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Business Plan: Guide To Writing A
Business Plan: Guide To Writing A
Business Plan: Guide To Writing A
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guide to l a n
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What is a business plan?
A business plan is a written document that describes an idea for a product or service and how it will
make money. It includes your marketing plan as well as estimates for revenue, expenses, and how to
make a profit.
IDEA
What is your big idea?
Is it a product? A service?
MARKETING
Who will be your customers?
Are they adults? Kids? Teens? Men? Women? Where do they live?
Are they affluent or not? What do they like and dislike?
Describe your target customer with as much detail as you know.