VNT Step3 37

Universidad Nacional Abierta y a Distancia – UNAD -
Curso: valoración y negociación de tecnología - Código: 212025_37
STEP 3 –UNDERSTAND TECHNOLOGY COMMERCIALIZATION
JAIRO ALBERTO GUERRERO VARGAS

OSMAR ARBEY MARIN
ERIKA JULIANA GONZÁLEZ
JHON FREDY GUALDRON
NUMBER GROUP: 212025_37
INGRID TATIANA GÓMEZ

TUTOR
UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

2020
INTRODUCTION
The present work tries to make known how important it is to understand the process of
technological commercialization.
Firstly, the negotiation tactics, the phases to carry out this process, the terms and
agreements and the contracts that can be made in terms of technology are shown.
Subsequently, the results of a patent investigation are found in a database.
Next, there is audiovisual material that addresses the importance of understanding how
technological valuation and negotiation contributes to solving the problem of digital
transformation in Colombia.
Finally, a diagram is presented that deals with a research method which brings together
the pertinent to execute a process of technological transformation.
OBJECTIVES
General Objective
Developing a negotiation of technological assets from products, processes, and systems

innovation, with the aim of achieving the organizational social and business goals
Specific Objectives
 Understand the relevant aspects of technological negotiation.

 Internalize the topic of technological commercialization.
 Learn how to search for patents in a scientific database.

CONTENIDO
INTRODUCTION..............................................................................................................................................2
OBJECTIVES....................................................................................................................................................3
GENIALLY VIDEO PRESENTATION............................................................................................................5
PATENTSCOPE SEARCH DIAGRAM............................................................................................................6
YOUTUBE LINKS..........................................................................................................................................12
METHODOLOGY DESCRIPTION................................................................................................................13
RESEARCH METHODOLOGY DESCRIPTION DIAGRAM......................................................................18
REFERENCES.................................................................................................................................................19
GENIALLY VIDEO PRESENTATION
Jairo Alberto Guerrero Vargas

https://view.genial.ly/5e98f0a66264d50df2e8b406/video-presentation-top-ten-negotiating-
tactics-by-jairo-guerrero
Osmar Arbey Marin

https://view.genial.ly/5e9a225a03cd850df9224596/presentation-negotiation-terms
Erika Juliana González

https://view.genial.ly/5ea9d15c0523840d8c53f735/presentation-negotiation-phases
Jhon Fredy Gualdron

https://view.genial.ly/5eadbbcd97f3ce0d7f532ff7/video-presentation-technology-contracts
PATENTSCOPE SEARCH DIAGRAM

Jairo Alberto Guerrero
Appl. No 537157
Key Word Accounting Publication Date: 28/09/2007
Jairo Alberto Guerrero

vargas
Group number: 37
APRIL 20, How
2020this innovation contributes to solve the problem of
digital transformation in the world?
This innovation makes the accounting management of
companies easier, it has communication channels that unite
the administrative module with the client in a binding way.
The client module has a wide variety of tools that facilitate
accounting work, it has a transaction entry means to enter
transaction records, pre-assigned transaction category
codes stored in a storage medium, means to select a
category code pre-assigned to associate with a transaction
record to be entered through the transaction entry means,
and a customer chart of accounts for the selection of an
AN ACCOUNTING SYSTEM account to which the transaction record will be associated.
All these instruments allow to take a step forward in the
management of accounting information and the way in
which it interacts with companies and society in general,
making it possible to carry out processes faster, optimizing
the efficiency of companies
This innovation contributes to the digital transformation
since it allows to become competitive in an increasingly
technological world, in which the accounting administration
is carried out more quickly, where the relationship between
information and its consumer is closer, and it is urgent to
use all the tools available to keep up with global
technological change..
12.537157AN ACCOUNTING SYSTEM NZ - 28.09.2007
Int.Class G06F 17/60Appl.No 537157Applicant PN & AJ MURRAY PTY

LTD Inventor Murray, Peter Noel
Patent 537157
An accounting system, which includes at least one client module for use by a client and an
administration module for administering the client module, is disclosed. The administration
module and the client module are arranged for communication over a communications
network. The client module has a transaction entry means for entering transaction records,
pre-assigned transaction category codes stored on a storage medium, means for selecting a
pre-assigned category code to associate with a transaction record to be entered through the
transaction entry means, and a client chart of accounts for selection of an account to which the
transaction record is to be associated. The accounts are predetermined by the client or in
accordance with accounts of at least one trading type prenominated by the client. Each of the
accounts include a pre-allocated unique account identification and an account description
which is prescribed by the client or generally adopted by traders in the trading type...
Bibliographic Reference
INTELLEPRO, Patent & Trade Mark Attorneys. (2007). An accounting system. New Zealand.
https://patentscope.wipo.int/search/es/detail.jsf?docId=NZ179059064&_cid=P11-
K995OO- 46628-1
Osmar Arbey Marin
Key Word Appl. No: 2018077813

