K.

Nicole
L E A D E R S H I P S O L U T I O N S

BRANDING GUIDE BY CAYLIN MEIKRANTZ & EMMA MONTGOMERY

Brand Overview
BACKGROUND TARGET AUDIENCE
Kirsten N. Flowers is a leadership and life coach who Although Kirsten mainly works with female clients, she
created K. Nicole Leadership Solutions. As a coach, also specializes in aspiring leaders who are 10-15 years
Kirsten partners with individuals, teams and mid-major and are making pivotal changes in their
organizations to unlock their potential and design the careers.
future they always wanted. She is a trained
organizational psychologist with over 7 years of
leadership development, consulting, and organizational
effectiveness experience.
Logos
PRIMARY LOGO
This is the main logo that will be featured on all

K. Nicole
L E A D E R S H I P S O L U T I O N S
marketing collateral and utilized on the header of the
website. This includes an icon of a leaf and acorn
resembling the brand and its meaning. The primary
logo is only to be depicted in plum.

SECONDARY LOGO

K. Nicole
The secondary logo is a compact version of the primary
logo to be used on social media graphics, While
maintaining brand cohesiveness, this gives variety with
L E A D E R S H I P S O L U T I O N S
design elements. The secondary logo is only to be used
when the space does not allow for the use of the
primary logo. This logo is only to be depicted in plum.
Logo Mark

The logo mark will create a strong visual identity for the company. The
logo is the main identification of the brand, but the logo mark can be
used for marketing collateral or used on a small space. The purple
mark will always be used with the logo and the white and navy can be
used seperately.
 Typography
PRIMARY HEADING:
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
MOONTIME
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

PRIMARY BODY: Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
MONTSERRAT LIGHT Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

SECONDARY HEADING: Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
MONTSERRAT
SEMI-BOLD Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Color Scheme

LIGHT GREY BLUE GREY DENIM DUSTY LILAC PLUM WARM NAVY
#F4F4FA #756F82 #6A80A8 #CEC5CF #6C4D70 #39324B

The three logo forms will only appear in plum, warm navy and light
grey (as outlined on the logo pages). Dusty lilac, light grey and blue
grey will act as the palette's neutrals in marketing materials. Denim is
to be used sparingly for contrast. When possible, printed material will
use light grey as a background color. Text may be black.