SM - FO - 172296 - Global Tea Market PDF

Global Tea Market, 2017–2023
TEA MARKET
Global Opportunity Analysis and Industry Forecast,
2017-2023
REPORT CODE – FO172296
PUBLISHED – MAY 2017
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Author: Biswa Sinha Portland | OR 97220 | United States |
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TABLE OF CONTENTS
CHAPTER 1. INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY
1.4.1. Secondary Research
1.4.2. Primary Research
1.4.3. Analyst Tool & Model
CHAPTER 2. EXECUTIVE SUMMARY
2.1. KEY FINDINGS OF THE STUDY
2.2. CXO PERSPECTIVES
CHAPTER 3. MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top Investment Pockets
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3.2.2. Top winning strategies
3.3. PORTER’S FIVE FORCES ANALYSIS
3.3.1. Bargaining Power of Suppliers
3.3.2. Bargaining Power of Buyers
3.3.3. Threat of Substitution
3.3.4. Threat of New Entrants
3.3.5. Competitive Rivalry
3.4. MARKET DYNAMICS
3.4.1. Drivers
3.4.1.1. Health benefits associated with tea
3.4.1.2. Increasing awareness among people for losing weight
3.4.1.3. Expanding retail market
3.4.1.4. Impact analysis
3.4.2. Restraints
3.4.2.1. Volatility in raw material prices
3.4.2.2. Growing coffee consumption
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3.4.3. Opportunities
3.4.3.1. Introduction of new flavors
3.4.3.2. Decreasing demand for carbonated drinks
3.5. REGULATION ANALYSIS
CHAPTER 4. GLOBAL TEA MARKET, BY TYPE
4.1. INTRODUCTION
4.1.1. Market Size and Forecast
4.2. GREEN TEA
4.2.1. Key Market Trends, Growth Factors and Opportunities
4.3. BLACK TEA
4.4. OOLONG TEA
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4.5. FRUIT/HERBAL TEA
4.6. OTHERS
CHAPTER 5. GLOBAL TEA MARKET, BY PACKAGING
5.1. INTRODUCTION
5.2. PLASTIC CONTAINERS
5.3. LOOSE TEA
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5.4. PAPER BOARDS
5.5. ALUMINUM TIN
5.6. TEA BAGS
CHAPTER 6. GLOBAL TEA MARKET, BY DISTRIBUTION CHANNEL
6.1. INTRODUCTION
6.2. SUPERMARKETS/HYPERMARKETS
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6.3. SPECIALTY STORES
6.4. CONVENIENCE STORES
6.5. ONLINE STORES
6.6. OTHERS
CHAPTER 7. GLOBAL TEA MARKET, BY APPLICATION
7.1. INTRODUCTION
7.2. RESIDENTIAL
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7.3. COMMERCIAL
CHAPTER 8. GLOBAL TEA MARKET, BY GEOGRAPHY
8.1. INTRODUCTION
8.2. NORTH AMERICA
8.2.3. U.S.
8.2.3.1. Market size and forecast, by type
8.2.4. Canada
8.2.5. Mexico
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8.3. EUROPE
8.3.3. UK
8.3.4. Germany
8.3.5. France
8.3.6. Italy
8.3.7. Spain
8.3.8. Russia
8.3.9. Rest of the Europe
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8.4. ASIA-PACIFIC
8.4.3. China
8.4.4. India
8.4.5. Japan
8.4.6. South Korea
8.4.7. Australia
8.4.8. Pakistan
8.4.9. Rest of Asia-Pacific
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8.5. LAMEA
8.5.3. Brazil
8.5.4. South Africa
8.5.5. Turkey
8.5.6. KSA
8.5.7. Egypt
8.5.8. Rest of the LAMEA
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CHAPTER 9. COMPANY PROFILES
9.1. TATA GLOBAL BEVERAGES
9.1.1. Company Overview
9.1.2. Company Snapshot
9.1.3. Operating Business Segments
9.1.4. Business Performance
9.1.5. Key Strategic Moves and Developments
9.2. UNILEVER
9.3. ASSOCIATED BRITISH FOODS PLC.
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9.4. TAETEA
9.5. NESTLÉ
9.6. BARRY'S TEA
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9.7. APEEJAY SURRENDRA GROUP
9.8. BETTYS & TAYLORS GROUP LTD.
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9.9. MCLEOD RUSSEL
9.10. ITO EN INC.
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LIST OF TABLES
TABLE 1. GLOBAL TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 2. GLOBAL TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 3. GLOBAL TEA DRINKS MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 4. GLOBAL TEA DRINKS MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 5. GLOBAL SET TEA MARKET VOLUME BY GEOGRAPHY, 2016-2023, (KILOTONS)
TABLE 6. GLOBAL SET TEA MARKET VALUE BY GEOGRAPHY, 2016-2023, ($MILLION)
TABLE 7. GLOBAL GREEK TEA MARKET VOLUME BY GEOGRAPHY, 2016-2023, (KILOTONS)
TABLE 8. GLOBAL GREEK TEA MARKET VALUE BY GEOGRAPHY, 2016-2023, ($MILLION)
TABLE 9. GLOBAL TEA DRINKS MARKET VOLUME BY GEOGRAPHY, 2016-2023, (KILOTONS)
TABLE 10. GLOBAL TEA DRINKS MARKET VALUE BY GEOGRAPHY, 2016-2023, ($MILLION)
TABLE 11. GLOBAL FROZEN TEA MARKET VOLUME BY GEOGRAPHY, 2016-2023, (KILOTONS)
TABLE 12. GLOBAL FROZEN TEA MARKET VALUE BY GEOGRAPHY, 2016-2023, ($MILLION)
TABLE 13. GLOBAL TEA MARKET VOLUME BY DISTRIBUTION CHANNEL, 2016-2023, (KILOTONS)
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TABLE 14. GLOBAL TEA MARKET VALUE BY DISTRIBUTION CHANNEL, 2016-2023, ($MILLION)
TABLE 15. GLOBAL TEA VOLUME VIA SUPERMARKETS/HYPERMARKETS, BY GEOGRAPHY, 2016-2023, (KILOTONS)
TABLE 16. GLOBAL TEA VALUE VIA SUPERMARKETS/HYPERMARKETS, BY GEOGRAPHY, 2016-2023, ($MILLION)
TABLE 17. GLOBAL TEA VOLUME VIA INDEPENDENT RETAILERS, BY GEOGRAPHY, 2016-2023, (KILOTONS)
TABLE 18. GLOBAL TEA VALUE VIA INDEPENDENT RETAILERS, BY GEOGRAPHY, 2016-2023, ($MILLION)
TABLE 19. GLOBAL TEA MARKET VOLUME VIA SPECIALIST RETAILERS, BY GEOGRAPHY, 2016-2023, (KILOTONS)
TABLE 20. GLOBAL TEA MARKET VALUE VIA SPECIALIST RETAILERS, BY GEOGRAPHY, 2016-2023, ($MILLION)
TABLE 21. GLOBAL TEA MARKET VOLUME VIA CONVENIENCE STORES, BY GEOGRAPHY, 2016-2023, (KILOTONS)
TABLE 22. GLOBAL TEA MARKET VALUE VIA CONVENIENCE STORES, BY GEOGRAPHY, 2016-2023, ($MILLION)
TABLE 23. GLOBAL TEA MARKET VOLUME VIA OTHER DISTRIBUTION CHANNELS, BY GEOGRAPHY, 2016-2023,
(KILOTONS)
TABLE 24. GLOBAL TEA MARKET VALUE VIA OTHER DISTRIBUTION CHANNELS, BY GEOGRAPHY, 2016-2023,
($MILLION)
TABLE 25. GLOBAL TEA MARKET VOLUME BY GEOGRAPHY, 2016-2023, (KILOTONS)
TABLE 26. GLOBAL TEA MARKET VALUE BY GEOGRAPHY, 2016-2023, ($MILLION)
TABLE 27. NORTH AMERICA TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
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TABLE 28. NORTH AMERICA TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 29. NORTH AMERICA TEA DRINKS MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 30. NORTH AMERICA TEA DRINKS MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 31. NORTH AMERICA TEA MARKET VOLUME BY DISTRIBUTION CHANNEL, 2016-2023, (KILOTONS)
TABLE 32. NORTH AMERICA TEA MARKET VALUE BY DISTRIBUTION CHANNEL, 2016-2023, ($MILLION)
TABLE 33. NORTH AMERICA TEA MARKET VOLUME BY COUNTRY, 2016-2023, (KILOTONS)
TABLE 34. NORTH AMERICA TEA MARKET BY COUNTRY, 2016-2023, ($MILLION)
TABLE 35. U.S. TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 36. U.S. TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 37. CANADA TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 38. CANADA TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 39. MEXICO TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 40. MEXICO TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 41. EUROPE TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 42. EUROPE TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
20
TABLE 43. EUROPE TEA DRINKS MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 44. EUROPE TEA DRINKS MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 45. EUROPE TEA MARKET VOLUME BY DISTRIBUTION CHANNEL, 2016-2023, (KILOTONS)
TABLE 46. EUROPE TEA MARKET VALUE BY DISTRIBUTION CHANNEL, 2016-2023, ($MILLION)
