Social Media Marketing: Open an Account

To start using social media for marketing you will need to open an account for any of the platforms you
choose. Facebook is optimized for the web, but also has a mobile app. The other platforms are optimized
for mobile, but also have websites. To sign up on the web, follow the instructions listed below.

Mobile apps are available for these (and most) social media platforms at the Apple App Store, Google Play,
and other vendors’ app stores. Simply download the app and enter the requested details to set up your
account and begin. We’ve listed four major platforms to get you started.

Facebook
1. Go to www.facebook.com (or download the mobile app on your phone).
2. In the sign up form, enter the requested details. If the form does not automatically
appear, click “Sign Up.”
3. After entering your information, click “Sign Up.”
4. Confirm your email or phone number as directed.

Twitter
1. Go to http://twitter.com (or download the mobile app on your phone).
2. Click “Sign up.”
3. Enter the requested details.
4. Click “Sign up.”

Pinterest
1. Pinterest offers personal accounts and business accounts; for a business account, go
to www.pinterest.com/business/create/ (or download the mobile app).
2. Enter the requested details and select the business type.
3. Click “Create account.”
OR
4. For a personal account, go to www.pinterest.com (or download the mobile app).
5. Enter your email and a password and click “Continue.” OR if you have a Facebook
account, you can choose “Continue with Facebook.”

Instagram*
1. Go to www.instagram.com or download the mobile app on your phone.
2. Enter the requested details.
3. Click “Sign up” OR if you have a Facebook account, you can choose to “Log in with
Facebook.”
* Instagram is designed to work best as a mobile app.

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