APARNA SINGH 19021141023.

SWOT Analysis-
Strengths-It has a strong global image
The quality taste and standardization is at par with other coffee present in the market.
In Starbucks, the employees are treated like family and called partners.

Weaknesses
The coffee in Starbucks is considerably high priced as compared to other coffee.

Opportunities-
Starbucks has coffee operations in the US only it can extend its operations in countries like
India, China .
It can diversify its product range apart from coffees to improve overall revenues.

Threats-
Many other coffee baristas offer coffee products at a reasonable price and a lower rate
Fierce competition with the existing competitors like CCD BARISTAS etc in the market

Recommendations-
● Starbucks should improve its product line and introduce new products in its outlet to
increase product diversification.
● Introduce effective marketing strategies and campaigns and branding strategies.
● Can reduce prices of some of the extravagant products to attract more customers

Marketing MIX-
Product-the product of Starbucks is of high quality and premium priced.

Price-Starbucks sells its coffee at a premium price or at least 25%higher than value brands.

Promotion-Starbucks promotes its business by using a large variety of social media like tv spots
and advertisements.starbucks does not invest much in its product promotion still it makes a
huge impact.
Place-
Starbuck's efforts to create a space where people can come, hang out and relax.starbucks tries
to create an atmosphere where people feel home and enjoy a sip of coffee with their loved
ones.