LinkedIn Stay

Creative Brief for EP & Co.

December 12, 2019
Elon University
WE ARE….

The Kendalls & Co.

Creative thinkers, dedicated workers, professional collaborators.
At The Kendalls & Co., we think outside of the box to get the job
done, striving to get our audiences and clients inspired with new
ideas.

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Agenda

1. Agency Introduction
2. Overview of Target Profile
3. Background Insights
4. Strategy
5. Media Channels/Promotional
tactics

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Todd Smith

College student in his early 20’s

seeking a job after college
◦ Ambitious but doesn’t know where to start
◦ Overwhelmed by the job search process
◦ Looking for direction and to form professional and
personal relationships

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Background Insights

◦ 40 million students and recent graduates

currently on Linkedin

◦ Common stressors found with this age group

Finding a job
Moving to an unfamiliar city away from family
and friends
Building personal and professional
relationships at the same time
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When searching for a job after
graduation, I place more emphasis on
_.

A. Location of the job, I will only look

within this area

A. The job itself, wherever it may be

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 When searching for a job after
graduation, I place more emphasis on _.

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LinkedIn Stay
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Stay

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What is Linkedin Stay?

● A social resource to connect young

professionals moving to new cities

● For both starting conversations with

potential roommates and fellow
professionals moving to the same
city

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How it works

1. Make a LinkedIn Premium account

2. Go to Globe “Stay” icon next to the “Home” icon
3. Fill out safety agreement and survey based on living
and lifestyle preferences

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Survey Question Examples

● What kind of a relationship do you want in a roommate?

● What are your projected work hours like?
● Do you cook or eat out more often?
● Do you prefer to cook and eat with other people or alone?
● What does a normal weekend look like for you?
● Do you smoke?
● Do you mind when guests stop by unannounced?
● Are you neat or sloppy?
● How would you describe your friends?
● Do you like to spend more time in your room or in common
living areas?

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How it works continued…
4. A list of matches will appear with percentage of compatibility
allowing you to connect those who you have matched with

86% 72% 70% 54%

Connect & Message Connect & Message Connect & Message Connect & Message

5. Interact within your neighborhood specific page finding people

with similar backgrounds and jobs

6. Find your new roommate, friend, and/or professional connection!

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Media Channels

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Instagram
● Posts on LinkedIn Place your screenshot here

Instagram page to bring

awareness to Stay

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Facebook
● Facebook ads
specifically tailored
to the age
demographic Place your screenshot here
● Competing with
existing networking
groups within
Facebook

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YouTube
Place your screenshot here
● Sponsored videos
with roommate
success stories
● Reaching out to
YouTube
influencers

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Promotional Strategies

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Paid Search Results

“Roomate”
“Flatmate”
“Moving”
“New City”
“Young professionals”
“Coworkers”
“Networking”

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LinkedIn Learning Videos

“Entertainment budget in a new city”

“How to find business resources in your new city”

“How to budget for next month’s rent”

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Sweepstakes

● Select random users

● Complete matching survey
● Sign up for LinkedIn Stay
● Win free LinkedIn premium for a year

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Thanks!
QUESTIONS?
management@kendallsco.com

302-889-3045

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