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CHAPTER-1
INTRODUCTION

1.1 INTRODUCTION

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As a part of BM-MAM program, the thirty days work experience program was

conducted for studying the practical aspect of organization. The work experience program

gives the opportunity to have a practical knowledge on every department in the dairy farm. The

purpose of work experience is to get an overall knowledge about an organization.

Work experience is any experience that a person gains while working in a specific field

or occupation, but the expression is widely used to mean a type of volunteer work that is

commonly intended for young people — often students — to get a feel for professional working

environments.

This is a work experience program at Milma Dairy Kollam. It helps to learn about the all

department of Milma diary society.

The Kerala Co-operative Milk Marketing Federation keeps proper books and accounts. For

making accounting procedure, a separate department is followed called finance department. The milk

retains its lean and fast approach to task management.

1.2 OBJECTIVES OF WORK EXPERIENCE

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1. The identify formation of various departments in the organization

2. To assisted departments in the production.

3. To understand the overall functioning of the organization.

4. To study the activities involved in all departments.

1.3 SCOPE OF WORK EXPERIENCE

The work experience program helps to familiarize with organization environment and to

understand the all department and carried out within the organization. The work experience was indented

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to provide exposure to the trainee and bridge the gap between theory and practice in real situation creates

to improve the personal skills.

1. Explore career options; sometimes students discover they do not want to work for a particular

company or pursue a particular career once they have some experience in that area.

2. Build your resume work experience can make up for a lack of work experience, as well as

demonstrate experience in a specific area related to career goals (i.e., P.R, Sales, Event

planning etc.)

3. Build your network; an internship can provide an excellent opportunity to develop a

relationship with the potential employer. Sometimes internship evolves in to employment

with the organization.

4. Develop a professional maturity; learn how to work effectively in a professional

environment.

1.4 LIMITATION OF WOREK EXPERIENCE

The work experience program was conducted and finished within a period of 1 month (from May 2 to

30th May)

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1. The main limitation is that sufficient time was not available to conduct the detailed study and

gear experience in all the operational areas of the organization.

2. As the officials were engaged in their routine work, it was rather difficult to spare their time

for the detailed description.

CHAPTER-2

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INDUSTRIAL PROFILE

INDUSTRY PROFILE

INDIAN DAIRY INDUSTRY

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The dairy industry plays an important role in the socio-economic development of India. The

word ‘Dairy’ was derived from the Middle English word ‘deierie’ meaning ‘female servant’. The

dairy industry in India is instrumental in providing cheap nutritional food to the vast population

of India and also generates huge employment opportunities for people in rural areas. The

department of animal husbandry, dairying and fisheries which falls under the Central Ministry of

Agriculture is responsible for all the matters relating to dairy development in the country. This

department provides advice to the State Governments and Union Territories in formulating

programs and policies for dairy development. It also looks after all the matters relating to

production and preservation of livestock farms (cattle and sheep).

AMUL AND WHITE REVOLUTION IN INDIA

The ‘Kerala District Co-operatives Milk Producer’s Union was registered on the 14 th December,

1946 as a response to exploitation of marginal milk producers by traders of existing dairies in the

small town named Anand (in Kaira District of Gujarat). It was established to collect and process

milk in the district if Kaira in 1946. Village level Co-operatives were established to organize the

marginal milk producers in each of these villages. The Co-operatives was further developed and

managed by Dr. Vargees Kurien. The first modern dairy of the Kaira Union was established at

Anand. The success of the dairy Co-operative movement spread rapidly in Gujarat. As a result in

1973, the Gujarat Co-operative Milk marketing Federation was established. The Kaira District

Co-operative Milk producers Union Ltd; It had established the brand name amul in 1955,

decided to hand over the brand name to GCMMF (AMUL).

Dr. Varghese Kurien, the World Food Prize and the Magsaysay Award winner, was the architect

of India's, white Revolution, which helped Indian emerge as the largest milk producer, in the

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world. Impressed with the development of diary co-operatives in Kaira District and its success,

Shri Lal Bahadur Shastri. The then Prime minisler of India during his visit lo Anand in 1964,

asked Dr. Varghese Kurien to replicate the Anandtype dairy cooperatives all over India. Thus the

National dairy development Board was formed and operation Fiood Programme was launched

for replication of the Amul Model all over India.

Presently, Amul is the largest food brand in India and world's largest pouched milk brand

with an annual turnover of US $1700 million (2009-10) Currently unions making up

GCMMF have 2.9 million producer members with milk collection average of 9.l0 million

liters per day. GCMMF is India’s largest food producers marketing organization. It is a state

level apex body of milk Co-operatives in Gujarat.

THE THREE-TIER”AMUL MODEL”

The Amul model is a three-tier co-operative structure. This structure consists of a Dairy Co-

operative Society at the village level affiliated to a milk union at the district level which in turn is

further federated into a Milk Federation at the state level. The above three-tier structure was set

up in order to delegate various functions- milk collection is done at the Village Dairy Society,

Milk procurement and processing at the District Milk Union and Milk & Milk products

marketing at the state Milk federation. This helps in eliminating not only the internal competition

but also ensuring that economies of scale are achieved. As the above structure was first evolved

at Amul in Gujarat and thereafter replicated all over the country under the Operation Flood

Programme, it is known as the Amul Model or Anand Pattern of Dairy Co-operatives.

