Competitive Profile Matrix

Bata Major/Close Competitors are

1. Servis
2. Local Brands
3. International Brands
4. Shafi Group ( Urban Sole)
5. Chinese Shoe

    Bata Servis Local China

Critical Success Wei Rati W- Rati W- Rati W- Rati W-
Factors ght ng Score ng Score ng Score ng Score
Shoe Quality 0.25 4 1 3 0.75 2 0.5 1 0.25
Customer Loyalty 0.09 4 0.36 3 0.27 2 0.18 2 0.18
Financial position 0.21 4 0.84 4 0.84 2 0.42 3 0.63
Price 0.09 3 0.27 3 0.27 4 0.36 4 0.36
Outlets 0.09 4 0.36 4 0.36 2 0.18 2 0.18
Market Share 0.07 3 0.21 2 0.14 1 0.07 2 0.14
Advertising 0.15 3 0.45 3 0.45 1 0.15 1 0.15
R&D 0.05 3 0.15 2 0.1 1 0.05 3 0.15
      0            
Total 1   3.64   3.18   1.91   2.04