Priority Audit Slide Title Owner Task Type

High Hreflang - Errors Technical

Hreflang - Search
High Technical
Console
Internal Linking -
High Internal Linking - Technical
Blog
High ThinFurther
Content - Content/Technical
Medium Investigation
More Unique Technical
Thin Content -
Content
Medium Improving Technical
Noindex
Medium Content Targeting Technical
Structured
- ImprovementsData -
Medium Technical
ListItem
Structured Data -
Medium Technical
reviewCount
Structured Data -
Medium Technical
ratingValue
Structured Data -
Medium Technical
addressCountry
Structured Data -
Medium Technical
Local Business
Low Pagination Technical
Insecure Content
Medium Technical
-Insecure
On-PageContent
Linking
Medium - Migrate Insecure Technical
Medium Content
Client Errors Technical
Medium Redirects Technical
Sitemaps - Non-
Medium Technical
Indexable URLs
Orphan URLs -
Medium Sitemaps - Technical
Improve Internal
Medium Orphan URLs
Sitemaps - - Technical
Medium Noindex
Indexable
Sitemaps URLs
- Google Technical
Medium not
Searchin Sitemaps
Sitemaps Console
- Google Technical
Medium Errors
Search Console Technical
Legacy URLs -
Excluded
High Technical
Redirects
Legacy URLs -
High Technical
ClientURLs
Legacy Errors
- No
High Technical
Response
Medium Mobile Usability Technical
Page Speed
High Technical
Improvements
Medium Meta Titles Content/Technical
Medium Meta Descriptions Content/Technical
Images -
Medium Technical
Optimisation
Medium Images - Alt Text Content/Technical
Medium H1 Tags Content/Technical
 Issue Description

__% of pages on the site have a crawl depth of more than three,
meaning it takes a crawler more than three steps to reach these pages.
A number of pages on the site have been identified as thin.
A number of pages on the site have been identified as thin.

There are on-page links to internal HTTP pages.

There __ pages attempting to load resources from an insecure location.
__ internal URLs were seen to return a 4xx error in the crawl of the site
(primarily
A number404s).
of redirects are seen to be internally linked
throughout the site.
A number of non-indexable URLs were found in sitemaps.
A number of URLs in the sitemap are not linked-to on the site.
Some URLs in the sitemap are not linked-to on the site and do not
appear to be intended to be indexable (e.g. ____)
A number of indexable URLs are not in sitemaps.

A number of redirect chains were seen from old __ URLs to

current
A number__ URLs.
of legacy URLs returned 404 errors. Additionally a
number of redirects from legacy pages ended in 404 errors.
__ legacy URLs did not respond.

A large number of pages are flagged to be performing slowly, with a

number of recommendations
In the crawl suggested by a number of tools
of the site, we identified:

In the crawl of the site, we identified:

A number of images have been highlighted to be over 100 KB
__ (__%) images were missing alt text
In the crawl of the site, we identified:
 Solution

Site-wide internal linking needs to be improved for both crawlers and

user mainly to aid keyword targeting as well as page discovery. Blue
Add
Arraymore, relevant Further
can investigate contenttotofind
thin pages. If more content can
opportunities.
not
Whereberelevant
added, content
consider implementing
cannot the
be added to noindex
pages tag.adding a
consider
noindex tag.

Update links to point to the correct location without leveraging

redirects.migrating HTTP resources to HTTPs and updating links to
Consider
these
Updateresources.
any links that are pointing to 404 pages to point to the
right place,
Update or remove
internal links tothe link.
reference the final intended destination,
instead of leveraging redirects.
Sitemaps should be updated to contain only indexable URLs.
Where these pages are intended to be indexable, improve
internal
Where linking
pages thatso that
are notthey are accessible
intended organically.
to be indexable are in the sitemap,
add a noindex
Update tag to
sitemaps tothe page and
contain remove it from
all indexable URLsthe sitemap.
(we recommend
resolving any thin content issues before doing this).

Ensure that any redirects that are in place from the old versions
of pages redirect immediately to their intended location, instead
Ensure the legacy URLs redirect (using only 1 hop) to relevant
of utilising chains.
pages.
Where possible, ensure that deprecated subdomains redirect
(using only 1 hop) to relevant pages.
Review results for key sections of the site regularly. Current
recommended optimisation tactics include:
Improve all meta titles that have been flagged as issues. Ensure
all titles
Each areshould
page of an optimal length,
have a meta and are unique.
description in place.
Ensure all images that are in place on the site follow best
Ensure all meta descriptions are of an optimal length and not
practice, including
Add optimised ensuring
and relevant alt atext
optimal
to eachfile typethat
image is used, and that
is in place. Alt
images
text are
should compressed
accurately effectively.
describe what an image is, and should
Improve all H1 tags that have been flagged as issues. Where possible, not be-
over
each optimised.
page should have a H1 tag in place.
Ensure all H1 tags are of an optimal length and not duplicated.
 Search Performance Benefit Potential Uplift
users in different regions. Helps prevent duplication
issuesin
users between different
different regions.language versions
Helps prevent of the
duplication
issues between different language versions of the
as possible. IA can be used to define the most
important sections of a site. Allows for the best
Helps prevent Panda Algorithmic Penalty.
Helps prevent Panda Algorithmic Penalty.

Reduces redirects, preventing any unnecessary

pressure on servers,
Prevents mixed securityand ensures that Google
content.
can see Google
Ensures the intended URL
shows the as soon
Security as possible.
padlock.
Helps
Ensuresreduce number
Google any of errors
doesunnecessary seen
not show the pressure by Google.
"Blocked
Helps prevent on
Makes site more crawlable
servers, and ensures that Google can see the
are kept as clean as possible. (If a URL is contained
intended URL as soon as possible
within a sitemap,
Improves but is noindexed, it can cause
user experience.
Makes site more crawlable.
Reduces the risk of Google indexing unwanted pages.
Help ensure all indexable URLs are discoverable
by Google.

Ensure any benefit associated with older pages

can be 'migrated'
Ensure any benefitacross. Helpswith
associated maintain
older pages
previous
Ensure performance.
can be 'migrated'
any benefitacross. Helpswith
associated maintain
older pages
previous performance.
can be 'migrated' across. Helps maintain
previous performance.
suggests 53% of visits to mobile sites are abandoned
after 3 seconds.
relevance of a page (and therefore help it rank
for particular
While keywords). do
meta descriptions Theynotare also one
directly helpof
the first
ranking,
Helps things
ensure a user
they can
that sees
influence
pages ifacarrying
load user outasa
to click
as quickly
through to
possible. your
Any site than
larger from100KB
the search
may results.
negatively
useful for those with visual impairments.
affect load time.
Helps ensure the meaning and structure of pages is
properly understood.
Status Notes
Resource Link