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    Assignment: Marketing by The Numbers

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    Farhana Aijaz
    Hanazla Khan submitted an assignment on June 11, 2020 to Rauza. The assignment answers two questions regarding brand development strategies and cannibalization analysis. For the first question, Hanzala explains that Mars is using a brand extension strategy where the brand name stays the same but is extended to different product categories. For the second question, Hanzala provides the financial details of expected sales, costs, and price to calculate that a new product would result in $725 million in profit, so it is deemed profitable.

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    Assignment: Marketing by The Numbers

    Uploaded by

    Farhana Aijaz
    13 views1 page
    Hanazla Khan submitted an assignment on June 11, 2020 to Rauza. The assignment answers two questions regarding brand development strategies and cannibalization analysis. For the first question, Hanzala explains that Mars is using a brand extension strategy where the brand name stays the same but is extended to different product categories. For the second question, Hanzala provides the financial details of expected sales, costs, and price to calculate that a new product would result in $725 million in profit, so it is deemed profitable.

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    marketing notes

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    Hanazla Khan submitted an assignment on June 11, 2020 to Rauza. The assignment answers two questions regarding brand development strategies and cannibalization analysis. For the first question, Hanzala explains that Mars is using a brand extension strategy where the brand name stays the same but is extended to different product categories. For the second question, Hanzala provides the financial details of expected sales, costs, and price to calculate that a new product would result in $725 million in profit, so it is deemed profitable.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    13 views1 page

    Assignment: Marketing by The Numbers

    Uploaded by

    Farhana Aijaz
    Hanazla Khan submitted an assignment on June 11, 2020 to Rauza. The assignment answers two questions regarding brand development strategies and cannibalization analysis. For the first question, Hanzala explains that Mars is using a brand extension strategy where the brand name stays the same but is extended to different product categories. For the second question, Hanzala provides the financial details of expected sales, costs, and price to calculate that a new product would result in $725 million in profit, so it is deemed profitable.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Name Hanzala khan

    Roll no 9191104
    Submitted to Rauza
    Date 11-06-2020
    Assignment

    Marketing by the numbers

    Q1. what brand development strategy is mars undertaking?


    Answer. Brand extension strategy is used in which the brand name is same but having different
    product category.
    Q2. refer to the discussion of cannibalization in appendix 2: marketing by the number for an
    explanation regarding how to conduct this analysis.
    Answer. Expected ounces sold =150 million
    Fixed cost = 250 million
    Price per ounce =24 dollar
    Variable = 17.50 dollar
    Profit =?
    As we know that product units = to fixed cost + profit divided by price – variable cost.
    As per the given condition we have 725000000-dollar profit so new product is profitable.

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