TOWS MATRIX: CALYX AND COROLLA (C&C) CASE STUDY- GROUP 10

▪ A TOWS analysis is a variant of a SWOT analysis and is an acronym for Threats,

Opportunities, Weaknesses and Strengths.
▪ The main purpose of a TOWS Analysis is to: Reduce threats, Take advantage of
opportunities, Exploit strengths, Remove weaknesses.

EXTERNAL OPPORTUNITIES (O) THREATS (T)

1. Large untapped market. 1.Powerful competitors like FTD,

Supermarket , 800-flower etc.
2. Make products more
aaccessible by opening 2.Seasonality in demand
physical store Rising postal rates
INTERNAL
3. Deliveries on Sundays &
holidays
STRENGTH S-O STRATEGY S-T STRATEGY
(S)
1.The C & C should open the 1.Even with the competition, C&C can still
1.Efficient supply chain physical store to increase its reach grow by providing better quality & services
out, so to increase market share. to it’s existing customers.
2.Comparative prices +
still high margin on 2.The C & C should also provided 2.The low seasonal sales can be tackled by
sales delivery on holidays and festivals. arranging better management & advertising
team.
3.Talented & 3.With a good management team, the
experienced firm can focus on dealing in premium
management team products so as to increase the
customer base using the untapped
4.Strong relationship market.
with growers
4.Since there is a loyal customer base
5.Loyal customer base & also huge market available, C&C
can add brand line extensions like
dealing in gifting items .

WEAKNESS (W) W-O STRATEGY W-T STRATEGY

1.Single logistics 1.C&C can expand it’s market share
partner by increasing the number of growers
& penetrating to new areas.
2. Not enough growers
2. With increasing the number of
logistics partners, it can ensure more
deliveries & also deliveries on
weekends & holidays.
1.With low seasonal sales, the growers can
provide better product quality, thus making
the customer base stronger.
2.With so close competition C&C can
increase the logistics partnership with
others too.