TABLE 47. EUROPE TEA MARKET VOLUME BY COUNTRY, 2016-2023, (KILOTONS)
TABLE 48. EUROPE TEA MARKET BY COUNTRY, 2016-2023, ($MILLION)
TABLE 49. UK TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 50. UK TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 51. GERMANY TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 52. GERMANY TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 53. FRANCE TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 54. FRANCE TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 55. ITALY TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 56. ITALY TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 57. SPAIN TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
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TABLE 58. SPAIN TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 59. RUSSIA TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 60. RUSSIA TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 61. REST OF THE EUROPE TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 62. REST OF THE EUROPE TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 63. ASIA-PACIFIC TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 64. ASIA-PACIFIC TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 65. ASIA-PACIFIC TEA DRINKS MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 66. ASIA-PACIFIC TEA DRINKS MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 67. ASIA-PACIFIC TEA MARKET VOLUME BY DISTRIBUTION CHANNEL, 2016-2023, (KILOTONS)
TABLE 68. ASIA-PACIFIC TEA MARKET VALUE BY DISTRIBUTION CHANNEL, 2016-2023, ($MILLION)
TABLE 69. ASIA-PACIFIC TEA MARKET VOLUME BY COUNTRY, 2016-2023, (KILOTONS)
TABLE 70. ASIA-PACIFIC TEA MARKET BY COUNTRY, 2016-2023, ($MILLION)
TABLE 71. CHINA TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 72. CHINA TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
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TABLE 73. INDIA TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 74. INDIA TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 75. JAPAN TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 76. JAPAN TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 77. KOREA TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 78. KOREA TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 79. AUSTRALIA TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 80. AUSTRALIA TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 81. INDONESIA TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 82. INDONESIA TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 83. REST OF THE ASIA-PACIFIC TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 84. REST OF THE ASIA-PACIFIC TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 85. LAMEA TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 86. LAMEA TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 87. LAMEA TEA DRINKS MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
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TABLE 88. LAMEA TEA DRINKS MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 89. LAMEA TEA MARKET VOLUME BY DISTRIBUTION CHANNEL, 2016-2023, (KILOTONS)
TABLE 90. LAMEA TEA MARKET VALUE BY DISTRIBUTION CHANNEL, 2016-2023, ($MILLION)
TABLE 91. LAMEA TEA MARKET VOLUME BY COUNTRY, 2016-2023, (KILOTONS)
TABLE 92. LAMEA TEA MARKET BY COUNTRY, 2016-2023, ($MILLION)
TABLE 93. BRAZIL TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 94. BRAZIL TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 95. SAUDI ARABIA TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 96. SAUDI ARABIA TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 97. SOUTH AFRICA TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 98. SOUTH AFRICA TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 99. TURKEY TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 100. TURKEY TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
TABLE 101. REST OF THE LAMEA TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
TABLE 102. REST OF THE LAMEA TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
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TABLE 103. DANONE: COMPANY SNAPSHOT
TABLE 104. DANONE: OPERATING SEGMENTS
TABLE 105. NESTLÉ: COMPANY SNAPSHOT
TABLE 106. NESTLÉ: OPERATING SEGMENTS
TABLE 107. PARMALAT S.P.A.: COMPANY SNAPSHOT
TABLE 108. PARMALAT S.P.A.: OPERATING SEGMENTS
TABLE 109. YAKULT: COMPANY SNAPSHOT
TABLE 110. YAKULT: OPERATING SEGMENTS
TABLE 111. CHOBANI LLC: COMPANY SNAPSHOT
TABLE 112. CHOBANI LLC: OPERATING SEGMENTS
TABLE 113. YOPLAIT: COMPANY SNAPSHOT
TABLE 114. YOPLAIT: OPERATING SEGMENTS
TABLE 115. ARLA FOODS: COMPANY SNAPSHOT
TABLE 116. ARLA FOODS: OPERATING SEGMENTS
TABLE 117. MÜLLER: COMPANY SNAPSHOT
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TABLE 118. MÜLLER: OPERATING SEGMENTS
TABLE 119. BRITANNIA INDUSTRIES LIMITED: COMPANY SNAPSHOT
TABLE 120. BRITANNIA INDUSTRIES LIMITED: OPERATING SEGMENTS
TABLE 121. FRIESLANDCAMPINA: COMPANY SNAPSHOT
TABLE 122. FRIESLANDCAMPINA: OPERATING SEGMENTS
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LIST OF FIGURES
FIGURE 1. GLOBAL TEA MARKET: SEGMENTATION
FIGURE 2. GLOBAL TEA MARKET, 2016-2023
FIGURE 3. TEA MARKET REVENUE SHARE BY GEOGRAPHY, 2016 & 2023 (%)
FIGURE 4. TOP INVESTMENT POCKETS, BY TYPE
FIGURE 5. TOP WINNING STRATEGIES
FIGURE 6. BARGAINING POWER OF SUPPLIERS
FIGURE 7. BARGAINING POWER OF BUYERS
FIGURE 8. THREAT OF NEW ENTRANTS
FIGURE 9. THREAT OF SUBSTITUTES
FIGURE 10. COMPETITIVE RIVALRY
FIGURE 11. MAJOR DRIVING FACTORS
FIGURE 12. INCREASING OBESITY IN DIFFERENT REGIONS
FIGURE 13. U.S. TEA MARKET, 2015-2023 $MILLION/KILOTONS)
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FIGURE 14. CANADA TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 15. MEXICO TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 16. UK TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 17. GERMANY TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 18. FRANCE TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 19. ITALY TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 20. SPAIN TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 21. RUSSIA TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 22. REST OF THE EUROPE TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 23. CHINA TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 24. INDIA TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 25. JAPAN TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 26. KOREA TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 27. AUSTRALIA TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 28. PAKISTAN TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
28
FIGURE 29. REST OF THE ASIA-PACIFIC TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 30. BRAZIL TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 31. SOUTH AFRICA TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 32. KSA TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 33. EGYPT TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 34. TURKEY TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
FIGURE 35. REST OF THE LAMEA TEA MARKET, 2015-2023 ($MILLION/KILOTONS)
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CHAPTER 1 INTRODUCTION
1.1. REPORT DESCRIPTION