 Village level primary co-operative society called APCOS (Anand Pattern Co-operative

Societies).

 District or Regional Co-operative Milk Producers Union.

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 State level Milk Marketing Federation.

NATIONAL DAIRY DEVELOPMENT BOARD

The National Dairy Development Board is an institution of national importance set up by an act

of parliament of India. The main office is located in Anand, Gujarat with regional offices

throughout the country. It was founded by Dr. Varghese Kurien and Dr. Amrita Patel is the

current chairman of the National Dairy Development Board (NDDB). The NDDB was created in

1965, fulfilling the desire of then Prime Minister of India- the Late Lal Bahadur Shastri- to

extend the success of the Kaira Co-operative Milk Producers Union (Amul) to other parts of

India. The major success of this mission was achieved through the World Bank financed

Operation Flood, which lasted for 26 years from 1970 to 1996 and was responsible for making

India the world's largest producer of Milk. This operation was started with the objective of

increasing milk production, augmenting farmer income and providing fair prices for consumers.

NDDB has now integrated 96,000 dairy co-operatives in what it calls the Anand Pattern, linking

the village society to the state federations in a three tier structure. NDDB launched its

perspective plan 2010 with four thrust areas: Quality Assurance, Productivity Enhancement,

Institution Building and National Information Network.

OPFRATION FLOOD

Operation Flood was a rural development programme started by India's National Dairy

Development Board (NDDB) in 1970. One of the largest of its kind, the programme objective

was to create a nationwide milk grid. It resulted in making India the largest producer or milk

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grid milk products and hence it is called the White Revolution of India. It also helps to reduce

malpractices by milk traders and merchants. This revolution followed the Indian Green

Revolution and helped in alleviating poverty and famine levels from their dangerous proportions

in India during the era. Operation Flood's Objectives included:

 Increase milk production

 Augment rural incomes

 Fair prices for consumers

The programme was implemented when Dr. Varghese Kurien was the chairman of NDDB.

Operation Flood was implemented in three phases:

 Phase 1 (1970-1980) - During this phase, Operation flood linked 18 of India's

premier milk sheds with consumers in India's major metropolitan cities: Delhi,

Mumbai, Kolkata, and Chennai. The total cost for phase 1 was Rs.116 Crores.

 Phase 2 (1981-1985) - increased the milk sheds from 18 to 136; 290 urban markets

expanded the outlets for milk. By the end of 1985, a self- sustaining system of 43,000

village co-operatives with 4,250,000 milk producers were covered.

 Phase 3 (1985-1996) - enabled dairy co-operatives to expand and strengthen the

infrastructure required to procure and market increasing volumes of milk. It

consolidated India's dairy co-operative movement, adding 30,000 new dairy co-

operatives to the 42.000 existing societies organized during Phase 2.

OPERATION FLOOD IN KERALA

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Kerala Co-operative Milk Marketing Federation (KCMMF), popularly called Milma was

established in April, 1980 with its Head Office at Thiruvananthapuram for the successful

implementation of the operation flood, a dairy programme launched in 1970 under the aegis of

National Dairy Development Board (NDDB). The Operation Flood in Kerala was included in

the second phase of the Operation Flood (1980-1987). The eight Southern Districts from

Thiruvananthapuram to Thrissur were included in the area of the project, which had a total

outlay of Rs.99 Crores. The uncovered Northern areas from Palakkad to Kasargod were thus

brought under the co-operative umbrella with the inception of "North Kerala Dairy Project."

MAJOR PLAYERS IN INDIAN DAIRY INDUSTRY

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RAN COMPANY NAME LOGO

K
1 AMUL

2 MOTHER DAIRY

3 KWALITY LIMITED

4 ORISSA STATE COOPERATIVE MILK

FEDERATION (OMFED)
5 ANDHRA PRADESH DAIRY DEVELOPMENT

COOPERATIVE FEDERATION LTD.(APDDCF)

6 KARNATAKA CO-OPERATIVE MILK

FEDERATION(KMF)
7 DYNAMIX DAIRY

8 AAVIN

9 MILMA

10 DUDHSAGAR DAIRY

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HISTORY

Kerala Co-operative Milk Marketing Federation (KCMMF), popularly called milma was

established in April, 1980 with its Head Office at Thiruvananthapuram for the successful

implementation of the Operation Flood (a dairy programme launched in 1970 under the aegis of

National Dairy Development Board). It was started under the Indo-Swiss project. The project

was launched in 1963 on the basis of a bilateral agreement executed between the Swiss

Confederation and the Government of India. The project has made great strides in the

improvement of livestock farming in the state. One of them is the development of Swiss Brown,

a cross breed suited for the state's conditions. The project is now managed by the Kerala

Livestock Development and Milk Marketing Board. Its main motive was to implement the

operation Flood Programme started by the National Dairy Development Board (NDDB) in

Kerala.

