Strategy bio

Competition

Blue Ocean Topic and

Strategy Areas more…
Leadership
Innovation

Competing in overcrowded
industries is no way to sustain
high performance. The real
opportunity is to create a
blue ocean of uncontested
market space.

Chan Kim
 World-renowned expert on
innovation and business strategy—
creating all-new market space. 
One of the world’s leading authorities on
business strategy, innovation and managing the
multinational corporation in the knowledge
economy. Ranked among the ten most influential
business thinkers in the world by Thinkers 50.
Coauthor of the international bestseller, Blue
Ocean Strategy, offering a systematic approach to
breaking out of head-to-head competition.

Coauthor, Blue Ocean Strategy. Professor,

INSEAD.

Ahead of the Curve

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Leadership Management 
Highlights
W. Chan Kim is one of the world’s leading authorities on
business strategy, innovation and managing the multi-
national corporation in the knowledge economy. In 2007,
Thinkers 50 placed Chan among the top ten most influen-
tial business thinkers in the world. Chan was also recently
recognized as one of the world’s most influential academ-
ics in global strategy by The Journal of International
Management.
Chan’s book, Blue Ocean Strategy: How to Create Uncon-
tested Market Space and Make the Competition Irrel-
evant (Renee Mauborgne, coauthor), is an international
bestseller. Blue Ocean Strategy sold over one million
copies in its first year and is currently being published in
41 languages, breaking Harvard Business Press’s histori-
cal record of most foreign language translations ever
achieved.
With Blue Ocean Strategy, Chan brings business
audiences a genuinely important breakthrough in
strategic business thinking, which is changing the
business lexicon across the globe.
Chan Kim is Co-Founder and Co-Director of the INSEAD
Blue Ocean Strategy Institute and The BCG Chair Profes-
sor of Strategy and International Management at INSEAD,
France.
Prior to joining INSEAD, he was a professor at the
University of Michigan Business School, USA. Chan is
a Fellow of the World Economic Forum and Country
Advisor to Malaysia.
Accolades for Blue Ocean Strategy
Wall Street Journal Bestseller   BusinessWeek Bestseller
 International Bestseller   Best Business Book of 2005
Prize ~ Frankfurt Book Fair    Number one Strategy Book
of 2005 ~ Strategy+Business    A Top Ten Business Book ~
Amazon.com    Recognized as a best business/economic
book in USA, Canada, China, Germany, Iceland, Italy,
Japan, Korea, Latin America, Malaysia, Scandinavia, Singa-
pore, Taiwan, UK.
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Chan Kim
Coauthor, Blue Ocean Strategy.
Professor, INSEAD.
What is a “blue ocean
strategy”?
 A systematic approach to breaking
out of head-to-head competition. 
In today’s overcrowded industries,
most companies fight long and hard
for competitive advantage, battle for
market share and struggle for differ-
entiation, only to find themselves
fighting their rivals head-on in a
bloody “red ocean” over a shrinking
pool of profit. These red ocean strat-
egies are less and less likely to create
profitable growth in the future.
Blue Ocean Strategy argues that
tomorrow’s leading companies will
succeed not by battling competi-
tors, but by creating “blue oceans”
of uncontested market space ripe
for growth. Such strategic moves—
termed “value innovation”—create
powerful leaps in value for both
the firm and its buyers, rendering
rivals obsolete and unleashing new
demand. In her talks, Mauborgne
explores the key concepts, tools, and
frameworks behind Blue Ocean Strat-
egy and explains how companies can
apply these ideas to break away from
the competition and create their own
blue ocean.
Credentials
 Selected as among the top ten most
influential business thinkers in the
world
 With Renee Mauborgne, named “the
number one gurus of the future,” L/
Expansion, France’s leading business
magazine.
 Author of five worldwide best-selling
Harvard Business Review articles;
two of were selected as among
the best classic articles ever
published by HBR.