Siddharth

Andani
Content, Digital & Thought Leadership Marketer
HCL Technologies

CONTACT
+917874327269
siddharthandani92@gmail.com
Noida Sector 137, 201305
PROFILE
• A dynamic professional offering 2+ years of experience in 360-degree
marketing functions, sales and insurance counselling.
• Proficient in digital, social media and Thought leadership marketing with
hands on experience of running paid campaigns, SEO incorporation and
Account based marketing.
• Resourceful in liaising with multiple business stakeholders in generating
web leads, pipeline and revenue through paid campaigns.

EDUCATION WORK EXPERIENCE

Masters Degree HCL Technologies, Jun’18- Present

MBA, MARKETING Content Marketer & Category Manager- Engineering and R&D Services
International Management Institute Part of Corporate Marketing team as a Content, digital & social media strategist
New Delhi for Engineering and R&D Services division at HCL Technologies.
2016-2018 • Sole point of contact for ERS Sales and Account Management teams to
drive impact through marketing and branding activities.
Bachelors Degree • Responsible for high impact content co-creation.
Mechanical Engineering • Increasing margins by impacting pipeline & revenue through lead-gen.
Gujarat University • Optimization and promotion of HCL Tech ERS Webpages applying best
2011-2015 techniques to achieve top Alexa and search rankings.
• Analysis and reporting of social media traffic, user behavior with
respect to ERS products, solutions, and services, deal influence
campaigns performance based on campaign objective.
• Ensuring an overall 10% increase in booking impact through marketing
activities year on year.
Technical Skills
Program Manager- Straight Talk by HCL Technologies
• Account Based Marketing Part of the Thought Leadership marketing team helping build better relationships
with existing HCL Customers and also bringing in new accounts.
• E-mail Marketing Eloqua & Octane • Associate Editor for the flagship CIO Straight Talk yearly Magazine
Issue.
• Successfully launched CIO Straight Talk Issue 11 Magazine featuring
• Social Media (Paid and Organic)
prominent CxOs from organizations like United Nations, BBC,
Allscripts, NCR Corporation at the as a part of HCL’s overall marketing
• Google Search Marketing
activities at World Economic Forum’19.
• Generated $ 1.2 Billion of funnel influence with 80Mn+ Booking
• Google Display Marketing influence through CIO Straight Talk program.
• Data Analysis and reporting of overall Straight Talk performance
• Google Analytics including high impact engagements, funnel influence, IT decision
makers touched etc.
• MS Office • Successfully launched email marketing brand campaigns & weekly
newsletters through Eloqua and Octane with 30% open rate and CTR
of 8%.
• Adobe Photoshop
• Hands on experience in launching digital campaigns on Twitter,
LinkedIn, Facebook & Instagram for promotions during major events
• LinkedIn Paid Campaigns like World Economic Forum, Adobe Summit, Mobile world congress etc.

• Web Lead-gen
 Siddharth Andani
C o n t e n t , D i g i t a l & T h o u g h t L e a d e r s h i p M a r k e t e r , H C L T e c h n o l o g i e s

SKILLS WORK EXPERIENCE CONTINUED

• Program Management Program Manager- Straight Talk by HCL Technologies

• Program owner for Tweet-chats, a social media event for engaging
multiple CxOs in order to create brand resonance and social footprint
• Brand Management
for Straight Talk & HCL Technologies.

• Internal Reporting
Zydus Wellness Ltd.
Management Intern, Apr-June’17
• Brand Management Part of the new product development team under the brand “Everyuth” for an
overall marketing research and product launch strategy.
• Content & TL Marketing • To design a Go-to market strategy for a new product to be launched
soon under the brand Everyuth.
• Digital Marketing • Provide recommendations on packaging, distribution and future sales
projections for the same
• Social Media Marketing • Analysis of Existing Competitors in the aloe-vera gel segment
• Analysis based on consumer behavior for aloe-vera gel usage factoring
in seasons, usage and buying power.
• Created open ended questionnaires for an exploratory research
pertaining to aloe-vera gel usage and Everyuth’s brand positioning.
Awards &
Certifications PnB Metlife
Insurance Manager, May’15-May’16
Responsible for generating business through existing and new leads from
• ITSMA certified Account demand generation portal.
based Marketer • Generated premium revenue of INR 60,00,000 for FY’16, sold
customized products to suit customer’s specifications after analyzing
• Won the Sales Hero Award financial needs of the clients which includes retirement and health.
for being a “Top Collaborator” • Guided and mentored clients with their cash flow management,
for extraordinary investments and tax planning using insurance products.
performance during World • Organized and managed frequent client reviews to ensure customer
Economic Forum’19 at HCL satisfaction and retention.
Technologies.

• Campus winner at RPB

Blizzard 6.0, Corporate Interests and Extracurricular
competition during MBA for
creating an integrated Make a Difference, Ahmedabad, May’15- Jun’16
marketing and branding Part of Education Support team responsible for teaching underprivileged children
campaign for CEAT Tyres. under a mentor-mentee program.

• Second prize in Aditya Birla Student Council, International Management Institute, New Delhi, Jun’17-Jun18
Online Fashion National level Part of the Student Council, centralized governing body responsible for hosting
corporate competition for a big events and Fests like Tedx at IMI Delhi.
low-cost marketing solution.

• Stood third in Axis Bank

Pragatishala 2017, a National Personal Details
Level Digital Literacy
campaign. • Name: Siddharth Haresh Andani

• 2nd position in a Strategy • Address: C/1602 Supertech Ecociti, Sector 137 Noida, 201305
Case study competition
organized by a leading • Date of Birth: 11 Sept’1992
premier business school.
• Marital Status: Single
• Won at district level Karate
Championships twice. • Languages Known: English, Hindi, Gujarati

• Nationality: Indian
• 1st Position in multiple intra
and inter college football
tournaments.

George Harrison
Grey Enterprises