The project impact was so widespread that close to about 83 of the adult cattle of the state got

converted to the new breed "Sunandhini". The milk production increased over ten times and the

per capita availability of milk increased by over 7 limes with over a million of families

dependent on milk production. The project has succeeded in integrating better technology and

management to the traditional small holder production system. It also demonstrated how the high

productive, semi stall from 34.6 lakh in 1977 to 21.86 lakh in 2003 when the total bovine

population of India went through an upsurge. This contributed immensely to environmental

sustainability. By demonstrating a growth model for productivity enhancement, the project not

only impacted the million livestock holders in Kerala, but also millions outside the state.

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The project demonstrated revolutionary institutional charges beginning with the Indo Swiss

project of Kerala, an autonomous institution under the Govt. of Kerala to the Livestock

Development Board, with the formidable dairy co-operative system under the Kerala

Cooperative Milk Marketing Federation (MILMA), under the guidance of its first Managing

Director Mr. S. Nagarajan IAS, spun off as successful an independent entity.

Kerala's milk demand /consumption per day is 10.90 lakhs liters, whereas total production in

Kerala amounts to 7.80 Lakh liters per day. Thus, Kerala imports round about 3 lakhs liters per

day of milk from Karnataka, Tamil Nadu and Maharashtra.

The name MILMA has been derived from the cumbersome predecessor, Kerala Livestock

Development Board and Milk Marketing Board (KLD MMB). KLD & MMB existed from 1976

to 198l. The name MILMA was coined at the official level by Mr. S. Nagarajan IAS. A 1961

batch Indian Administrative Service (IAS) officer, he took over KLD MMB as its first chairman.

Milk distribution in Kerala was available at only a few locations in Kerala. The distribution and

sale was handled by the employees of the board. The consumer had to purchase the coupon

booklets in advance and exchange the coupons m exchange for milk. No mechanism existed to

tally the sale of the milk and the coupons received. Mr. Nagarajan bought about a change in this

system by making the consumer pay for milk at that time milk was being sold in bottles and for

the first time in India, he introduced milk in 1/2 litter sachets. He had a prototype machine for

packaging milk in sachets installed in Thiruvananthapuram. From the public sector he moved the

sale of milk from MILMA. From 1981 onwards under the advice of Dr.Varghese Kurien, by

forming cooperative societies Prayar Gopalakrishnan and others were able to introduce MILMA

to the whole of Kerala.

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CHAPTER-3

COMPANY PROFILE

INTRODUCTION TO THE COMPANY

Milma is the popular name given to Kerala Co-operative Milk Marketing Federation

(KCMMF).Milma started its operation in 1980 with its head office at Thiruvananthapuram. It

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was started under the Indo-Swiss project. The project was launched in 1963 on the basis of

a bilateral agreement executed between the Swiss Confederation and the Government of India.

The project has made great strides in the improvement of livestock farming in the state. One

of them is the development of Swiss Brown, a cross breed suited for the states conditions. The

project is now managed by the Kerala Livestock Development and Milk Marketing Board. It

main motive was to implement the Operation Flood programmed started by the National Diary

Development Board (NDDB) in Kerala. It also demonstrated how the high productive, semi stall

fed cows led to a spontaneous decline in the total bovine population of the state from 34.6lakh in

1977 to 21.86 lakh in 2003 when the total bovine population of India went through an upsurge.

This contributed immensely to environmental sustainability. By demonstrating a growth model

for productivity enhancement, the productivity enhancement, the project not only impacted the

million small livestock in Kerala, but also millions outside the state.

The name MILMA has been derived from the cumbersome predecessor, Kerala Livestock

Development Board and Milk Marketing Board (KLD MMB). KLD& MMB existed from 1976

to 198l. The name MILMA was coined at the official level by Mr. S. Nagarajan IAS. A 1961

batch Indian Administrative Service (IAS) officer, he took over KLD MMB as its first chairman.

Milk distribution in Kerala was available at only a few locations in Kerala. The distribution and

sale was handled by the employees of the board. The consumer had to purchase the coupon

booklets in advance and exchange the coupons m exchange for milk. No mechanism existed to

tally the sale of the milk and the coupons received. Mr. Nagarajan bought about a change in this

system by making the consumer pay for milk at that time milk was being sold in bottles and for

the first time in India, he introduced milk in 1/2litter sachets. He had a prototype machine for

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packaging milking sachets installed in Thiruvananthapuram. From the public sector he moved

the sale of milk from MILMA. From 1981 onwards under the advice of Dr.VargheseKurien, by

forming cooperative societies PrayarGopalakrishnan and others were able to introduce MILMA

to the whole of Kerala.

The Kerala Co-operative Milk Marketing Federation (KCMMF) has 3 units.

They are:

1. Thiruvananthapuram Regional Co-operative Milk producers Union Ltd (TRCMPU)

formed in 1985.

2. Ernakulam Regional Co-operative Milk Producers Union Ltd (ERCMPU) formed in

1985.

3. Malabar regional Co-operative Milk Producers Union Ltd (MRCMPU) formed in 1986.

The name MILMA represents

 2678 primary milk co-operative societies.

 8.31 lakh farmer members.

 Three regional co-operative milk producer's union.

 ‘Thirteen Dairies capable of handling 12 lakh liters of milk per day.