Accounting
Publication Date: 17.05.2018
Osmar Arbey Marin
Group number: 37
APRIL 29, 2020
To provide an accounting data

processing system which can be easily
ACCOUNTING DATA
used by a user who does not need any
PROCESSING SYSTEM AND
special environment. This allows the
PROGRAM
daily registration data to be accounted
for in a more agile way and can be
consulted by the appropriate people
from different places, in order to
optimize the administrative processes
of the companies.
P2018077813 - ACCOUNTING DATA PROCESSING SYSTEM AND PROGRAM
N.Z: 17.05.2018
Inventors: UEDA
MASAHIRO Patent:
2018077813
In an accounting data processing system including terminal equipment and a

server device communicably connected via a network, the terminal equipment
comprises a function for recording and transmitting accounting record data to
the server device, and the server device comprises a storage part and a control
part, and the storage part stores the accounting record data received from the
terminal equipment in a predetermined format, and the storage part stores
master data to be referenced at the time of journalizing processing, and the
control part executes journalizing processing for generating journalizing data of
a double accounting system on the basis of the accounting record data and
master data stored in the storage part.

Erika Juliana González
Appl. No/ CN107330778

Key Word Accounting Publication Date: 07.11.2017
Erika Gonzalez C
212025_37
30/04/2020
The traditional financial software only has a financial accounting bookkeeping
system, which requires professional financial personnel to repeatedly check the
original vouchers and then record the accounting vouchers uniformly. This
requires other personnel of the company to provide related original vouchers for
FINANCIAL ACCOUNTING each reimbursement business, but it is impossible for accounting personnel
Real-time input, in most cases, will wait for a certain number of vouchers or a
certain day of each month for unified recording, which inevitably increases the
SYSTEM workload and work pressure of the accounting personnel, and in the process of
reviewing the original vouchers If there are various situations that do not comply
with the regulations, such as: authenticity, integrity, etc., they need to be
returned after encountering the above conditions, which will make the business
process more complicated.

CN107330778 - FINANCIAL ACCOUNTING SYSTEM

NZ: 07.11.2017
Inventor: DING YONGQIANG
Patent: 107330778
The invention discloses a financial accounting system which comprises an accounting unit, a
journal account unit and a setting unit, wherein the accounting unit comprises a voucher module and an
opening balance module, and the journal account unit comprises an income and expense recording
module. When a new accounting item is added in the journal account unit, the new accounting item is
accordingly added in and displayed on the accounting unit. Each recording income and expense type and
accounting item of the income and expense recording module corresponds to the accounting item in initial
accounting item of each voucher in the voucher module, and the income and expense recording module
and the voucher module realize data synchronization. The opening balance module is used to set auxiliary
accounting items, the accounting items in the voucher module have corresponding auxiliary accounting
items. After auxiliary accounting items are set in the opening balance module, the income and expense
records corresponding to vouchers are added and the auxiliary accounting items are displayed. An
accounting voucher is generated for each income and expense recorded on real-time basis, and
corresponding voucher is generated on real-time basis when an accounting item is added, deleted or
modified and adding or deleting auxiliary accounting items.
Bibliographic Reference
Beijing Yunzongcai Technology Co. (2017). An Financial Accounting System. China
https://patentscope.wipo.int/search/fr/detail.jsf?docId=CN207639856&tab=NATIONALBIBLIO

Jhon Fredy Gualdron

“BACKGROUND OF THE INVENTION

The present invention relates to an online accounting system and method for use over an
existing computer or electronic network, and in particular but not exclusively the Internet,
which provide different rights of access and operation capabilities to different users.”
References:
https://patentscope.wipo.int/search/en/detail.jsf?
docId=US40840606&tab=PCTDESCRIPTION&_cid=P21-K9Q462-77839-1

YOUTUBE LINKS

https://www.youtube.com/watch?v=D2hEcljm-4E
Osmar Arbey Marin Rivera:

https://www.youtube.com/watch?v=N_6RDxhopeI&feature=youtu.be
Erika Juliana Gonzalez
Jhon Fredy Gualdrón

https://youtu.be/Sim1nEz9fHM

METHODOLOGY DESCRIPTION
Individual Methodology Description

Student Name Jairo Alberto Guerrero Vargas
Date 29/04/2020
Type of research Quantitative data method
Phases of the methodology Phase 1 - The diagnosis
Phase 2 - Designing a new digital business model
Phase 3 - Definition of the objectives to be achieved in
our digital transformation plan
Phase 4 - Action plan to achieve the objectives as Phase
of the digital transformation methodology.
Phase 5 - The digital transformation dashboard
References (Use APA) García Real, I. (2016). DIGITAL Transformation Methodology

