Business Plan: Guide To Writing A

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writing a

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guide to l a n
e s s p
busin
What is a business plan?
A business plan is a written document that describes an idea for a product or service and how it will
make money. It includes your marketing plan as well as estimates for revenue, expenses, and how to
make a profit.

Why do I need this?


A business plan is like a roadmap. It allows you to plan out the various aspects of your business on
paper, and keeps you from making unnecessary mistakes later on. It helps an entrepreneur think
about the costs associated with starting a business and show banks that you are serious about your
idea.

IDEA
What is your big idea?
Is it a product? A service?

What makes your idea unique?


What do existing products/services not offer that yours will?
Why will people buy it?

MARKETING
Who will be your customers?
Are they adults? Kids? Teens? Men? Women? Where do they live?
Are they affluent or not? What do they like and dislike?
Describe your target customer with as much detail as you know.

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