Tea is the most commonly consumed drink after water, with several health benefits. The aromatic beverage
is made via processing and fermentation of Camellia sinensis plant leaves. It contains potential antioxidants
known as flavonoids, which stabilize harmful free radicals in the body. In addition, tea is comprises vitamins
C, K, B12, B6, & E; trace amount of potassium, manganese, magnesium, & calcium minerals; and different
amino acids such as L-theanine. Several studies and researches on tea suggest that it prevents cancer, lowers
cholesterol, facilitates weight loss, and enhances immunity. Primarily, tea can be categorized into black and
green tea based on the degree of fermentation or oxidation.
The growth of the global tea market is driven by increase in health-related concerns of people, which is
shifting their attention from carbonated drinks to tea. Furthermore, rise in café culture, growth in disposable
income, change in tastes of people, and introduction of additional healthy ingredients in tea by different
market players are some other factors that drive the growth of the market. However, increase in cost of raw
materials due to unpredictable weather, high cost of production, and increase in trend of coffee consumption
are expected to hamper the growth of market during the forecast period. Growth in demand from health-
conscious young population and introduction of new flavor & variety are anticipated to provide lucrative
opportunities for expansion the market.
The report segments the global tea market based on type, packaging, distribution channel, application, and
geography. By type, the market is divided into green tea, black tea, oolong tea, dark tea, and others. On the
30
basis of packaging, it is fragmented into plastic containers, loose tea (packets & pouches), paper boards,
aluminum tin, and tea bags. By distribution channel, it is categorized into supermarkets/hypermarkets,
specialty stores, convenience stores, online stores, and others. Applications covered in the study include
residential and commercial. Geographically, the market is analyzed across North America, Europe, Asia-
Pacific, and LAMEA.
The major strategies adopted by key players to expand their business include new product launches and
expansion in untapped regions.
Key Market Players
 Tata Global Beverages

