Offline Marketing Strategies �Some Things You Might Want To Try

It�s been long since people last focused on offline marketing to market their
businesses online. With the recent success of Ebay.com and Answers.com in marketing
their online presence, online businessmen are once again turning to old school
marketing to expand their businesses, to extend their market reach, and to improve
brand awareness. But we are not going to settle with just that. With so much
competition these days, some improvisation is in order.

Good-Bad Publicity.
You've heard what they say, "even bad publicity could be good". It doesn�t
necessarily have to be entirely bad. Something bizarre or eye-catching that could
hold the people's attention for a few seconds or minutes is enough. Something that
could leave an impression on the public will go a long way in creating a buzz for
your online business. While you're at it, try not to do something that could damage
the reputation you are trying to build.

Turn People's Heads Around.

Do something that could turn heads around. Remember Richard Branson's world record
attempts and how he received worldwide media (and massive publicity!) by insane
stuff? We are not saying that you go for the same tactics. What we are suggesting
is that you don�t stick with cookie cutter offline marketing strategies and do
something incredible; something newsworthy. The media loves sensational events. You
will receive some good things for this along with a few bad publicities. But after
everything has been said, what remains will be brand name recall. Now you know
this, take stock.

Do Something Good.
When people help out, others will see. What you should try is to involve yourself
in a charity occasion, or better, to sponsor one. The media is always on the
lookout for such occasions. Your company is likely to gain recognition as a
consequence.

A Little Telemarketing Could Go A Long Way.

Someone will definitely hang up on you or, worse comes to worst, scream at you. But
what does that matter? Telemarketing has been and would always be an effective way
of expanding your market. Now it's time to pick up your phone, get your phone book
and find some leads.

Place Ads Strategically.

This could sound silly and may not be as good in reality as it is in theory. But
for all its worth, it really does work. The restroom is considered as one of the
most visited places anywhere. Take advantage of the flow of traffic in public
restrooms. When you place ads on washroom stalls or on the walls of the urinals,
chances are, you'll get some attention. Anyone doing his or her thing has nothing
else to do but to stare on the ads stickered to the wall right in front of them.
Why not give this ad placing strategy a try and see if it will generate traffic to
your online business' website.

Sponsor A Local Team.

The least expensive are the children's sports teams. If you can afford to sponsor
adult teams, then better. Team uniforms are something to be stared at. You could
print your brand on a team's kit and have a moving advertisement as a result.