PEST ANALYSIS

Political
1. Government policies
- Under the General Community Quarantine guidelines, businesses in the tourism sector, including
airlines, hotels, and tourist attractions, are not allowed to operate.
2. Travel bans and restrictions
- There is still an ongoing travel restrictions in the country. Filipinos and foreigners are not allowed to
travel inside and outside the country except for those locally stranded individuals who are allowed by
the government.

Economic
1. Home economy situation
-Slow down in economic activities
- Wow travel agency may incur loss for the year and may result of reduction in employees.

2. Demand for traveling

- There’s no demand because of the continuing local travel restrictions. Traveling for leisure is
prohibited.

Social
1. Media views
- There are blogs posted in the website and are readily available for the clients.
- A good platform to showcase their services offered.

2. Brand/company image
- The name itself is already well-known.

3. Advertising and publicity

- Already featured in ABS-CBN Travel Asia and  different radio programs, can easily attract more
customers.
- Eye-catching website.

4. Lifestyle trends
- Many people love to travel in different places nowadays (before pandemic). Wow PH has wide
selection of island destinations and services to offer.
- Flexible and can easily adapt in ever changing travel trends.

5. Clients’ opinions
- Knows the importance of dynamic, ongoing client relationships which create a more open exchange of
ideas. This leads not only to more responsive service, but also to a creative, proactive thinking that is
keenly focused on the particular client’s travel goals and needs.
Technological
1. Information and communications
- Instant response with all the latest communication facilities such as telephone, e-mail, online chat and
mobile communications.

2. Technology access
- Does not limit the client’s online search to just a few popular hotels and resorts, imposing static,
assembly-line type solutions.

3. Competing technology development

- Developing web based travel sites that offer hundreds of hotels and resorts with accurate and detailed
information to provide all guests with more hotel and resort choices, professional service and price
integrity.
- To outperform the technological features of other travel and tours agencies.