 Unilever
 Associated British Foods Plc.
 TAETEA
 Nestlé
 Barry's Tea
 Apeejay Surrendra Group
 Bettys & Taylors Group Ltd.
 McLeod Russel
 ITO EN Inc.
31
1.2. KEY BENEFITS

 This report provides an extensive analysis of the current trends and emerging estimations & dynamics in the
global tea market from 2016 to 2023, in terms of value and volume.
 Detailed analysis of the market by type helps understand the different types of tea products that are currently
in use, and the variants that are expected to gain prominence in the future.
 Porter’s Five Forces analysis highlights the potency of buyers and suppliers to offer a competitive advantage to
stakeholders to make profit-oriented business decisions and help strengthen their supplier & buyer network.
 Extensive analysis of the market is conducted by following key product positioning and monitoring the top
competitors within the market framework.
 Market share for all segments with respect to each geography is detailed in the report, which helps understand
the trends in the industry.
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1.3. KEY MARKET SEGMENTS

 By Type  Mexico
o Europe
o Green Tea
 UK
o Black Tea
 Germany
o Oolong Tea
 France
o Herbal/Fruit Tea
 Italy
o Others (White Tea, Dark Tea, and Yellow Tea)
 Spain
 By Packaging
 Russia
o Plastic Containers
 Rest of the Europe
o Loose Tea (Packets & Pouches)
o Asia-Pacific
o Paper Boards
 China
o Aluminum Tin
 India
o Tea Bags
 Japan
 By Distribution Channel  Korea
 Australia
o Supermarkets/Hypermarkets
 Pakistan
o Specialty Stores
 Rest of the Asia-Pacific
o Convenience Stores
o LAMEA
o Online Stores
 Brazil
o Others
 South Africa
 By Geography  Turkey
 KSA
o North America
 Egypt
 U.S.
 Rest of the LAMEA
 Canada
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1.4. RESEARCH METHODOLOGY

With collective industry experience of about 100 years of its analysts and experts, Allied Market Research (AMR)
encompasses most infallible research methodology for its market intelligence and industry analysis. We not only
engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market
estimates and forecasts. Our approach helps in building greater market consensus view for size, shape, and industry
trends within each industry segment. We carefully factor in industry trends and real developments for identifying key
growth factors and future course of the market. Our research proceeds are the resultant of high-quality data, expert
views & analysis, and high-value independent opinions. Our research process is designed to deliver balanced view of
the world markets and allow stakeholders to make informed decisions to attain their highest growth objectives.
We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include
interviews with industry participants, reliable statistics, and regional intelligence. Our in-house industry experts play
instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment.
These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and
advice. With AMR’s calibrated research process and 360-degree data evaluation methodology, our clients are assured
of receiving:
 Consistent, valuable, robust, and actionable data & analysis that can easily be referenced for strategic business
planning
 Technologically sophisticated and reliable insights through well-audited and veracious research methodology
 Sovereign research proceeds that present a tangible depiction of marketplace
With a strong methodology, we are, therefore, confident that our research and analysis are most reliable and guarantees
sound business planning.
For this research report, we conducted about over 18 hours of interviews and discussion with wide range of
stakeholders, including upstream and downstream participants. Primary research typically is bulk of our research
efforts; however, coherently supported by extensive secondary research. We reviewed over 7,850 product literatures,
industry releases, annual reports, and other such documents of key industry participants for better market
understanding and competitive intelligence. Additionally, authentic industry journals, publications of trade
associations.
1.4.1. Primary research

Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional
networks, and face-to-face interactions. We are also in professional corporate relations with various companies that
allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions,
fulfilling following functions:
 Validates and improves the data quality and strengthens research proceeds
 Further develops analyst team’s market understanding and expertise
 Supplies authentic information about market size, share, growth, and forecasts
2
Our primary research interview and discussion panels are typically composed of most experienced industry members.
These participants include; however, not limited to:
 Chief executives and VPs of leading companies in the Tea industry
 Product and sales managers or country heads; channel partners and top level distributors; banking,
investments, valuation, and technical experts
 Key opinion leaders (KOLs)
1.4.2. Secondary research

We refer a broad array of industry sources for our secondary, which typically include; however, not limited to:
 Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations
for competitive scenario and shape of the industry
 Scientific and technical writings for product information and related preemptions
 Regional government and statistical databases for macro analysis
 Authentic news articles, web-casts, and other related releases for market evaluation
 Internal and external proprietary databases, key market indicators, and relevant press releases for market
estimates and forecast
1.4.3. Analyst tools and models

AMR has developed set of analyst tools and data models to supplement and expedite the analysis process.
Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and
analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators
into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing
in the market to accurately forecast the course of the market.
3
CHAPTER 2 EXECUTIVE SUMMARY

2016 2023 CAGR (2017-2023)
Global Tea Market
$XXX Million $XXX Million X.XX%
Tata Global Associated British

Key Players
Unilever TAETEA Nestlé
Beverages Foods Plc.
Apeejay Surrendra Bettys & Taylors

Barry's Tea McLeod Russel ITO EN Inc.
Group Group Ltd.
Segments Sub-segments Revenue - 2016 Forecast - 2023 CAGR (2017-2023)
Green Tea $XXX Million $XXX Million X.XX%