(3O3P) [Blog]. Retrieved from
http://www.garciareal.com/metodologia-transformacion-
digital-3o3p/
Kuada, J. E. (2012). Research Methodology : A Project
Guide for University Students (pp 40-41).
Frederiksberg C [Denmark]: Samfundslitteratur Press.
Retrieved From
http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site=e
ds-live&scope=site&ebv=EB&ppid=pp_38

Osmar Arbey Marin Rivera:

Student Name Osmar Arbey Marin Rivera
Date 2/05/2020
Type of research Quantitative method
Phases of the methodology Phase 1 - Define a strategy. Measurable Goals
Phase 2 - Check the Digital Training of the Company
Phase 3 - Define New Marketing Processes. "Digital first"
Phase 4 - Define Resources. Budget and Equipment
Phase 5 - Define the Barriers to Digital Transformation
Phase 6 - Change management
Phase 7- Agility, Speed and Innovation
References (Use APA) Red Universitaria Virtual Internacional. (2016).

Retrieved from
https://campusvirtual.iep.edu.es/recursos/recursos_premium
/programa-
habilidades/pdf/transformacion_digital/contenido1/lectura3.
pdf
Kuada, J. E. (2012). Research Methodology : A Project
Guide for University Students (pp 40-41).
Frederiksberg C [Denmark]: Samfundslitteratur Press.
Retrieved From
http://bibliotecavirtual.unad.edu.co/login?
direct=true&db=nlebk&AN=503632&lang=es&site=e
ds-live&scope=site&ebv=EB&ppid=pp_38

Erika Juliana Gonzalez

Student Name ERIKA JULIANA GONZALEZ C.
Date 1/05/2020
Type of research QUALITATIVE METHOD
Phases of the methodology
PREPARATORY AND DESIGN
PHASE
 Identification of the topic and
documentation of the state of
the matter
 Choice of research design:
Exploratory: for little-known or

studied phenomena. We respond
precisely to the questions, what
happens? What are emerging problems
like? What are emerging relationships?
Descriptive: we seek to document the

phenomenon under study. We answer
complicatedly the questions how does it
happen ?, what beliefs, attitudes,
feelings or knowledge are you present?
Explanatory: we explore the causes

that explain the phenomenon. We
respond precisely to the questions: what
causal factors explain the phenomenon?
What explanation do actors state about
the phenomenon? What solutions do
they provide?
Predictive: we identify causalities and

generate predictive models for the
evolution of the phenomenon. We
answer with difficulty the questions
what will happen in X if Y is
modified?, What will happen in X if Y
remains the same?
 Formulation of questions.
PLANNING PHASE AND FIELD

WORK
 Selection of the territorial and

population context to
investigate.
 Selection of informants and

cases.
 Selection of the registry.
 Collection of information.
 Preliminary analysis and

readjustment of cases and
themes (simultaneous to
fieldwork)
PHASE OF ANALYSIS AND

DRAFTING OF REPORTS
 Transcription of the
information.
 Systematization of information
and data reduction.
 Analysis of the information.
 Presentation of the results.
 Elaboration of conculusions.
References (Use APA) Barrantes, R. (2009). Investigación: un
camino al conocimiento. Un enfoque
cualitativo ycuantitativo (15 reimp.).
San José, C. R.: EUNED.
Jhon Fredy Gualdrón


Student Name JHON FREDY GUALDRON
Date 3/05/2020
Type of research QUANTITATIVE METHOD

Phases of the methodology
Phases:
 Conceptual: establish a starting
point, elaborating a organized
knowledge
Step 1: Problem formulation.
Step 2: Literature review
Step 3: construction of a theoretical

framework
Step 4: Hypothesis formulation.
 planning and design: Describe how

to make the research
Step 5: identify population to study
Step 6: selection of methods and

instruments
 empirical phase: collection and

preparation of data for the study
Step 7: Recollection of information
Step 8: Analysis
Step 9: Conclusions and results
.
References (Use APA) . Kuada, J. E. (2012). Research
Methodology : A Project Guide for
University Students.

RESEARCH METHODOLOGY DESCRIPTION DIAGRAM

DIGITAL TRANSFORMATION METHODOLOGY

(3O3P)
Type of research Quantitative data method

212032_ 37
Phase 1 - The diagnosis

Phase 2 - Designing a new digital business model
Phase 3 - Definition of the objectives to be achieved in our digital
transformation plan
Phase 4 - Action plan to achieve the objectives as Phase of the digital
transformation methodology.
Phase 5 - The digital transformation dashboard
References
García Real, I. (2016). DIGITAL Transformation Methodology (3O3P) [Blog]. Retrieved from
http://www.garciareal.com/metodologia-transformacion-digital-3o3p/
Kuada, J. E. (2012). Research Methodology : A Project Guide for University Students (pp 40-
41). Frederiksberg C [Denmark]: Samfundslitteratur Press. Retrieved From
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38
REFERENCES
Cohen, J. A. (2005). Intangible Assets : Valuation and Economic Benefit (pp 84-87). Hoboken,
N.J.: Wiley. Retrieved from http://bibliotecavirtual.unad.edu.co/login?
live&scope=site&ebv=EB&ppid=pp_C1
GHEŢA, I. M. (2017). Theoretical and Methodological Considerations Regarding the Evaluation

