Final Round Case-File

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Una eNlha? ONLINE) = Case COMPETITION = Tie Quest To Sotve Att PRostems BeFrore THEY HAPPEN Pa NaCl Ty i CASE & INSTRUCTIONS | a a E}rouaut To vou ey a Alliance ue UU DEOL od @ | Ce eon rd Cae Tae oon Re mam Renee Roca Ou RR oe ae cles uae) femal Ree Men ee eR Seach Aetna et aoa Aine ocscro Race sore Mel ame Mule Ko reo cat Reem cl cereal clerked Cacelesetiatecnmehceatacnscnctcnecmesaeamieukcculeciaedencai meal suey folige CMM Ian Ww \ocroUe neh Mecl cae poco te MeleR oan c\ A Roe N Vm) continue to shorten, while demand will be increasingly difficult to forecast. Decision about raw materials must be taken long in advance and still remain the riskiest part of agile supply Cero omed nets has changed and nowadays buyers want to see frequently new stiles. This is clearly result of ema er mateo ee nomic Klacid od rooms \ gute tia ey orca Melee Nomi Meas Ret come h none meseeione WARS kc melange aie mete eeteas Reo nace tro eel Mclean eel Nua t tee acl ol hemo non tec gee] SUTRy Be Pat oe oman Ne i oi Sater oot eM gee Red doe ammo taane sre Keone ankle ees ins umaccet st kod Prone aN Mae CoRR Nol lorem RRs nko um lero cue function of a product/service proposition. In the fashion world, where companies are competing on time (time-to-market) the need of new abilities are raising. Agility is such an ability that responds rapidly to unpredictable changes in demand . Caifeng define Agile Supply Chain (ASC) as a network's ability to consistently identify and capture business opportunities more quickly than its rivals do. Barnes and Greenwood definition can enrich it by adding: ASC is a “quick response, describe shorter, more flexible, demand driven supply chains. ASC is driven by information Pte ear oR eloRon Malone opaeiaeh ss tcunet sc Nan east sro Renee agile supply chains, the visibility of information allows the supply chain to become more Pes ne Reet ake aes ae Ne aoe (etna ae ed siete -ce Mele Murat creel uley tela elmo a sere Res onkos ore Mela erat emo Oem en mee ole Mo Meo eo meeroa ae end customization at the cost of mass production, mastering change and uncertainty through atari tent ome Morell MaMa eames Me etic nd aoe ata cumtelahcgtey2 This paper will try to reveal the key aspects of ASC in fast fashion. Zara's case study will be used, as an example, considered to be the pioneer in fast fashion industry nowadays. The section following this introduction will present the case study of Zara. The outcome will be presented and discussed in the results section. Finally, a conclusion will be drawn, followed by the cited sources. @ | xe Alliance Ce eon rd |ZARA'S CASE STUDY Zara is a fashion label and fashion chain stores established in 1975 by the Spanish group Inditex own by Amancio Ortega. Next to Zara, the rest of the labels the groups own are Bershka, Massimo Dutli, Pull and Bear, Stradivarius, Oysho, Zara Home, Zara kinds and Uterque. During the last two decades Zara tripled its profit and stores and nowadays is ranked the third biggest retailer world-wide. It has 3000 in-house designers located in its headquarter in the region of A Corufia, Spain,which design over 40 000 items per year among which only 10 000 are selected for production. Opposite to its competitors, more eRe Rome nee ee Nad token On Ce Reme ay atic Waele toh ST and Turconi average markdown ratio is at approximately 50 per cent, for comparison Zara sold only 15 per cent on sale. All these facts allows Zara to expand its sales and profits over 20 per cent per year. By September 2010 Inditex group owns 4907 stores in 77 countries Crh Moreh CCRT ecKoas Rieti ne ivi Wether tereel gle eae Aye Re Neue en eet erenentn eal veers Ta tema el Zhang suggests that “whole process of the supply chain in Zara could be divided into four fourier Me Reve nrclonMeiehe ream tiene Mele N cc ume melist ins sales and feedback’. Pcl ate eel Eile Ne mM MU eM Mee eMC or Rew

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