RECOMMENDED

READING LIST

C HIP HEATH & DAN HEATH

A resource for the book THE POWER OF MOMENTS

© 2017 by Chip Heath and Dan Heath.

RECOMMENDED READING LIST |
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MOMENTOUS EVENTS, VIVID MEMORIES
David B. Pillemer

Pillemer surveys what cognitive psychologists have discovered

about memory for personal life events. He has a gift not only for
describing interesting research (including his own research about
what people remember from their university days) but also for
spotting examples from the biographies of famous people. The
Michael Jordan story alone is worth the price of the book. Recom-
mended for people interested in the academic literature on memo-
ries of defining moments.

amazon.com

CHASING DAYLIGHT
Eugene O’Kelly

This book is the source of the story from Chapter 3 about the man
who discovers he has three months to live. It’s insightful and brave
and it will make you cry (repeatedly). Most importantly it will make
you commit TO LIVE more of the days of your life by crafting more
“perfect moments” and “perfect days.” Recommended for anyone
trying to live a richer, more memorable personal life.

amazon.com

SURPRISE: EMBRACE THE UNPREDICTABLE AND

ENGINEER THE UNEXPECTED
Leeann Renninger and Tania Luna

This book is fun to read and full of thought-provoking stories and

research about the value of surprise in life. Recommended for
people interested in breaking the script for others (or in their own
lives).

amazon.com

RECOMMENDED READING LIST | CHIP & DAN HEATH 2

THE CRYSTALLIZATION OF DISCONTENT IN THE
PROCESS OF MAJOR LIFE CHANGE
Roy Baumeister

This is a highly readable chapter of an academic book. Baumeister

explores moments that crystallize doubts or misgivings. Examples
include divorcing couples, people recanting their Communist views,
and cult members whose eyes are suddenly opened. Recommend-
ed for anyone interested in sudden moments of insight.

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CINDERELLAS AND UGLY DUCKLINGS

Gad Yair

This fascinating academic article explores “ugly duckling to swan”

moments such as Kira Sloop’s, as described in Chapter 7. It empha-
sizes that these moments are created, and that we can and should
create more of them. Recommended for anyone interested in
education and “turning points” in life.

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WELCOME TO THE EXPERIENCE ECONOMY

B. Joseph Pine II and James H. Gilmore

Pine and Gilmore argue that there has been a progression in

economic value from extracting commodities to making goods to
delivering services to staging experiences. Pine & Gilmore were
some of the earliest voices declaring the value of creating powerful
experiences. If you like this article, definitely read their book The
Experience Economy. Recommended for anyone interested in
building peaks for customers/clients.

Read free excerpt

from the book

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MOMENTS OF IMPACT
Chris Ertel and Lisa Kay Solomon

This book’s mission is “to eradicate time-sucking, energy depleting

workshops and meetings.” Hear, hear! It’s loaded with interesting
and useful case studies of important meetings that were made into
defining moments. Recommended for anyone planning important
meetings.

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THE MOMENT
Larry Smith

This book is a collection of fascinating moments, curated by Larry

Smith and Smith Magazine, the people who created the “six-word
memoir.” Pure reading magic. Recommended for anyone fascinated
by sudden insights or life-changing moments.

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WHAT DOESN’T KILL US

Stephen Joseph Ph. D.

This book is written by a psychologist who has spent over 20 years

working with trauma victims and studying how they manage to
experience personal growth after adversity or trauma. Recom-
mended for anyone who wants to learn more about the ideas and
advice from Appendix A.

amazon.com

RECOMMENDED READING LIST | CHIP & DAN HEATH 4