of Intangible Assets. (pp 373–376). Contemporary Readings in Law & Social Justice, 9(2).
Retrieved from http://bibliotecavirtual.unad.edu.co/login?
direct=true&db=a9h&AN=126542114&lang=es&site=eds-live&scope=site
Kuada, J. E. (2012). Research Methodology : A Project Guide for University Students (pp 38-60).

Frederiksberg C [Denmark]: Samfundslitteratur Press. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?
live&scope=site&ebv=EB&ppid=pp_38
Mc Manus, J. P. (2012). Intellectual Property : From Creation to Commercialisation: A Practical

Guide for Innovators & Researchers. 16. Valuation of Intellectual Property. Oak Tree Press.
Retrieved from http://bibliotecavirtual.unad.edu.co/login?
live&scope=site&ebv=EK&ppid=Page-__-20
Beijing Yunzongcai Technology Co. (2017). An Financial Accounting System. China
https://patentscope.wipo.int/search/fr/detail.jsf?docId=CN207639856&tab=NATIONALBIBLIO
García Real, I. (2016). DIGITAL Transformation Methodology (3O3P) [Blog]. Retrieved from
http://www.garciareal.com/metodologia-transformacion-digital-3o3p/


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Universidad Nacional Abierta y a Distancia – UNAD -

Curso: valoración y negociación de tecnología - Código: 212025_37

STEP 3 –UNDERSTAND TECHNOLOGY COMMERCIALIZATION

JAIRO ALBERTO GUERRERO VARGAS

NUMBER GROUP: 212025_37

INGRID TATIANA GÓMEZ

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

Subsequently, the results of a patent investigation are found in a database.

Developing a negotiation of technological assets from products, processes, and systems

 Understand the relevant aspects of technological negotiation.

GENIALLY VIDEO PRESENTATION

Jairo Alberto Guerrero Vargas

Osmar Arbey Marin

Erika Juliana González

Jhon Fredy Gualdron

PATENTSCOPE SEARCH DIAGRAM

Jairo Alberto Guerrero

12.537157AN ACCOUNTING SYSTEM NZ - 28.09.2007

Int.Class G06F 17/60Appl.No 537157Applicant PN & AJ MURRAY PTY

Osmar Arbey Marin

Key Word Appl. No: 2018077813

Osmar Arbey Marin

To provide an accounting data

P2018077813 - ACCOUNTING DATA PROCESSING SYSTEM AND PROGRAM

In an accounting data processing system including terminal equipment and a

Universidad Nacional Abierta y a Distancia – UNAD -

Erika Juliana González

Appl. No/ CN107330778

Universidad Nacional Abierta y a Distancia – UNAD -

CN107330778 - FINANCIAL ACCOUNTING SYSTEM

Beijing Yunzongcai Technology Co. (2017). An Financial Accounting System. China

Universidad Nacional Abierta y a Distancia – UNAD -

Jhon Fredy Gualdron

Universidad Nacional Abierta y a Distancia – UNAD -

“BACKGROUND OF THE INVENTION

Universidad Nacional Abierta y a Distancia – UNAD -

Jairo Alberto Guerrero Vargas

Osmar Arbey Marin Rivera:

Jhon Fredy Gualdrón

Universidad Nacional Abierta y a Distancia – UNAD -

Individual Methodology Description

References (Use APA) García Real, I. (2016). DIGITAL Transformation Methodology

Universidad Nacional Abierta y a Distancia – UNAD -

Osmar Arbey Marin Rivera:

Individual Methodology Description

References (Use APA) Red Universitaria Virtual Internacional. (2016).

Universidad Nacional Abierta y a Distancia – UNAD -

Erika Juliana Gonzalez

Individual Methodology Description

Exploratory: for little-known or

Descriptive: we seek to document the

Explanatory: we explore the causes

Predictive: we identify causalities and

remains the same?

PLANNING PHASE AND FIELD

 Selection of the territorial and

 Selection of informants and

 Selection of the registry.

 Preliminary analysis and

PHASE OF ANALYSIS AND

 Analysis of the information.

 Presentation of the results.

Kuada, J. E. (2012). Research Methodology : A Project Guide for University Students (pp 38-60).

Mc Manus, J. P. (2012). Intellectual Property : From Creation to Commercialisation: A Practical