 Ten milk chilling centre.

 'Two cattle feed plants with cumulative capacity of 600MT per day.

 One milk powder plant of 10MT per day capacity.

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 A well-established training centre.

 5.200 retail outlets.

 Over 32,000 people working either directly or indirectly for the functioning of Milma.

 Apart from these Milma serves millions of consumers day-in and day-out.

MISSION OF MILMA

"FARMERS PROSPERITY THROUGH CONSUMER SATISFACTION”

VISION OF MILMA

"With a view to improve efficiency, profitability, competitiveness and to maintain market

leadership in milk procurement and processing”

OBJECTIVES OF MILMA

 To channelize marketable surplus milk from the rural areas to urban deficit areas to

maximize the returns to the producers and provide quality milk and milk products to the

consumers.

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 To carry out activities for promoting production, procurement, processing and marketing

of milk and milk products for economic development of the farming community.

 To build up a Dairy Industry in the state.

 To provide constant market and stable price to the dairy farmers for their produce.

ASSOCIATES OF MILMA

Milma is in constant touch with other organizations in this sector. It is only through this active

exchange that Milma grew from a small dairy co-operative to the position it holds in Kerala

today.

Chief Associates are:

National Dairy Development Board

NDDB, under Dr. Varghese Kurien'sguidance set up KCMMF in 19SO. Ever since then, there

has been a very close co-operation between NDDB and the Federation. NDDB are the

originators of the Operation Flood Programme and have been our funding agent for the

Operation Flood Projects in Kerala.

Amul

The Dairy Co-operatives of Gujarat have been the inspiration for the development of such a vast

network of dairy co-operatives in Kerala. Among the co-operatives in Gujarat, the Kaira District

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Co-operative Milk Producer's Union (Amul) is the first in this sector. Our Co-operatives are

called "Anand Pattern Co-operative Societies" following the illustrious lineage of Amul.

Government of Kerala

The phenomenal success of the Dairy Co-operatives in Kerala could not have been achieved,

without the foundation of animal husbandry activities, led by the animal Husbandry Department,

Dairy Development Department and Kerala Livestock Development Board of the Government of

Kerala.

NETWORK OF MILMA

The Motto of Co-operation is "of the people, by the people and for the people" is the foundation

of the "three tier system" followed by the organization. Ai the village level we have the village

milk co-operatives societies which have local milk producers as its members. These village co-

operatives units at the regional level and regional co-operative milk producers unions. These

union are federated at the state level to form state federation namely Kerala Co-operative Milk

Marketing Federation (KCMMF).

QUALITY

Milma are committed to produce and market quality milk, milk products and balanced cattle feed

at the lowest price possible to the satisfaction of consumers in our fully automated plant. To

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achieve this goal we plan and implement strict quality control management and continual

improvement by use of good quality raw materials, strict manufacturing process and by ensuring

hygienic conditions to ensure our customer satisfaction.

MOTTO

“Your health is our concern"

Organizational structure

Milma is having a three tier structure with

 Village level Primary Co-operative Societies called APCOS.

 Regional Co-operative Milk Producers Union (TRCMPU, ERCMPU, and MRCMPU) at

Trivandrum, Ernakulam, and Calicut.

 State level Milk Marketing Federation(KCMMF)

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PRODUCTS OF MILMA

Milma has a range of products. A marketing chain consisting of nearly 4000 retail outlets across

the state ensures availability of Milma's products to consumers. Milma with its motto "Your

Health is our concern" has become synonymous with assured quality of milk and milk products.

Milma's spectrums of products adhere to the PFA rules and are released for distribution only

after stringent quality check.

MILK

PASTEURISED DOUBLE TONED MILK

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Contains 1.5% fat and 9.0% SNF. Ideal for elderly people since fat content is low. Can also be

used for whitening tea/coffee and for the preparation of milk based drinks like fruit shakes. Fat

will not settle at the top since the milk is homogenized. Available in 500ml sachets.

PASTEURISED TONED MILK

Contains 3.0& fat and 8.5& non-fat solids. Ideal for consumption by children in the form of milk

or in the form of brown beverages like Bounvita. Fat will settle at the top if milk is kept still for

some time. Available in 500ml sachets.

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FERMENTED PRODUCTS

PANEER

Paneer also called as Chenna is a milk product made by coagulating boiled hot whole milk with

critic or lactic acid and subsequent drainage of whey. It is a fresh source of milk protein and has

good flavor and smooth texture. It is also used in preparation of various dishes.

SAMBARAM

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Contains 4.5% of total solids and natural flavor extracts. Ideal as thirst quencher during hot

season. Prepared under hygienic conditions using fully mechanized processe.

CURD

Contains 10% of non-fat solids. Ideal for making curries. Prepared under hygienic conditions by

fully mechanized processes. Cannot be used as starter-curd for converting milk into curd.

FAT PRODUCTS

ICE CREAM

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Milma Ice Cream prepared from the cream of milk contains 81% fat and less than 15.6% water.

This is available in available in convenient 100gm, 200gm and 500gm family packs. Available in

salted and unsalted varieties.

GHEE

Contains 99.7% milk fat, Manufactured by melting fresh cream under hygienic conditions.

