Memoona Ahmad - 235116

Graphic Designing Business Plan

Earning through Colors and Curves!
What is Graphic Designing?
Graphic designing includes a combination
of images and text in order to
communicate something in an effective
and fun way.

There are numerous software designed for

graphic designing, e. g. Adobe Illustrator,
Canva, etc.
My Objectives
• Primary Objective: To provide graphic designing skills to SME’s which are
deciding to focus on social marketing.
• Secondary Objective: To make a YouTube channel of tutorials.
• To turn my hobby into a professional skill so that I can earn through it.

Choose a job you love, and you will never have

to work a day in your life.
 Does the world need Graphic Designers?
As the world is moving towards digital ways of doing business, it has become
necessary for companies to do online marketing.

64%
of customers say that they are
influenced with social media
marketing to make a purchase.

This is basically an indication of the importance and demand of graphic designing.

 67% Attractive
Graphics
Integral
Components of
Social Media
Marketing
33% Interesting
Captions
What do companies mostly need to market
themselves?

Brochures Logos

Business Cards Web Banners

Infographics Posters
Is Graphic Industry
growing in Pakistan?
The graphics design business in
Pakistan has really opened over
the years and this can be
especially attributed to the
advent of the internet. A whole
lot of things have really caused
the business to really boom and
in turn attract people to start the
trade as well.
 Google Trends
Graphics: (4/20/15 - 4/20/20)

Islamabad Capital Territory

Punjab

Azad Jammu and Kashmir

Khyber Pakhtunkhwa

Sindh

Balochistan

75 80 85 90 95 100 105
 Target Market
Small Enterprises
Medium Enterprises
Reason:
Service providers usually aim their business strategies
towards large companies, but they often forget that
SMEs offer great potential for generating new sales.

Is the increase in number of small and medium

17% companies in Pakistan in the last year.

This means this business will tend to continue.
Is it expandable?
Absolutely, Yes!
How?
Establishing Hiring
Trust internees
Would I face any competition?

Graphics Agencies Freelancers

These firms have increased their Some freelance designers are
number of service offerings from well experienced and can offer
selling media forms of the same professional level of
advertising, to a full-service quality the large agencies offer.
company.
 Competitive Edge
Business Know-How

Why Us? Aesthetics

Prior Experience
4 Keys to Success:
Professionalism
1 Adapting seriousness and effectiveness

Creativity
2 Outshining by trying out new ideas

Practical Insight
3 Analyzing the situation deeply
Enjoyment of the experience
4 Deeming it a fun ride than a burden
 Financial Plan
Expenses
Laptop Rs. 0

Graphic Tablet Rs. 20,000

A Good Internet Rs. 0

WordPress Website Rs. 666/mo.

How much profit do I expect?
Average Monthly Salary of
Graphic Designers
Rs. 25,000

Starting Charges of
Freelancers per Task $5

Expected Profit
per Project per month Rs. 25,000
 YouTube Channel
It may take 2-3 years to be a part
of YouTube Partner Program

It might work, it might not

work but it isn’t costing me
anything, not even time. So,
why not give it a try.
Marketing Strategies
Networking

Clients Referral

Targeted CustomerAcquisition

Online Marketing
 Sales Strategies
Will contain information about my
past experiences.

PORTFOLIO Will Include testimonials from the

clients I have already worked for.

Will include samples of my work

 Organizational Plan
This will be an e-based business. To manage and organize this, I will need following skills to run
this business

Strategy & Writing Social Media Finance and Research and Communication
Planning Accounting Analysis

for setting to write for managing managing the staying ability to

goals, actions emails, web social business (& current get your
and measuring content, networks and personal) with trends message
performance marketing etc. profiles finances across
The Last Word

The beauty of the graphic design field is that it is your ability to

perform and create that helps determine your success. It’s not your
years in the business or your design degree. Even a newbie has the
chance to make a lucrative business for himself or herself. Depending
on how big you want to grow your business, and the type of markets
you sell to, the sky’s the limit.

For queries and feedback, email at

memoona.ahm@gmail.com
Thank You!