ADVERTISING

Exercise One

Vocabulary
Match the words below with their meaning.

1. Artwork A) a little drawing that represents the company

2. Body copy B) a word or short sentence that gives the main idea
of the advert

3. Slogan C) a photo or drawing

4. Logo D ) words that are in smaller letter that give more

information about what is being advertised

5. Headline E) a short phrase that is easy to remember and

represents the company e.g. “Just do it” (Nike)

Exercise Two

Look at the advertisement below and label the diagram using the vocabulary in exercise 1.
1. Impossible is nothing. (Adidas)

2, For successful living. (Diesel jeans)

3. It's hard to be nice if you don't feel comfortable. (Dockers Jeans)

4. The relentless pursuit of perfection. (Lexus cars (a Division of Toyota Motor))

5. Beautiful. Colorful. You. (Bonne Bell brand, makeup for eyes, lips, face)

6. More defined. More conditioned. More beautiful lashes. (Estee Lauder / More Than
mascara)

7. The Beer so good it's Bad. (Bad Frog beer)

8. It looks good, it tastes good, and by golly it does you good. (Mackeson Beer

9. Good things take time. (Redwood Creek, Californian wine)

10. Perfect for when friends drop in. (Houghton Australian Wines)

11. Better Ingredients. Better Pizza. (Papa John's pizza)

12. Healthy, beautiful smiles for life. (Crest brand, oral care products)

13. Pure. Fresh. Clean. (Colgate Oxygen toothpaste)

14. The best a man can get. (Gillette

15. Good to the last drop. (Maxwell)

16. Fly the friendly skies. (United Airlines))

17. Don't hate me because I'm beautiful. (Pantene Shampoo)

18. It's so simple. (Polaroid)

19. The fastest way to send money – worldwide. (Western Union