Black Tea $XXX Million $XXX Million X.XX%
Type Oolong Tea $XXX Million $XXX Million X.XX%
Fruit/Herbal Tea $XXX Million $XXX Million X.XX%
Others $XXX Million $XXX Million X.XX%
Plastic Containers $XXX Million $XXX Million X.XX%
Loose Tea $XXX Million $XXX Million X.XX%
Packaging Paper Boards $XXX Million $XXX Million X.XX%
Aluminum Tin $XXX Million $XXX Million X.XX%
Tea Bags $XXX Million $XXX Million X.XX%
Supermarkets/Hypermarkets $XXX Million $XXX Million X.XX%
Specialty Stores $XXX Million $XXX Million X.XX%
Distribution Channel Convenience Stores $XXX Million $XXX Million X.XX%
Online Stores $XXX Million $XXX Million X.XX%
Others $XXX Million $XXX Million X.XX%
Residential $XXX Million $XXX Million X.XX%
Application
Commercial $XXX Million $XXX Million X.XX%
Growth Rate High Medium Low Predominant Segment
Source: Press Releases, Company Publications and AMR Analysis
4

Geography Region/Country Revenue - 2016 Forecast - 2023 CAGR (2017-2023)
U.S. $XXX Million $XXX Million X.XX%

North America Mexico $XXX Million $XXX Million X.XX%
Canada $XXX Million $XXX Million X.XX%
UK $XXX Million $XXX Million X.XX%
Spain $XXX Million $XXX Million X.XX%
Germany $XXX Million $XXX Million X.XX%
Europe France $XXX Million $XXX Million X.XX%
Italy $XXX Million $XXX Million X.XX%
Russia $XXX Million $XXX Million X.XX%
Rest of Europe $XXX Million $XXX Million X.XX%
China $XXX Million $XXX Million X.XX%
India $XXX Million $XXX Million X.XX%
Japan $XXX Million $XXX Million X.XX%
Asia-Pacific Korea $XXX Million $XXX Million X.XX%
Australia $XXX Million $XXX Million X.XX%
Pakistan $XXX Million $XXX Million X.XX%
Rest of APAC $XXX Million $XXX Million X.XX%
Brazil $XXX Million $XXX Million X.XX%
Turkey $XXX Million $XXX Million X.XX%
South Africa $XXX Million $XXX Million X.XX%
LAMEA
KSA $XXX Million $XXX Million X.XX%
Egypt $XXX Million $XXX Million X.XX%
Rest of LAMEA $XXX Million $XXX Million X.XX%
Growth Rate High Medium Low Predominant Segment
5
CHAPTER 3 MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE

FIGURE 3. SEGMENTATION OF GLOBAL TEA MARKET
GLOBAL TEA
BY TYPE MARKET SEGMENTS BY GEOGRAPHY
 Green Tea  North America
 Black Tea  Europe
 Oolong Tea  Asia-Pacific
 Fruit/Herbal Tea  LAMEA
 Others
BY PACKAGING BY DISTRIBUTION CHANNEL
 Plastic Containers  Supermarkets/Hypermarkets
 Loose Tea (Packets)  Specialty Stores
 Tea Bags BY APPLICATION  Convenience Stores
 Aluminum Tins  Residential  Online Stores

 Commercial  Others
6
3.2. KEY FINDINGS

3.2.1. Top Investment Pockets
FIGURE 4. TOP INVESTMENT POCKETS, BY TYPE, 2016-2022
High
Green Tea
Market Growth
Green tea is the most

lucrative segment of
the global tea market
due to several health
benefits offered by it
such as assisting
weight loss, boosting
Low
immune system, and

more
Low Market Attractiveness High
7
3.2.2. Top Winning Strategies

The key players in the global tea market adopted different business strategies such as agreements, acquisitions, joint
ventures, collaborations, product launch & approval, partnership, and expansion to withstand the intense competition
in the global competitive market. The data pertaining to market players and their strategic moves are gathered through
press releases of respective companies, various blogs available on the website, and primary calls made to the experts
in the industry.
FIGURE 5. TOP WINNING STRATEGIES, 2013-2017 (%)
Partnership Expansion
Research & Development Product Development & Launch
Agreement Acquisition
8
The above pie chart represents the percentage split of the strategies adopted by the top companies operating in the
global market. Product launch & approval and expansion are the leading strategies adopted by market players to
enhance their product portfolio as well as to expand their geographic reach.
FIGURE 6. TOP WINNING STRATEGIES, BY KEY COMPANY (2013-2017)

Number of Strategic Action/Events
5 5
4 4
2 2 2 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1
Agreement
Agreement
Acquisition
Expansion
Partnership
Partnership
Expansion
Partnership
Partnership
Expansion
Partnership
Expansion
Partnership
Expansion
Partnership
Partnership
Expansion
Research & Development

Product Development & Launch

XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX
Company Name
9
3.3. PORTER’S FIVE FORCES ANALYSIS

3.3.1. Bargaining Power of Suppliers
FIGURE 7. BARGAINING POWER OF SUPPLIERS
Source: Primary Research, Government Publications, Company Releases, and AMR Analysis
10
3.3.2. Bargaining Power of Buyers

FIGURE 8. BARGAINING POWER OF BUYERS
11
3.3.3. Threat of New Entrants

FIGURE 9. THREAT OF NEW ENTRANTS
12
3.3.4. Threat of Substitutes

FIGURE 10. THREAT OF SUBSTITUTES
13
3.3.5. Intensity of Competitive Rivalry

FIGURE 11. INTENSITY OF COMPETITIVE RIVALRY
14
3.4. MARKET DYNAMICS

FIGURE 12. DRIVERS AND RESTRAINTS: GLOBAL TEAES MARKET
DRIVERS
MARKET DYNAMICS
 Health benefits associated
with tea
 Increasing awareness among  Volatility in raw material prices
people for losing weight  Growing coffee consumption
 Expanding retail market
RESTRAINTS
15
CHAPTER 4 TEA MARKET, BY TYPE