Milma ghee has the ideal golden yellow color due to presence of natural carotene in cow milk.

(In contrast, ghee manufactured from buffalo milk is white in color). No artificial colors or

flavors are added in Milma Ghee. Natural aroma and flavor of ghee is retained since ghee is

produced directly from fresh cream instead of going in for melting stored cream.

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ICE CREAM & DESSERTS

KULFI

This is an Ice cream in which cardamom & saffron flavours are used and filled in molded

container.

CONE ICE CREAM

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This is an Ice cream which is filled in a dry cone shaped pastry, made of a wafer which enables

Ice cream to be held in the hand and eaten without a bowler spoon.

CHOCOBAR

This is a stick Ice cream having Chocolate as an outer layer and vanilla flavored Ice cream

inside.

ICE CREAM

Made from pure milk cream (unlike many private brands who vend "Frozen desserts" made from

cheap vegetable fats in the guise of Ice cream), this is a real Ice cream made available in various

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flavors and packs. Produced by hygienically in 1SO 9001-2008 and HACCP certified production

facility.

Milma Ice cream is available in any range of lip smacking flavors; vanilla, chocolate, mango,

Strawberry and fruit and nut. Our Ernakulam Union also produces and distributes delicious Kulfi

and cream rolls. The only ice cream in Kerala market which is manufactured in dairy and hence

most fresh Ice cream.

MILMA SIP-UP

It is an Ice-lolly made available in two varieties- Milk Sip-up and Water Sip-up. Both are packed

in elongated and tubular pouches, which can be broken by biting into it. The contents are then

consumed by sipping at the broken end Made by using pure milk, pasteurized water, and sugar

with permitted flavors. A favorite of school children especially during weather.

SWEETS & CHOCOLATES

KRISPY CHOCOLATE

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Milma Crispy Choco mass chocolate coated with water biscuit.

GULAB JAMUN

GulabJamun is a desiccated milk product manufactured by mixing Milk Khoa, Maida and

skimmed Milk Powder, converting the mix into balls and then try by frying the balls in ghee The

fried balls when soaked in sugar syrup turn out into delicious gulabjamun, which is then packed

m sterilized tins.

MILMA INSTANT PALADA MIX

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Palada Payasam is a traditional delicacy of Kerala. The preparation of which is laborious

professional skiII. It is made by concentrating high fat milk, rice granules and sugar. Milma has

standardized its own large scale production process for the instant palada mix which is made

available in dry powder form. Milma Palada payasam is easily prepared from this mix by simply

mixing the palada mix with hot milk and heating the same for 1O minutes.Available in 200gm

packs. No artificial coIours or flavors are used in the product.

MILMA PEDA

A natural milk toffee manufactured by the heating and the removal of a major portion of the

water content of fresh milk and by the addition of sugar. No color or preservatives are added.

Natural carotene in the milk gives the product its color. Ideal for children and as an after-food

sweet. Available in packs of 15 gms.

BEVERAGES

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MILMA PLUS (STRAWBERRY)

Manufactured by addition of sugar and flavor to homogenized double toned milk. The product is

sterilized along with the glass container by heating to a high temperature in specialized ovens

after which the containers are stored in chilled condition in outlets. Ideal for elderly people as

well as children since it contains very little fat and is far more nutritious than cola drinks.

Available in 200 ml containers and in strawberry flavors.

MILMA PLUS (CHOCOLATE)

Manufactured by addition of sugar and flavor to homogenized double toned milk. The product is

sterilized along with the gloss container by heating co a high temperature in specialized ovens

after which containers are stored in chilled condition in outlets. Ideal for elderly people as well

as children since it contains very little fat and is far more nutritious than cola drinks. Available in

200ml containers and in cardamom flavors.

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MILK POWDER

MiIma dairy whitener is a partially skimmed milk powder with added sugar. It is ideal for

preparation of various delicacies. It can also be used as a whitener for tea and coffee. The dairy

whitener is packed under Nitrogen and bas excellent solubility and a fine granular texture.

PACKAGED DRINKING WATER

Milma packaged drinking water is packed with extreme care to ensure safe, clean, potable and

pathogenic bacteria free water for direct human consumption

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MILMA REFRESH

In addition to milk drinks, Milma also has a mango drink in the market Refresh, Milam’s mango

drink is a favorite in the fruit drink sector.

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DIFFERENT DEPARTMENTS IN MILMA

PROCUREMENT AND INPUT DEPARTMENT (P&I)

The Procurement and Input department mainly deals with procurement of milk from milk

producers and welfare measures to the milk producers. The Procurement and Input Staffs are

educating the milk producers in production of clean milk as per standards and the prescribed

price chart. This is done by conducting seminars and discussion classes during mass contact

programs. Improvement in quality or milk is obtained after introduction of milk quality test at

society level.

Milk sold by the producers is collect at the village dairy co-operative societies (VDCS) and each

sample is tested for quality and recorded at society level Payment is made as per the price chart

issued by the KCMMF Ltd. Clean milk is received twice daily through milk collection vehicles

arranged by dairy.

