EPL 2020-2021 - Co 2 Sponsorship

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 SKYNET is the largest DTH brand in Myanmar which broadcast over one hundred

channels which includes Local, International and Free To Air channels providing quality
entertainment, infotainment and educational programs with more than 20 millions
viewers.

 SKYNET brand is owned by SHWE THAN LWIN MEDIA CO. LTD (STLM) a Subsidiary of
SHWE THAN LWIN GROUP OF COMPANIES.

 STLM is a largest Media company in Myanmar operating more than 30 InHouse Channels
which include 4 Free to Air Channels, 2 Radio Stations and also Internet Service Provider.

 STLM partners with many well-known international channels, TV stations and works
directly with many globally well known sporting organizations like FIFA, UEFA ,FA and
many more and acquired the exclusive/non exclusive media rights of English Premier
League, FIFA World Cup, UEFA Champion League, UEFA Europa League, Laliga and many
elite sports content.

 The slogan of SKYNET “FOR THE PEOPLE” was coined with aim of providing quality
entertainment to the people of Myanmar.
 SKYNET had acquired Exclusive Premier League
Broadcasting rights for Myanmar for the following
seasons:

 1. 2020/2021

Teams = 20

Duration = 38 weeks

Matches Per Week = 10

Total Matches = 380

Start Date = September 2020

End Date = May 2021


 SkyNet will broadcast live all 380 EPL matches on Sky Net
Sports Channels including one HD channel.

 SkyNet will have live studio coverage for some of the big
matches and also EPL related programs. (Minimum 4
matches per week)
Co 2 Broadcast Sponsorship Benefits
Description Benefits Sponsor
30 seconds spot before KICK OFF (1st Half)

30 seconds spot before KICK OFF (2nd Half)

Airtime Benefits
30 seconds spot right after the end of the match

Total Seconds 90 seconds Per Match x 380 Matches
√ - 34,200 Sec
Live Studio - 5 Minutes Sponsor‘s Logo will be appear in the live studio as per rules and regulation of PL. Live Studio
will cover minimum 4 matches per week. (T & C apply. May change due to regulations of PL.) √
Logo size 20% of the MS.
EPL Seasonal Promotional Filler Sponsor Name will be added at the end of EPL promotion filler as “This program of SkyNet is
brought to you by…………..”(along with logo). (Terms and conditions subject to PL Regulations.) √ - 5,000 Secs
Fillers frequency will be at least 100 times per month
Sponsor Logo Branding - Start & End 5 seconds duration of “This program of SkyNet is brought to you by ………………………..” (along
of the Match (Opening & Closing with logo) will be display at the start of the matches and end of the matches. (Terms and √ - 3,800 Secs
Banner) conditions may change due to regulations of PL)
EPL Related Program* Program names There will be 2 EPL related program and will have 30 seconds x 2 airtime for each program.
√ - 1,800 Secs
& duration are subject to change
EPL Goal Rush - Duration 15 minutes program (total 30 episodes per season)

Co 2 Broadcast Sponsorship Benefits
Description Benefits Sponsor
Social Media Sponsor Name will be added on weekly EPL fixture announcement facebook post once a week √

Sky Net will do the Media Coverage, if there is any event or news product release. ( T & C √
apply)
Sky Net will give away Set-top-box including Red Package for 6 Months. (5 Sets) √
Media Coverage and Promotional
Benefit Public Showing Rights (Cost to bourne by Sponsor) of EPL for Promoting its Products (2 √
Matches)
Provide assistance to find maximum eyeball venues/ locations where sponsor can arrange to √
do their product branding on their own.
Total Package Cost For The USD 650,000 + 5% CT
Season
Airtime Slot Placement

TS
CoS CoS
TP M M CoS TS
2 1 1st half 1
S S

Live studio

CoS M M CoS CoS TS


2
TP 2nd half TP
1 2
S S

MS = Main sponsor
TP = Telecom Partner
Co S 1,2 = Co-sponsors
TS = Team Sponsors
Loose Spots placement not shown above
OBB/CBB Sample
Studio Sample

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