FIGURE 13. GLOBAL TEA MARKET SHARE: BY TYPE
XX% XX% XX% XX% XX%

Green Tea Black Tea Oolong Tea Fruit/Herbal Tea Others
16
4.1. OVERVIEW
TABLE 1. GLOBAL TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
CAGR% (2017-
Type 2016 2015 2016 2017 2018 2019 2020 2021 2023 2023)
Green Tea XX XX XX XX XX XX XX XX XX XX
Black Tea XX XX XX XX XX XX XX XX XX XX
Oolong Tea XX XX XX XX XX XX XX XX XX XX
Fruit/Herbal Tea XX XX XX XX XX XX XX XX XX XX
Others XX XX XX XX XX XX XX XX XX XX
Total XX XX XX XX XX XX XX XX XX XX
TABLE 2. GLOBAL TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)

CAGR% (2017-
Type 2016 2015 2016 2017 2018 2019 2020 2021 2023 2023)
17
4.1.2. Green Tea
4.1.2.1. Key Market Trends, Growth Factors and Opportunities
4.1.2.2. Market Size and Forecast

The global demand for Green Tea was valued at $XXX millions in 2016 and is expected to grow at a CAGR of XX% to
reach $XXX million by 2023.
TABLE 3. GLOBAL GREEN TEA MARKET VOLUME BY GEOGRAPHY, 2016-2023,

(KILOTONS)
CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
North America XX XX XX XX XX XX XX XX XX
Europe XX XX XX XX XX XX XX XX XX
Asia-Pacific XX XX XX XX XX XX XX XX XX
LAMEA XX XX XX XX XX XX XX XX XX
Total XX XX XX XX XX XX XX XX XX
18
TABLE 4. GLOBAL GREEN TEA MARKET VALUE BY GEOGRAPHY, 2016-2023,

($MILLION)
CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
19
4.1.3. Black Tea

The global demand for black tea was valued at $XXX millions in 2016 and is expected to grow at a CAGR of XX% to reach
$XXX million by 2023.
TABLE 5. GLOBAL BLACK TEA MARKET VOLUME BY GEOGRAPHY, 2016-2023,

(KILOTONS)
CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
20
TABLE 6. GLOBAL BLACK TEA MARKET VALUE BY GEOGRAPHY, 2016-2023,

($MILLION)
CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
21
CHAPTER 5 TEA MARKET, BY PACKAGING

FIGURE 14. GLOBAL TEA MARKET SHARE: BY PACKAGING
XX% XX% XX% XX% XX%

Tea Bags
Plastic Containers Loose Tea Paper Boards Aluminum Tin
22
5.1. OVERVIEW
The global tea market was $XXX millions in 2016 and is expected to grow at a CAGR of XX% to reach $XXX million by
2023.
TABLE 13. GLOBAL TEA MARKET VOLUME BY PACKAGING, 2016-2023,

(KILOTONS)
CAGR%
Packaging 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
Plastic Containers XX XX XX XX XX XX XX XX XX
Loose Tea XX XX XX XX XX XX XX XX XX
Paper Boards XX XX XX XX XX XX XX XX XX
Aluminum Tin XX XX XX XX XX XX XX XX XX
Tea Bags XX XX XX XX XX XX XX XX XX
23
TABLE 14. GLOBAL TEA MARKET VALUE BY PACKAGING, 2016-2023, ($MILLION)

CAGR%
Packaging 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
24
5.1.2. Plastic Containers

The global tea market in plastic containers was $XXX million in 2016 and is expected to grow at a CAGR of XX% to reach
$XXX millions by 2023.
TABLE 15. GLOBAL TEA MARKET VOLUME IN PLASTIC CONTAINERS, BY GEOGRAPHY,

2016-2023, (KILOTONS)
CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
25
TABLE 16. GLOBAL TEA MARKET VALUE IN PLASTIC CONTAINERS, BY GEOGRAPHY,

2016-2023, ($MILLION)
CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
26
5.1.3. Loose Tea

The global loose tea market was $XXX million in 2016 and is expected to grow at a CAGR of XX% to reach $XXX millions
by 2023.
TABLE 17. GLOBAL LOOSE TEA MARKET VOLUME, BY GEOGRAPHY, 2016-2023,

(KILOTONS)
CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
27
TABLE 18. GLOBAL LOOSE TEA MARKET VALUE, BY GEOGRAPHY, 2016-2023,

($MILLION)
CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
28
CHAPTER 6 TEA MARKET, BY DISTRIBUTION

CHANNEL
FIGURE 15. GLOBAL TEA MARKET SHARE: BY DISTRIBUTION CHANNEL
XX% XX% XX% XX% XX%

Supermarkets/Hypermarkets Specialty Stores Convenience Stores Online Stores Others
29
6.1. OVERVIEW
2023.
TABLE 19. GLOBAL TEA MARKET VOLUME BY DISTRIBUTION CHANNEL, 2016-

2023, (KILOTONS)
CAGR%
2016 2017 2018 2019 2020 2021 2022 2023
Distribution Channel (2017–2023)
Supermarkets/Hypermarkets XX XX XX XX XX XX XX XX XX
Specialty Stores XX XX XX XX XX XX XX XX XX
Convenience Stores XX XX XX XX XX XX XX XX XX
Online Stores XX XX XX XX XX XX XX XX XX
Others XX XX XX XX XX XX XX XX XX
30
TABLE 20. GLOBAL TEA MARKET VALUE BY DISTRIBUTION CHANNEL, 2016-2023,

($MILLION)
CAGR%
2016 2017 2018 2019 2020 2021 2022 2023
31
6.1.2. Supermarkets/Hypermarkets

The global tea market via supermarkets/hypermarkets was $XXX million in 2016 and is expected to grow at a CAGR of
XX% to reach $XXX millions by 2023.
TABLE 21. GLOBAL TEA VOLUME VIA SUPERMARKETS/HYPERMARKETS, BY

GEOGRAPHY, 2016-2023, (KILOTONS)
CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
32
TABLE 22. GLOBAL TEA VALUE VIA SUPERMARKETS/HYPERMARKETS, BY