Duty chart is issued to all the veterinary attainder. The veterinary emergency services are

provided to the milk producers. To bridge between procurement and the demand from the

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market, milk is to be purchased from other dairies inside and outside the state The head offices

arranges g0mmpm the purchase of the milk, the quantity and quantity source, rate of purchase

and the mode of transport.

PRODUCTION DEPARTMENT

The production manager heads the production department He is assisted by his assistant

manager, technical officer and technical superintendent with operators and attenders at the lower

level Employees work with three shifts. Production, packing and storage of milk are carried out

in this department.

Objectives of Productions Department

 Execute, co-ordinate, organize and monitor the production activities.

 Increase the output as far as possible.

 Decrease the cost of production and wastage in production process.

 Ensure process control and quality of products manufactured.

Responsibilities of Production Manager

 To produce the required quantity of milk in time for delivery.

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MSN IMT
 Work experience done at Milma Dairy

 Resources are disposed in the best possible manner.

 To select the most efficient and economical method to perform the operation.

 To manufacture the good of desired specification.

PRODUCTION PROCESS

PROCESSING OF MILK

Processing of milk involves 4 steps

1. Reception of Milk.

2. Chilling.

3. Processing of Milk.

4. Packaging & Storage.

1. Reception of Milk

The milk from various societies is brought into the dairy and it is received at the reception m

cans. These cans are sent through the convey belt. Here the quantity of die milk assured by

grading and testing that involves smelling, testing etc. this milk in the cans is then collected into

the weighing balance also.

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MSN IMT
 Work experience done at Milma Dairy

2. Chilling.

The milk collected at the reception section is stored in a bag tank called Silo and is chilled to 4

degree Celsius lo keep the milk clean in all sense. There are 6 Silos of which 2 are for receiving

raw milk. At 4 degree Celsius, the milk microbes present in the milk will get destroyed. The

incoming milk will be at 300C for future processing.

3. Processing

Pasteurization: it is a process of heating the milk Lo a specific temperature for a definite length

of time and then cooling it immediately. This process slows microbial growth in food. Unlike

sterilization, pasteurization is not intended to kill all micro-organisms in the food. Instead

Pasteurization aims to reduce the number of viable pathogens so they are unlikely to cause

disease. Commercial scale sterilization of food is not common because it adversely affects the

taste and quality of the product. High temperature short Lime (HTST) pasteurized milk typically

has a refrigerated shelf life of two or three weeks, whereas ultra-pasteurized milk can last much

longer, sometimes two to three months.

Standardization: In this process, it is seen that the quantity of the milk is attained according to

the Prevention of Food Adulteration (PFA) standards. The milk is taken as tested to see the

amount of fat and SNF contents.

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MSN IMT
 Work experience done at Milma Dairy

4. Packing & Storing: After ensuring the quality of milk it is moved to the punch filling

machine for filing the milk in polythene covers. Then it is stored in cold storage (below 70C) to

avoid spoilage.

QULIALITY CONTROL DEPARTMENT

The Quality control Department is headed by Q.C Manager, and then Asst.Manager, Q.C.

Manager, Bacteriologist/Chemist, QC officer, Lab Technicians and Lab Assts.

Quality is the most essential factor of a product to complete with other allied products in the

market. Quality control is the function of ensuring that the product quality conforms to

predetermined standards. Quality control departments the most important section of Milma

because Quality of both incoming and outgoing products must be tested for assuring good quality

in the products.

Quality control is concerned with:

 Determining tolerances i.e., range within deviations in actual quality from standards will

be applicable.

 Conducting, inspection and test of materials, processes and products.

 Separating acceptable units from the ones which do not confirm to quality standard.

 Drawing line management attention to conductions which adversely affects quality and

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MSN IMT
 Work experience done at Milma Dairy

 Advising it on ways and means of improving the quality.

There are two axial pricing systems for the payment of milk value. That is based on FAT content

and SNF content. The milk being collected has to be examined In see that in shall confirm to the

legal parameters. The most important Legal control is based on PFA (prevention of Food

Adulteration Act, 1954)

Major quality control tests for Milk are:

 Test for fat.

 Test for SNF.

 Test for specific gravity.

PFA STANDARDS

The minimum standards for different designations of milk assigned by government under PFA

(Prevention of Food Adulteration Act, I954) are:

 Cow milk -3.5% fat 8.5% SNF.

 Buffalo milk- 5% fat 9% SNF.

 Toned milk- 3% fat 8.5 SNF.

Milma strives for environmental care and market leadership through effective implementation

and continual improvement of quality management system. The quality of milk is checked in

every phase. For ensure the quality of milk, the structure should be analyzed.

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MSN IMT
 Work experience done at Milma Dairy

PRODUCT DFPARTMENT

The Product Department mainly deals with the receiving of by products from the Production

Department in the form of skimmed milk and cream. The employees work in three shifts round-

the-clock. The main problem that faced by the department is at time of failure in the machinery,

which interrupts the smooth running.

A marketing chain of nearly 40,000 retail outlets across the state ensures availability of Milma

products LO the customers. Milma with its motto "Your health is our concern" has become

synonymous with assured quality of milk and milk products.

The following are the products of Milma:

 Milma Pasteurized Milk in sachet

 Sterilized flavored Skimmed Milk.

