Broadcast and Cable Report 011511

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Hitwise Custom Report for Top Visited U.S.

Broadcast Network TV Show Websites (Week ending


January 15, 2011)

Rank Network Website Market Share Of Visits Previous Week


1 CBS NCIS 5.38% 2
2 ABC The Bachelor 4.65% 1
3 CBS Survivor 3.87% 26
4 ABC Grey's Anatomy 3.87% 4
5 FOX Glee 3.24% 5
6 ABC V 2.84% 3
7 CBS CSI: Miami 2.78% 8
8 ABC Desperate Housewives 2.69% 7
9 FOX American Idol 2.68% 9
10 CBS CSI 2.63% 11
Source: Rankings based on market share of U.S. visits among custom category of television network websites among six major
commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ending January 15, 2011
(Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending January 15, 2011)

Rank Network Website Total Visits Market Share Of Visits Previous Rank
1 CBS www.cbs.com 5,871,264 33.50% 1
2 ABC abc.go.com 5,146,067 29.36% 2
3 NBC www.nbc.com 3,244,638 18.51% 3
4 *FOX Aggregation *FOX Aggregation 2,257,891 12.88% 4
5 The CW Television Networkwww.cwtv.com 999,092 5.70% 5
6 MyNetworkTV www.mynetworktv.com 8,656 0.05% 6
Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC, CBS, NBC, FOX,
The CW and MyNetwork) for the week ending Jan. 15, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.
* includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, cops.com, thelot.com and thesimpsons.com.

Source: Experian Hitwise

Including PBS
Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending January 15, 2011)
Rank Network Website Market Share Of Visits Market Share Of Visits Previous Rank
1 CBS www.cbs.com 5,871,264 30.21% 1
2 ABC abc.go.com 5,146,067 26.48% 2
3 NBC www.nbc.com 3,244,638 16.69% 3
4 *FOX Aggregation *FOX Aggregation 2,257,891 11.62% 4
5 PBS Online www.pbs.org 1,907,882 9.82% 5
6 The CW Television Networkwww.cwtv.com 999,092 5.14% 6
7 MyNetworkTV www.mynetworktv.com 8,656 0.04% 7
Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC, CBS, NBC, FOX,
The CW and MyNetwork) plus PBS for the week ending Jan. 15, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S.
Internet users. * includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, cops.com, thelot.com and
thesimpsons.com.
Source: Experian Hitwise
Hitwise Custom Report for Top Visited U.S. Cable Network TV Show Websites Overall (Week
ending January 15, 2011)
Rank Network Website Market Share Of U.S. Visits Previous Week
1 Nick Spongebob 12.79% 1
2 MTV Jersey Shore 5.00% 2
3 BET The Game 4.45% 21
4 Comedy Central South Park 4.38% 3
5 Disney Channel Phineas and Ferb 3.38% 4
6 Nick Victorious 2.73% 7
7 Nick iCarly 2.38% 6
8 Nick Big Time Rush 2.29% 8
9 Cartoon Network Star Wars: The Clone Wars 1.94% 10
10 ABC Family Pretty Little Liars 1.94% 5
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites
from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central,
Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC,
MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports
networks for the week ending January 15, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million
U.S. Internet users.
Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network TV Websites - Excluding Children's
Programming (Week ending January 15, 2011)

Rank Network Website Market Share Of U.S. Visits Previous Week


1 MTV Jersey Shore 8.46% 1
2 BET The Game 7.52% 10
3 Comedy Central South Park 7.40% 2
4 ABC Family Pretty Little Liars 3.13% 3
5 Comedy Central The Daily Show 2.79% 6
6 Oxygen Bad Girls Club 2.65% 21
7 Comedy Central Tosh.0 2.46% 4
8 Bravo The Real Housewives of Atlanta 2.05% 8
9 BET 106 & Park 1.86% 7
10 VH1 Basketball Wives 1.60% 9
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites
from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central,
Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC,
MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports
networks for the week ending Jan. 15, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S.
Internet users.
Source: Experian Hitwise
Hitwise Custom Report for Top Visited U.S. Broadcast and Cable Network TV Show
Websites Overall (Week ending January 15, 2011)
Rank Network Website Market Share Of U.S. Visits Previous Week
1 Nick SpongeBob 9.88% 1
2 MTV Jersey Shore 3.86% 2
3 BET The Game 3.44% 30
4 Comedy Central South Park 3.38% 3
5 Disney Channel Phineas and Ferb 2.61% 4
6 Nick Victorious 2.11% 7
7 Nick iCarly 1.84% 6
8 Nick Big Time Rush 1.77% 8
9 Cartoon Network Star Wars: The Clone Wars 1.50% 10
10 ABC Family Pretty Little Liars 1.43% 5
Source: Rankings based on market share of U.S. visits among custom category of television network websites
from among six major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) and
cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim,
AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX,
Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT,
Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending Jan. 15, 2011
(Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise


