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    Sample Survey Questionnaire

    Uploaded by

    Jo Malaluan
    The document is a survey conducted by Batangas State University about refillable marker pen usage. It contains respondents' demographic information, current refillable marker pen purchasing behaviors, and reactions to a potential new refillable marker pen product called the Yu-Ho Easy Refill Marker Pen. The majority of respondents were between 25-29 years old, earned between 13,000-22,999 PHP monthly, and buy non-permanent refillable marker pens weekly from bookstores, prioritizing quality over price. All respondents said they would be willing to purchase the new Yu-Ho pen, with most willing to spend 50-59 PHP.

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    Sample Survey Questionnaire

    Uploaded by

    Jo Malaluan
    17 views3 pages
    The document is a survey conducted by Batangas State University about refillable marker pen usage. It contains respondents' demographic information, current refillable marker pen purchasing behaviors, and reactions to a potential new refillable marker pen product called the Yu-Ho Easy Refill Marker Pen. The majority of respondents were between 25-29 years old, earned between 13,000-22,999 PHP monthly, and buy non-permanent refillable marker pens weekly from bookstores, prioritizing quality over price. All respondents said they would be willing to purchase the new Yu-Ho pen, with most willing to spend 50-59 PHP.

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    The document is a survey conducted by Batangas State University about refillable marker pen usage. It contains respondents' demographic information, current refillable marker pen purchasing behaviors, and reactions to a potential new refillable marker pen product called the Yu-Ho Easy Refill Marker Pen. The majority of respondents were between 25-29 years old, earned between 13,000-22,999 PHP monthly, and buy non-permanent refillable marker pens weekly from bookstores, prioritizing quality over price. All respondents said they would be willing to purchase the new Yu-Ho pen, with most willing to spend 50-59 PHP.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    17 views3 pages

    Sample Survey Questionnaire

    Uploaded by

    Jo Malaluan
    The document is a survey conducted by Batangas State University about refillable marker pen usage. It contains respondents' demographic information, current refillable marker pen purchasing behaviors, and reactions to a potential new refillable marker pen product called the Yu-Ho Easy Refill Marker Pen. The majority of respondents were between 25-29 years old, earned between 13,000-22,999 PHP monthly, and buy non-permanent refillable marker pens weekly from bookstores, prioritizing quality over price. All respondents said they would be willing to purchase the new Yu-Ho pen, with most willing to spend 50-59 PHP.

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    © All Rights Reserved
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    of 3

    BATANGAS STATE UNIVERSITY

    College of Accountancy, Business Economics and


    International Hospitality Management
    Gov. Pablo Borbon Main Campus I, Bats. City, Philippines 4200
    www.batstate-u.com.ph Telefax: (043) 300-2202 local 226

    I. Respondent’s Profile
    Age:

    CATEGORY FREQUENCY PERCENTAGE %


    20-24 83 21.86%
    25-29 142 35.93%
    30-34 71 18.34%
    35-39 44 11.06%
    40-44 42 10.80%
    45-49 8 2.01%
    50-54 0 0%
    55-59 0 0%
    TOTAL 390 100%

    How much is your monthly income?

    CATEGORY FREQUENCY PERCENTAGE%


    Php 13,000.00- Php 22,999.99 219 56.28%
    Php 23,000.00-Php 32,999.99 139 35.43%
    Php 33,000.00-Php 42,999.99 30 7.79%
    Php 43,000.00 and above 2 0.50%
    TOTAL 390 100%

    II. Related Product Information

    1. Do you buy refillable marker pen?

    CATEGORY FREQUENCY PERCENTAGE %


    YES 344 88.21 %
    NO 46 13.37 %
    TOTAL 390 100 %

    2. What kind of refillable marker pen do you usually use?

    CATEGORY FREQUENCY PERCENTAGE %


    PERMANENT 85 24.71 %
    NON-PERMANENT 253 73.55 %
    OTHERS 6 1.74 %
    TOTAL 344 100 %
    3. How often do you use a refillable marker pen?

    CATEGORY FREQUENCY PERCENTAGE %


    WEEKLY 80 23.26 %
    MONTHLY 258 75 %
    OTHERS 6 1.74 %
    TOTAL 344 100 %

    4. How many refillable marker pens do you buy in single purchase?

    CATEGORY FREQUENCY PERCENTAGE %


    1 PIECE 188 54.65 %
    2 PIECES 107 31.10 %
    3 PIECES 30 8.72 %
    4 PIECES 12 3.49 %
    5 PIECES 7 2.03 %
    OTHERS 0 0%
    TOTAL 344 100 %

    5. How much do you spend in buying a refillable marker pen?

    CATEGORY FREQUENCY PERCENTAGE %


    P30.00 – P39.99 62 18.02 %
    P40.00 – P49.99 103 29.94 %
    P50.00 – P59.99 107 31.10 %
    P60.00 – P69.99 52 15.12 %
    P70.00 AND ABOVE 20 5.81 %
    TOTAL 344 100 %

    6. Where do you usually buy this refillable marker pen?

    CATEGORY FREQUENCY PERCENTAGE %


    DEPARTMENT STORE 54 15.70 %
    RETAIL STORE 72 20.93%
    PUBLIC MARKET 68 19.77 %
    BOOKSTORE 150 43.60 %
    TOTAL 344 100 %
    7. What factor do you consider most in buying chopping board? Kindly rank from 1 to 7 (1
    as the highest)

    CATEGORY FREQUENCY PERCENTAGE %


    PRICE 70 20.35 %
    QUALITY 216 62.79 %
    BRAND 13 3.78 %
    QUANTITY 16 4.65%
    PACKAGING 14 4.07%
    MATERIALS USED 7 2.03%
    SIZE 8 2.33 %
    TOTAL 344 100%

    III. Product Introduction

    8. Have you heard of/seen a Yu-Ho Refill Marker Pen?

    CATEGORY FREQUENCY PERCENTAGE %


    YES 0 0%
    NO 390 100 %
    TOTAL 390 100 %

    9. In case that Yu-Ho Easy Refill Marker Pen will be available on the market, are you
    willing to purchase it?

    CATEGORY FREQUENCY PERCENTAGE %


    YES 390 100 %
    NO 0 0%
    TOTAL 390 100 %

    10. How much are you willing to spend for our product?

    CATEGORY FREQUENCY PERCENTAGE


    P50.00 – P59.99 298 76.41 %
    P60.00 – P69.99 82 21.03 %
    P70.00 – P79.99 10 2.56 %
    P80.00 AND ABOVE 0 0%
    TOTAL 390 100 %

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