GEOGRAPHY, 2016-2023, ($MILLION)
CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
33
6.1.3. Specialty Stores

The global tea market through specialty stores was $XXX million in 2016 and is expected to grow at a CAGR of XX% to
reach $XXX millions by 2023.
TABLE 23. GLOBAL TEA VOLUME VIA SPECIALTY STORES, BY GEOGRAPHY, 2016-2023,
(KILOTONS)
CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
34
TABLE 24. GLOBAL TEA VALUE VIA SPECIALTY STORES, BY GEOGRAPHY, 2016-2023,
($MILLION)
CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
35
CHAPTER 7 TEA MARKET, BY APPLICATION

FIGURE 16. GLOBAL TEA MARKET SHARE: BY APPLICATION
Residential Commercial
XX% XX%
0% 50% 100% 0% 50% 100%
36
7.1. OVERVIEW
2023.
TABLE 25. GLOBAL TEA MARKET VOLUME BY APPLICATION, 2016-2023,

(KILOTONS)
CAGR%
Application 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
Residential XX XX XX XX XX XX XX XX XX
Commercial XX XX XX XX XX XX XX XX XX
TABLE 26. GLOBAL TEA MARKET VALUE BY APPLICATION, 2016-2023, ($MILLION)

CAGR%
Application 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
37
7.1.2. Residential

The global tea market in residential application was $XXX million in 2016 and is expected to grow at a CAGR of XX% to
reach $XXX millions by 2023.
TABLE 27. GLOBAL TEA MARKET VOLUME IN RESIDENTIAL APPLICATION, BY

CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
38
TABLE 28. GLOBAL TEA MARKET VALUE IN RESIDENTIAL APPLICATION, BY

CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
39
7.1.3. Commercial

The global tea market in commercial application was $XXX million in 2016 and is expected to grow at a CAGR of XX%
to reach $XXX millions by 2023.
TABLE 29. GLOBAL TEA MARKET VOLUME IN COMMERCIAL APPLICATION, BY

CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
40
TABLE 30. GLOBAL TEA MARKET VALUE IN COMMERCIAL APPLICATION, BY

CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
41
CHAPTER 8 TEA MARKET, BY GEOGRAPHY
FIGURE 17. GLOBAL TEA MARKET SHARE: BY GEOGRAPHY (2016)
42
8.1. OVERVIEW
8.1.1. Market size and forecast
TABLE 25. GLOBAL TEA MARKET VOLUME BY GEOGRAPHY, 2016-2023,
(KILOTONS)
CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
TABLE 26. GLOBAL TEA MARKET VALUE BY GEOGRAPHY, 2016-2023, ($MILLION)

CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
43
8.2. NORTH AMERICA
8.2.2. Market size and forecast

TABLE 27. NORTH AMERICA TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)
CAGR% (2017-
Type 2016 2015 2016 2017 2018 2019 2020 2021 2023 2023)
44
TABLE 28. NORTH AMERICA TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)
CAGR% (2017-
Type 2016 2015 2016 2017 2018 2019 2020 2021 2023 2023)
TABLE 29. NORTH AMERICA TEA MARKET VOLUME BY PACKAGING, 2016-2023

(KILOTONS)
CAGR%
Packaging 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
45
TABLE 30. NORTH AMERICA TEA MARKET VALUE BY PACKAGING, 2016-2023

($MILLION)
CAGR%
Packaging 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
TABLE 31. NORTH AMERICA TEA MARKET VOLUME BY DISTRIBUTION CHANNEL, 2016-
2023, (KILOTONS)
CAGR%
2016 2017 2018 2019 2020 2021 2022 2023
46
TABLE 32. NORTH AMERICA TEA MARKET VALUE BY DISTRIBUTION CHANNEL, 2016-
2023, ($MILLION)
CAGR%
2016 2017 2018 2019 2020 2021 2022 2023
TABLE 33. NORTH AMERICA TEA MARKET VOLUME BY APPLICATION, 2016-2023,

(KILOTONS)
CAGR%
Application 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
47
TABLE 34. NORTH AMERICA TEA MARKET VALUE BY APPLICATION, 2016-2023,

($MILLION)
CAGR%
Application 2016 2017 2018 2019 2020 2021 2022 2023
(2017–2023)
TABLE 35. NORTH AMERICA TEA MARKET VOLUME BY COUNTRY, 2016-2023,

(KILOTONS)
CAGR%
2016 2017 2018 2019 2020 2021 2022 2023
Country (2017–2023)
U.S. XX XX XX XX XX XX XX XX XX
Canada XX XX XX XX XX XX XX XX XX
Mexico XX XX XX XX XX XX XX XX XX
48
TABLE 36. NORTH AMERICA TEA MARKET VALUE BY COUNTRY, 2016-2023,

($MILLION)
CAGR%
2016 2017 2018 2019 2020 2021 2022 2023
Country (2017–2023)
U.S. XX XX XX XX XX XX XX XX XX
Canada XX XX XX XX XX XX XX XX XX
Mexico XX XX XX XX XX XX XX XX XX
49
8.2.3. U.S.
The U.S. tea market was valued at $XXX million in 2016, and is expected to grow with a CAGR of XX% during the forecast
period to reach a value of $XXX million in 2023.
FIGURE 18. U.S. TEA MARKET, 2016–2023 (KILOTONS, $MILLION)

CAGR % (2017-2023)
Volume (Kilotons): XX%
Revenue ($Million): XX%
Volume (Kilotons)
Value ($Million)
2014 2015 2016 2017 2018 2019 2020 2021 2022
Year
Volume (Kilotons) Value ($Million)
50
TABLE 37. U.S. TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)

CAGR% (2017-
Type 2016 2015 2016 2017 2018 2019 2020 2021 2023 2023)
TABLE 38. U.S. TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)

