Brand : Eco Wise

Category : Waste management

Eco wise is India’s one of the best waste management companies having a large market share in this
industry. It was found by Mr. Manik thaper in back in 2003. The company has grown significantly in the
last 10 years capturing a noticeable market share in the industry by adding new services and acquiring
new customers. Currently the company is in its growth phase.

INTRODUCTION:

At the early stage of introduction, the company only gave the basic waste management facilities and
services .They had only residential waste collection and management.

GROWTH:

In the growth phase the company starts reaching out for new customers through addition of different
services and giving different pricing schemes. They started taking more care in customers relations to
increase keep their current customers with them and add new customers.

Characteristics Introduction Growth

Sales In the beginning they had low Sales increased
sales
Cost High cost of waste treatment
and transportation was
observed
Profit Profit margins were low in fist
few years

Customers Number of customers were

low. Triers were targeted

Competitor low high

Marketing objective To create awareness of the To introduce new features,
product increase profits and gain
more market share.

Strategies
Product Find the current market need Increase the number of
different services provided
Price Price to cover the cost plus an
reasonable profit
Communication Increasing the awareness
through advertisement,
Reference: http://www.ecowise.net.in/
Penetration pricing
Create interest in minds of
customers. Create a social
responsibility in customers
mind.