 Milma Lassi sachet.

 Milma Ghee in sachet, bottles and Bulk Tins.

 Milma Ice Creams in cups.

 Milma Ice Creams in Paper cartons.

 Milma Cream roll in Ice Cream paper.

 Milma peda in paper carton.

 Milma flavored milk in Tetra pack and Milma plus.

 Milma Refresh (mango drink) in tetra pack.

 Milma Sip-ups.

 Milma curd in sachets.

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MSN IMT
 Work experience done at Milma Dairy

 Milma sambaram in sachets

 Milma Cattle Feed in gunny bags, PP bags

MARKETING DEPARTMENT

The top post in Marketing Department is the Marketing Manager. Under him is the Asst.

Marketing Manager, Marketing Officer; under him comes the various assistants. The marketing

department mainly looks after the pulse of the market. It finds out the requirements and fills it. It

does it by conducting marketing research frequently thus keeps in touch with the market and also

with the customers.

Marketing department is mainly concerned with the selling of milk and its products. Selling

actually involves tackling of a number of problems such as advertising facing competition,

creating demand for new products, conducting market research and supplying goods at the right

time and at the right place.

MARKETING OF MILMA

The organization has been pursuing a production-oriented strategy for several years due to

monopoly in pasteurized milk market. Though there is an influx of competitors, the Milma

stands as a colossus steady and heading in the Thiruvananthapuram regions where as in

Ernakulam regions, there are few competitions. The milk market in these regions is being

shaken. But with the age-old Milma, it carries on with its milk marketing in full swing. Milma is

having strong and efficient marketing team.

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MSN IMT
 Work experience done at Milma Dairy

A distribution system is the key external resource. Normally it takes years to build and it is not

easily changed. It ranks in importance with key internal resources such as manufacturing

research engineering fields sales personnel and facilities. It represents a significant corporate

commitment to large numbers of independent companies whose business is distribution and to

the particular markets. They serve it represents as well as commitment to a set of policies and

practices that contribute the basic fabric on which is woven an extreme set of long-term

relationship.

Marketing channels are set of independent organizations involved in the process of a marketing a

product or service available for the use or consumption.

HUMAN RESOURCE DEPARTMENT

Human resource Department is the fundamental and basic of management in an organization

which co-ordinates all other factors of production and marketing. This department is mainly

concerned with problems regarding the development of staff and labor force of the organization.

The major function of personnel department is concerned with the procurement, development,

compensation, integration and maintenance of the personnel of an organization for the purpose of

accomplishment of the organizations major goals and objectives. The department is headed by

the Manager. He is assisted by Asst. Personnel Officer, Junior Superintendent and his Asst. with

Stenographer, Typist and Office Attainder.

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MSN IMT
 Work experience done at Milma Dairy

HUMAN RESOURCE FUNCTIONS

Human resource department mainly looks after the personnel and administrative functions of the

concern. The main activity of the personnel department is as follows:

 Recruitment.

 Selection.

 Placement.

 Training and Development.

 Job Analysis and Evaluation.

 Promotion and Transfer

 Individual Relation.

 Disciplinary proceedings.

 Health and Welfare.

ACCOUNTS AND FINANCE DEPARTMENT

Accounting System

The Accounting system in the union is the Double Entry system i e., for every credit there is a

debit. All the transactions are computerized. Trial balance and Profit and Loss account are

prepared monthly.

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MSN IMT
 Work experience done at Milma Dairy

FUNCTIONS OF FINANCE DFPARTMENT

 Collection of cash in advance from agents against sale of products and proper recording

of the same.

 Timely recording of cash receipts, cash payments, bank transactions and proper

maintenance of cash book and bank book.

 Ensure availability of working capital and effective management of available funds.

 Timely collection dues from debtors and ensure payment to creditors in time.

ENGINEERING AND MAINTENANCE DEPARTMENT

Maintenance department is concerned with the maintenance of the various plants. Both annual

and periodical maintenance is carried out and provide spares and tools to technicians.

The various plants are

 Boiler room.

 Effluent Treatment Plant.

 Refrigeration.

 Electricity Substation.

Boiler Room: “It is used for Pasteurization, Cans wash unit, tray washing and ghee melting. The

boilers used in fire tube boilers and have 2 steam capacity / hour. Water and Electricity is the

main constituent used. The boiler is inspected regularly and periodic maintenance is carried out.

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MSN IMT
 Work experience done at Milma Dairy

Effluent Treatment Plant: It processes the waste of the dairy. Waste includes waste water, milk,

chemicals involving acid and alkali’s etc. through a series of processes and steps the waste is

predicated by the agitation of the waste water.

Refrigeration Plant: The refrigeration unit mainly consists of a compressor, a condenser,

refinement control device and the evaporator.

Electricity Substation: It is used when there is no Electricity supply. The maintenance

department also looks after the maintenance of the dairy vehicles and plant.

PURCHASE AND STORES DEPARTMENT

 Stores activities are being going on for all the 365 days.

 To prepare via, quotations; tabulation statements; Good received notes of receiving items;

posting of issue of materials to various sections; periodical stock statement of materials

etc.

