Question no 1: Describe and evaluate Giordano’s product, business and

corporate strategy?
The Giordano’s products is targeted to the casual clothes men, women and
children. Simplicity and focus are reflecting on the way Giordano merchandised its
goods.
Business strategy: Its excellent inventory management to reduce costs and allowed
reasonable margins while still allowing Giordano’s to reinforce its value for money
philosophy.
Corporate strategy: To make people feel good and look great.
Question no 2:Describe and evaluate Giordano’s current position strategy.
Should Giordano’s reposition itself against its competitors in it current and
new markets, and should it have different positioning strategies for different
geographical markets?
Current positioning strategy is mid-priced positioning strategy worked well
inexpensive, yet contemporary looking outfits appealed to Asia frugal customers,
especially during a period of economic slowdown. However over time this position
is inconsistent with the brand image that Giordano try to build over hard over the
years.
As such Giordano started to focus on reestablishing clear brand images and
creating distinguish identities between its brands. In September 2006 Giordano
announce that it would be rebranding Blue Star exchange.
Question no 3: What are the key factors and source of competitive
advantage ? are its competitive advantages sustainable and how would they
develop in the future?
He believed strongly that empowerment minimize would minimize the mistake
that if everyone would allow to contribute and participate, mistakes could be
minimized. Another factor that contribute to firm success was it dedicating ever
smiling sales staff of over 11000. Considers Frontline workers are customer
service hero’s .Giordano maintained a flat structure organization.in addition the
company kept it operation lean to focus on what is considered to competitive
advantage service one of their main objective was to disengage from
manufacturing to focus on retailing.
Question no 4: could Giordano transfer it key success factors to new markets
as it expanded both in Asia and the other parts of the world?
Information technology was used to facilitate inventory managing and demand
forecasting. When an item was sold the bar code information , color size amount
was recorded by the cash register and transmit to the company main computers.
Pattern to be understood and this provided valuable input to its manufacturing
operations.
Question no 5: How do you think Giordano would have to adopt its marketing
and operational strategy and tactics when entering and penetrating your
country?
When ever entering into the new country you must have to follow their terms and
conditions and must observe what trend in their culture follows. The marketing is
same but the scope of economy is change and vary to the country to county .
Question no 6: what general lesson learn from Giordano for the major
clothing retailers in your country?
I learn lesson from Giordano for other retailers because their outstanding strategies
has leading to success and making profit. The basic concept of value for money
can be a good lesson for other cloth retailers.