Table of contents

Executive summary.........................................................................................................................2
E-business in organization..............................................................................................................3
E-business Revenue Model..................................................................................................................5
E-business platform/infrastructure................................................................................................7
E-business strategy..........................................................................................................................8
E-business security........................................................................................................................11
Conclusion......................................................................................................................................12

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Executive summary

Online shopping permits shoppers to directly purchase products or services from a vender
over the Web employing a web browser. Customers discover a item by going to the site of the
retailer directly or by searching among other sellers employing a search engine, which shows
the same product's accessibility and pricing at other e-retailers. In this report we talked about
Backpackbang, which begun its journey back in 2014.This outline of Backpackbang’s online
retail store. Here we talked about a few major capacities of this site, about its database type
and how it works, how Backpackbang’s prepare works for their clients, point out a few
dangers and security issues of online retail stores, income models and how the E-business
works as an organization. At last, we show how vital the benefit of Backpackbang is for the
individuals of Bangladesh.
E-business in organization

Backpack is a service-based e-business site which gives their clients wide extend of things
from abroad and diminishes the interspaced in-between. Our goals include researching the
target market; understanding the revenue and business model, determining the website flow
and the integration of Backpack. Backpack also has many competitors, which we could
analyze by comparing them. We would like to find out why Backpack is so popular in the
present and among the customers and how far will it go in the future with is current
exponential growth. The mission statement of Backpack is "Anyone can get anything from
anywhere in the world." Their objective is to lawfully provide things from overseas that a
client has continuously needed but couldn't get since they aren’t locally accessible. They offer
assistance to form the things accessible to them from well-known websites such as Amazon,
Target, eBay and BestBuy.

The range of services that is mainly offered by Backpack is service to its customers.
Backpack works as a middleman between its clients and the other websites that they ask a
buy from.

E-Business is the change of key commerce handle through the utilize of web technologies. E-
Business demonstrate may be an outline of how a company will generate a profit recognizing
its center product or benefit esteem proposition, target clients completely different markets,
position within the competitive online commercial center or esteem chain and its projection
for income and costs.

Backpack’s center service is to supply the data of the specified item, buy it for them and
provide it securely to the clients. The company makes benefit from a commission received
for its services rendered.

When companies consider executing e-business they must be get it that there are a few
variables controlling the adaption of e-business. Adaption is the method during which an
venture gets to be competent of transecting electronically.
Strategic Risk:

 Making wrong decisions about e-business investment. Backpack might make some
unfavorable decisions in investments which might affect the company in the long run.

Practical risk:

 Poor customer experience. Customers may not receive the desire outcome from the
customer service team of Backpackbang.
 Possibility of hacking the systems. Systems are not always secure for Backpackbang.
 Breaking privacy and protection laws. Most online e-businesses have these laws.
 Problem with fulfillment of goods ordered online
 Spam email (email customer service). Not all customers may like Backpackbang
sending emails every so often to its members.

Barriers:

 Initial investment or setup cost. These may add up over the long run for the e-
business.
 Lack of resources and IT infrastructure. Fortunately, Backpackbang does not suffer
from these as it uses the latest IT.
 Lack of knowledge. Backpackbang has thorough knowledge about the market, but it
is always better to learn more for the future.
 Lack of security and protections. Backpackbang may be prone to cyber attacks.
 Lack of IT knowledge and skills. It is better to keep everything updated all the time.
E-business Revenue Model
Value Proposition:

Backpack functions as an extension between the customers and their desired items from
abroad. Although we live in advancing country, yet regardless we probably won't get many
trending items this issue can be solved by placing from backpackbang. Mainly they target the
items which might not be locally available for the customers and bring those in the span of 8-
16 days in our country.

Backpack just not only focuses on bringing the product itself but also, they add value by
giving a good customer support system they answer the questions of different customers and
clear their issues identified with the administration. Mainly they add value by contacting their
clients and helping them giving a various number of items to conveying the items at their
doorstep.

Revenue Model:

As revenue model, Backpack uses two types. Such As:

 web catalog revenue model

 commission based on the products that they bring from overseas.

In the first type, they have made ordering through their site simpler for the clients. First,
anybody can join with their mail ID and browse the site and order from the site. They offer
adaptable offers where the customers can take things to checkout in simple manner.
Backpack additionally offers various sorts of installment escape for their clients also.

In the second type, they charge 20% as a commission fee on the items they bring from their
clients. This commission charge encourages them to run their activities easily as they
referenced.