 Filling of papers/documents; inter selection activities; stocking and labeling of materials;

issuing of materials; tracking periodical stock of materials etc.

The periodical stock of at least the critical items via; packing materials consumables chemicals

and spores etc; fixing and periodical re fixing of safety stock and reorder level of each items.

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MSN IMT
 Work experience done at Milma Dairy

CHAPTER-4

WORK EXPERIENCE DETAILS

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MSN IMT
 Work experience done at Milma Dairy

4.1 NATURE OF WORK

During the seventh semester ,IMBA students of the university of Kerala are assigned to undergo

four weeks of internship as a part of the course curriculum program .The students should work

outside the traditional campus environment to gain partial job .I selected MILMA dairy ,Kollam

as my organization to carry out my work experience .I was made to work under different sections

like marketing ,production ,sales ,customer care etc. The work assign to me in different sections

was study about various dairy products, production processes, customer care service, taking

orders, stores etc.

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MSN IMT
 Work experience done at Milma Dairy

4.2 LOG BOOK DETAILS

DATE WORK DONE

2/05/2019 Introduction about the organization

3/05/2019 Brief discussion about the marketing department and various activities.

6/05/2019 Visited production plant and learned about the filling, packaging and other process.

7/05/2019 Visited different departments of the Company and meet new talented and potential

people.
8/05/2019 Today, visited production department and learned the filling and packing of

milk.
9/05/2019 Visited the finance section.

10/05/2019 Today worked in filling section of milk and learned about the storage, despatch

of milk through vehicles.

13/05/2019 Visited engineering and learned about that section.

14/05/2019 Today, also worked in engineering department.

15/05/2019 Visited production department and learned about products procedures.

16/05/2019 The company guide give more details about the organization.

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MSN IMT
 Work experience done at Milma Dairy

17/05/2019 Today visited the marketing stores and learned about various products.

20/05/2019 I helped in the direct marketing outlet of the dairy.

21/05/2019 Learned about the market condition of organization

22/05/2019 Helped in dairy stall

23/05/2019 I visited the complaint cell of marketing department and understood about the

various activities giving on their.

24/05/2019 I helped in the complaint cell.

27/05/2019 I got a chance to interact with the employees in finance section.

28/05/2019 Worked in the despatch of dairy and learned how milk is distributed through

vehicles to different outlets.

29/05/2019 Worked in dairy stall.

30/05/2019 To visit finally in all the sections of the organization..

4.3 AVERAGE DAY OF WORK

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MSN IMT
 Work experience done at Milma Dairy

The intern are required to complete the four weeks of internship as a part of the course

curriculum program .I got an opportunity to work in various sections like marketing

department ,production department ,sales , customer care etc. The work started by 10am to 4pm

which includes time of an hour ,an average day will be spending out of office form the purpose

of employees attendance management ,marketing and production department and store room

visits ,clear raw materials acceptance note, packing section and the task assigned by duty

officer .All activities that have done for the day should be reported to the marketing duty officer

by end of the duty .Average day of work is 7 hours .

4.4 TARGETS AND ACHIEVEMENTS

I worked in marketing department ,production department , customer care ,sales ,and stores of

Milma dairy ,kollam. On the first day the company guide assigned me to learn about the different

products and production processes .Then they assigned me to work in marketing store and

calculating the selling product and find out the profit. Then assigned me to take orders and work

in customer care section and take feedbacks.

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MSN IMT
 Work experience done at Milma Dairy

CHAPTER-5

LEARNING SUMMERISATION AND CONCLUSION

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MSN IMT
 Work experience done at Milma Dairy

LEARNING SUMMERISATION

The very first day of my internship was with a welcoming attitude of the employees of Kollam

Diary. It was with their keen help that made possible for me to complete my work in great

success. Every activity that performed in the company was a learning process. Since the each

task was assigned to me where the chances of learning new things. The thirty days provide as

part of the curriculum, gave me an experience to know about various aspects of marketing. These

days which was given to me, I couldn't detail understand that theoretically what i learned to an

extent can be made practical in the marking. I came to know about the importance of marketing

and its scope in an organization. as an intern though i had limited space of work. i still managed

to grab plentiful of experience. as the given time was not at all preferable to cope with the

working system. it was much more adequate well and understand about the working system. each

day from day one to the very last day the organization has offered me a very great hand in

getting to know the duties, roles functions of an marketing manager.

CONCLUSION

The organization study about at Milma dairy was done with an objective to understanding how

an organization functions, what are its major departments and functioning of these departments.

The study at Milco dairy provided the opportunity to learn the organizational goals and

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MSN IMT
 Work experience done at Milma Dairy

objectives. Various departments that conduct critical functions and the interrelation between

them.

The organization, Milma dairy has established different departments based on function like

production, Human resource, marketing, storage, finance etc. finally the work experience

enabled understanding of an organization and its objectives and how they function to achieve

organizational objectives.

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MSN IMT
 Work experience done at Milma Dairy

BIBLIOGRAPHY

BIBLIOGRAPHY

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http://milmadairy.org/

https://en.wikipedia.org/wiki/Dairy
www.dairy.kerala.gov.in

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MSN IMT