CAGR% (2017-
Type 2016 2015 2016 2017 2018 2019 2020 2021 2023 2023)
51
8.2.4. Canada
The Canada tea market was valued at $XXX million in 2016, and is expected to grow with a CAGR of XX% during the
forecast period to reach a value of $XXX million in 2023.
FIGURE 19. CANADA TEA MARKET, 2016–2023 (KILOTONS, $MILLION)

CAGR % (2017-2023)
Volume (Kilotons)
Value ($Million)
2014 2015 2016 2017 2018 2019 2020 2021 2022
Year
52
TABLE 39. CANADA TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)

CAGR% (2017-
Type 2016 2015 2016 2017 2018 2019 2020 2021 2023 2023)
TABLE 40. CANADA TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)

CAGR% (2017-
Type 2016 2015 2016 2017 2018 2019 2020 2021 2023 2023)
53
8.2.5. Mexico
The Mexican tea market was valued at $XXX million in 2016, and is expected to grow with a CAGR of XX% during the
forecast period to reach a value of $XXX million in 2023.
FIGURE 20. MEXICO TEA MARKET, 2016–2023 (KILOTONS, $MILLION)

CAGR % (2017-2023)
Volume (Kilotons)
Value ($Million)
2014 2015 2016 2017 2018 2019 2020 2021 2022
Year
54
TABLE 41. MEXICO TEA MARKET VOLUME BY TYPE, 2016-2023 (KILOTONS)

CAGR% (2017-
Type 2016 2015 2016 2017 2018 2019 2020 2021 2023 2023)
TABLE 42. MEXICO TEA MARKET VALUE BY TYPE, 2016-2023 ($MILLION)

CAGR% (2017-
Type 2016 2015 2016 2017 2018 2019 2020 2021 2023 2023)
55
CHAPTER 9 COMPANY PROFILES
9.1. TATA GLOBAL BEVERAGES
TABLE 43. TATA GLOBAL BEVERAGES: COMPANY SNAPSHOT

Snapshot Description
Year of Inception
Key Executive
Primary Business
Geographical Presence
Key Strategic Moves
Overall Financial Status

($Million)
Source: Company Website
9.1.2. Business Segments
56
TABLE 44. BUSINESS SEGMENT

Segment Description
Segment 1
Segment 2
Segment 3
Source: Company Website

FIGURE 21. TATA: REVENUE, 2014–2016 ($MILLION)
Revenue ($Million)
2015 2014 2013

Year
Source: Company Website and AMR Analysis
FIGURE 22. TATA: REVENUE BY BUSINESS SEGMENT, 2016 (%)
57
XX%
XX%
XX% XX%
XX XX XX XX
58
FIGURE 23. TATA: REVENUE BY GEOGRAPHY, 2016 (%)
XX%
XX%
XX% XX%
North America EMEA Asia-Pacific Rest of the world
59

TATA has adopted product launch and innovation as its key development strategy to improve its product portfolio and
strengthen its position in the global market.
Date Strategy Description

March 2016 Product Launch
Source: Company Press Releases
60
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part of this strategic business/market analysis service is for general publication or disclosure to third party.
AMR doesn’t make any warranty for the accuracy of the data as these are primarily based on interviews and therefore,
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Global Tea Market, 2017–2023

REPORT CODE – FO172296

PUBLISHED – MAY 2017

5933 NE Win Sivers Drive | #205 |

1.1. REPORT DESCRIPTION

1.2. KEY BENEFITS FOR STAKEHOLDERS

1.3. KEY MARKET SEGMENTS

1.4. RESEARCH METHODOLOGY

1.4.1. Secondary Research

1.4.2. Primary Research

1.4.3. Analyst Tool & Model

CHAPTER 2. EXECUTIVE SUMMARY

2.1. KEY FINDINGS OF THE STUDY

2.2. CXO PERSPECTIVES

CHAPTER 3. MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE

3.2. KEY FINDINGS

3.2.1. Top Investment Pockets

3.2.2. Top winning strategies

3.3. PORTER’S FIVE FORCES ANALYSIS

3.3.1. Bargaining Power of Suppliers

3.3.2. Bargaining Power of Buyers

3.3.3. Threat of Substitution

3.3.4. Threat of New Entrants

3.3.5. Competitive Rivalry

3.4. MARKET DYNAMICS

3.4.1.1. Health benefits associated with tea

3.4.1.2. Increasing awareness among people for losing weight

3.4.1.3. Expanding retail market

3.4.1.4. Impact analysis

3.4.2.1. Volatility in raw material prices

3.4.2.2. Growing coffee consumption

3.4.2.3. Impact analysis

3.4.3.1. Introduction of new flavors

3.4.3.2. Decreasing demand for carbonated drinks

3.4.3.3. Impact analysis

3.5. REGULATION ANALYSIS

CHAPTER 4. GLOBAL TEA MARKET, BY TYPE

4.1.1. Market Size and Forecast

4.2. GREEN TEA

4.2.1. Key Market Trends, Growth Factors and Opportunities

4.2.2. Market Size and Forecast

4.3. BLACK TEA

4.3.1. Key Market Trends, Growth Factors and Opportunities

4.3.2. Market Size and Forecast

4.4. OOLONG TEA

4.4.1. Key Market Trends, Growth Factors and Opportunities

4.4.2. Market Size and Forecast

4.5. FRUIT/HERBAL TEA

4.5.1. Key Market Trends, Growth Factors and Opportunities

4.5.2. Market Size and Forecast

4.6.1. Key Market Trends, Growth Factors and Opportunities

4.6.2. Market Size and Forecast

CHAPTER 5. GLOBAL TEA MARKET, BY PACKAGING

5.1.1. Market Size and Forecast

5.2. PLASTIC CONTAINERS

5.2.1. Key Market Trends, Growth Factors and Opportunities

5.2.2. Market Size and Forecast