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Konsult 1 Chinmayee 9149820
Konsult 1 Chinmayee 9149820
Konsult 1 Chinmayee 9149820
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Konsult Assignment-1
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KONSULT
1. Analyse the Online Education Industry in India using Porter’s Five Forces model
With a diagram. Substantiate with relevant data.
(Max 500 Words)
2. Do the SWOT analysis of one of the companies operating in the same industry
(Max 500 words)
Online Education Industry in India: Porter’s 5 Forces Model:
Strengths Weaknesses
- Online content highly customized as per the student’s needs. - The model for revenue generation for Unacademy is via donation i.e.
- Caters to various competitive exams of India like JEE, NEET, UPSC if videos on Unacademy helped you in any way during your
etc. which has a massive number of aspirants. preparation then you can contribute any amount as per your wish.
- High credibility and qualifications of the educators and founders. - Subscribers are non-serious in nature who do not intend on payment
Dr Roman Saini, one of the founders, is a medical graduate from for the content.
AIIMS and has already qualified UPSC. - Lack of quality content. This is due to lack of vetting of educators.
- High quality mentoring and teaching. Modules are designed as per Almost anyone can become a teacher on the platform. Dilution of
demand of students. standards.
- Low pricing and affordable products in view of brick - More than 90% of Indian population is digitally illiterate.
and mortar coaching classes. - Lack of personalised mentorship and interaction.
UNACADEMY
Opportunities Threats
- The firm is set to become the next unicorn after Byju’s in the online - Rising competition from similar players like Mrunal, InsightsIAS,
educator sector. Kreatryx etc.
- Increasing subscriber base which clocked around 250 million views - Large number of videos flooding the platform. Difficult user
on their You Tube videos in April 2020. interface and search filters.
- Unacademy has raised a total of 198.5 million from over 7 rounds of - Recently, in 2020, 11 million Unacademy user accounts were hacked
funding. and up for sale on Dark Web. Data privacy is a threat due to lack of
any Data Protection Act in India.
-The major investors of the company are Facebook, General Atlantic
and Sequoia Capital India. - Lack of specialisation and targeting of audience due to wide variety
of products give a diffused look to the platform.
- Unacademy is to provide 20,000 free live classes to all the users
and new users in the wake of CoVID-19 pandemic. - Brick and mortar classes and personalised mentorships are still higly
valued.