factory outlets

 Others, please specify

11. If given an option to Buy Ethnic wear online which all would be your preferred

destination? (Multiple Choice)

 Amazon

 Myntra

 Ajio

 Flipkart

 FirstCry
  Manyawar

 Others, please specify

12. How often do your children choose clothes for themselves?

 All the times

 Sometimes

 We as parents choose for them together

 I always give them options to choose from and go with their choice.

13. When it comes to clothing, do your children have a strong opinion on what they

want and need?

 Yes

 Sometimes

 No

 Other, please specify

14. Where do you find out about the latest trends in children clothing?

 Brand websites

 Word of mouth

 Strolling in mall

 Social Media – Instagram, Facebook etc

 Print Media – Newspapers, Magazines

 I don’t tend to go out of my way for finding trends

15. How important are the following factors when buying children clothing? (tick one

that apply in each row)

 Unimportant somewhat important

Important

 Price

 Quality of fabric

 Brand

 Comfort

 Trendiness

 Colour

 Patterns

 Reviews of other buyers (online)

 Frequency of wear

16. What is your biggest concern with Ethnic wear for Children

 Poor Fit

 Poor quality

 Lack of colour options

 Lack of trendy pieces

 Longevity

 Lack of utility

 Others, please specify