Hitwise Custom Report for Top Visited U.S. Late Night Talk Show TV Show Websites Overall (Week
ending January 15, 2011)
Rank Network Website Market Share Of U.S. Visits Previous Rank
1 Comedy CentralThe Daily Show 33.95% 1
2 Comedy CentralThe Colbert Report 12.57% 3
3 TBS Conan 11.71% 6
4 NBC The Tonight Show with Jay Leno 8.10% 4
5 NBC Late Night with Jimmy Fallon 7.88% 2
6 ABC Nightline 6.46% 5
7 CBS Late Show with David Letterman 4.41% 7
8 PBS The Charlie Rose Show 3.80% 8
9 E! The Soup 2.60% 12
10 TBS Lopez Tonight 2.35% 10
DNR = Did not rank
Source: Rankings based on market share of U.S. visits among custom category of television network websites
from ABC, CBS, NBC and TBS for the week ending Jan. 15, 2011 (Sunday – Saturday) from the Experian
Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise


Hitwise Custom Report for Top Visited U.S. Morning Broadcast Network Talk Show TV Show
Websites Overall (Week ending January 15, 2011)

Rank Network Website Market Share Of U.S. Visits Previous Rank


1 NBC The Today Show 89.76% 1
2 ABC Good Morning America 10.04% 2
3 CBS The Early Show 0.20% 3
Source: Rankings based on market share of U.S. visits among custom category of television
network websites from ABC, CBS and NBCfor the week ending Jan. 15, 2011 (Sunday – Saturday)
from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise


Hitwise Custom Report for Top Visited U.S. Cable Network News TV Websites (Week ending
January 15, 2011)
Rank Network Website Market Share Of U.S. Visits Previous Rank
1 MSNBC Countdown with Keith Olbermann 14.33% 3
2 FOX News O'Reilly Factor 13.06% 1
3 MSNBC MSNBC Live 12.98% 2
4 MSNBC Rachel Maddow 8.57% 4
5 MSNBC Hardball with Chris Matthews 7.85% 6
6 MSNBC Morning Joe 6.84% 11
7 FOX News Fox & Friends 4.67% 5
8 FOX News Shepard Smiith 4.53% 7
9 MSNBC Meet The Press 3.55% 9
10 FOX News America Live 3.50% 10
Source: Rankings based on market share of U.S. visits among custom category of cable television network
websites from CNN, FOX News and MSNBC for the week ending Jan. 15, 2011 (Sunday – Saturday) from the
Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise


Hitwise Custom Report for Top Visited U.S. Broadcast and Cable Network TV Show Websites
Overall (month of December 2010)

Rank Network Website Market Share Of U.S. Visits Previous Month


1 Nick SpongeBob 11.16% 1
2 Comedy Central South Park 4.32% 2
3 Disney Channel Phineas and Ferb 3.02% 4
4 Nick iCarly 2.17% 5
5 Nick Victorious 2.11% 8
6 Nick Big Time Rush 2.00% 6
7 Cartoon Network Adventure Time 1.73% 11
8 CBS Survivor 1.49% 18
9 Cartoon Network Star Wars: The Clone Wars 1.45% 7
10 MTV 16 and Pregnant 1.36% 13
Source: Rankings based on market share of U.S. visits among custom category of television network websites from
among six major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) and cable
television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET,
Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV,
History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV,
TVLand, USA, VH1) excluding sports networks for the month of December 2010 from the Experian Hitwise sample of
10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network TV Show Websites Overall (month of
December 2010)

Rank Network Website Market Share Of U.S. Visits Previous Month


1 Nick SpongeBob 14.49% 1
2 Comedy Central South Park 5.61% 2
3 Disney Channel Phineas and Ferb 3.92% 3
4 Nick iCarly 2.82% 4
5 Nick Victorious 2.74% 7
6 Nick Big Time Rush 2.59% 5
7 Cartoon Network Adventure Time 2.25% 9
8 Cartoon Network Star Wars: The Clone Wars 1.88% 6
9 MTV 16 and Pregnant 1.77% 10
10 Nick The Penguins of Madagascar 1.69% 12
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites
from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy
Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime,
MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1)
excluding sports networks for the month of December 2010 from the Experian Hitwise sample of 10 million U.S.
Internet users.
Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network TV Websites - Excluding Children's
Programming December 2010)

Rank Network Website Market Share Of U.S. Visits Previous Month


1 Comedy Central South Park 10.87% 1
2 MTV 16 and Pregnant 3.42% 3
3 Bravo The Real Housewives of Atlanta 2.93% 4
4 Comedy Central Tosh 2.0 2.83% 6
5 Comedy Central The Daily Show 2.63% 5
6 Bravo Top Chef 2.30% 17
7 BET 106 & Park 1.97% 7
8 TBS Lopez Tonight 1.46% 19
9 A&E The First 48 1.35% 14
10 Comedy Central The Colbert Report 1.33% 18
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites
from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy
Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime,
MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1)
excluding sports networks for the month of December 2010 from the Experian Hitwise sample of 10 million U.S.
Internet users.
Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Show Websites (month of
December 2010)

Rank Network Website Market Share Of Visits Previous Month


1 CBS Survivor 6.34% 4
2 FOX Glee 5.66% 2
3 CBS NCIS 5.31% 3
4 NBC The Sing Off 3.64% 90
5 CBS CSI: Miami 3.07% 6
6 ABC Grey's Anatomy 2.95% 5
7 CBS CSI 2.61% 8
8 CBS Hawaii Five-0 2.35% 10
9 ABC Desperate Housewives 2.34% 7
10 CBS Two and a Half Men 2.27% 9
Source: Rankings based on market share of U.S. visits among custom category of television network websites among
six major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the month of
December 2010 from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

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