Online Marketplace Structure:

Backpack’s service encourages customers to do shopping from abroad, mostly the tech-based
things, collectible watch, toys, supplements, cosmetics things, and so on. They offer different
areas of products on their site and even take requests of things that may be available on their
webpage. They also offer referral discounts so the customer buys more.
 Characteristics of administration- Backpackbang attempts to look from the client's
viewpoint and attempts to serve them as their own preference. For instance, if a
customer wants modification in their products them backpack allows them to connect
to the seller and then Backpack brings that remarkable thing for the customer. This
makes a lot of influence on the customers to buy more from Backpack.
 Market Segmentation-They focus on their customers based on their web browsing
history and social media behaviors. They have made their attractive and even offer
various campaigns from time to time which gains the attention of lots of customers.
They primarily target clients with a higher salary base as they offer innovative based
things for the most part.
 Revenue producing strategy- Backpackbang generates revenue from its simple
checkout alternatives, various payment gateways, and customer reviews. They have
verified checkout alternatives where the things can be put away in the shopping cart
and can be taken to the checkout effectively significantly after numerous days. They
offer flexible installment alternatives beginning from electronic fund transfer to
credit/check card installments.
 Marketplace Structure-They act essentially as a delegate-based help site where they
lessen the gap between the client's ideal/required things and put and bring them for
them without any problem. They are based on the web so they don't have any physical
store, however, they do have get point from which clients can take their deliveries of
things
E-business platform/infrastructure
E-business strategy

E-business strategy can be used for any kind of business and commercial transaction. It isn't
as it were only for online commerce but fundamental for any organization trading online. In
some organization there are both online and offline retailer and a few have online retailer
that's completely online based. It decides long term and short term e-business, objectives. It
moreover incorporates cautious and effective planning. E-business strategy is connected with
diverse plans counting promoting, human resource management, organizational strategic
plans and information technology plans. E-business may be a part of business plans. E-
business methodology isn't a single disciplinary but too could be a multi-disciplinary and
interconnected with important offices incorporates participation among partners in an
organization.

Backpackbang is totally online based and its corporate strategies are:

 Increasing value in the online market

 Achieving targeted audience: They offer general products with a lot of variety to the
common people thus achieving their targeted audience at a much quicker pace.
 They earn revenue through online ads, commissions and cutting operating costs.
 Strong presence in the virtual world
 Maintains the main e-business objectives/goals.

E-channel structure:

Electronic channel structure may be a way of getting consumers through products and
services. There are certain e-channel structures

 Business to business
 Business to consumer
 Direct selling
 Multi-channel

BackpackBang is an online based business. There are no physical stores. The company is
completey online. The consumers browse, buy items and completes online transaction
through the website without ought to visit any physical store.
 SWOT analysis of Backpackbang:

Strength:

 Secure transaction
 Up to date transaction services
 Good customer support service
 Reliable and fast

Weakness:

 Products are not always available

 Not well known as other e-business sites
 Products are not always secure

Opportunities:

 Online payment available

 E-business booming in Bangladesh
 The number of internet users increasing in Bangladesh

Threats:

 Taxation
 Credit card fraud
 Slow internet speed
 Presence of dominating e-business( Daraz,Evaly)
 Security threats
Backpackbang possible response to this threats could be:

Security threats:

 The business ought to have a predetermined plan that tells how to respond to the
attack at the initial stage
 At that point create a plan and have a clear understanding of dangers that the business
is confronted with, securing basic resources to be sure where they are located
 If any event occurs the business should follow this step-
Step 1: Identify the incident
Step 2: Gather the data
Step 3: Commence recovery

Presence of dominating e-business: Gaining competitive advantage is essential for

backpackbang to operate in Bangladesh since its relatively unknown here.

 Know the customers

 Know the culture
 Know the competitors
 Differentiate the product service
 Reduce operating costs
 Use and promote local services
 Use personalized engagement strategies.
E-business security

IT security dangers: Huge business & government are continually assault by potential
aggressors thousand of time each hour. These aggressors are continuously searching for a
way to break through computer security defense for finding data. They regularly check that
device.

Some of the risks are:

 Phishing- It may be a very straightforward attack. Setting up fake Web sites or

sending mail messages to a huge number of individuals who might have an
account at the site. That looks like authentic businesses to ask clients for
individual information. Backpackbang may be prone to such strike as it has
dealings with numerous USA based websites.
 Data Security- Each business faces the issue of information security, and e-
business maximizes these challenges. Clients enter a impressive sum of
delicate data, extending from phone numbers to credit card numbers, on your
website. As the owner, you take obligation for securing that data with suitable
security measures, such as Secure Sockets Layer encryption or contracting
with third parties to supply secure transactions. Failures in information
security can lead both to fines and loss of confidence on the part of your
clients.
 VIRUSES- Virus is program that joins itself to another program and can cause
harm when the host program is started. There are different sort of viruses. A
few viruses spread exceptionally quickly through web. They can harm
anything which is related to business.
 Website Availability- If a business has everything in the correct order it can
run smoothly provided it is an offline business but in case of online business
even if everything is right a good domain and host is needed for the business
to function properly and reach the desired amount of customer reach.
 Encryption security- Encryption is the code used to make the website security
more strong so that private or sensitive data isn’t stolen. The severe causes for
encryption security to fail are generally Phishing and data security.
Conclusion
In conclusion, we do anticipate to discover a few constrains while conducting our research.
We might not discover all the data required for this report. An e-business like Backpackbang
continuously needs advancement in order to be more efficient and effective.