Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

What is being advertised?

A very good product to clean

Perhaps to highlight

and remember
Why is a different color used in the product’s
name?
 The product is not

explicit to which

population is focused

or what it serves. So it

What hidden messages does the ad seem to suggests that it is a

have?
product for body or

industrial use

If you put feminine figures and

there are few indications

that it is generated an
expectation
Does the advertisement use emotional appeal? If
yes, how? If no, how could it? of a product of restricted

consumption

The description is honest,

and the interpretation is

relative, as it promises to

clean and nothing more,

Is product’s description honest? Why or why not?
appeals to red letters and

a happy doll, and through

this to the recall of other

 products perhaps ... to

generate expectation, but

this Is completely lawful.

I
think
it's
a
clean,
What do you think or conclude about the ad? opportunistic and well-
crafted ad that appeals to
average
consumer
intrigue to entice it

Fuente: SENA
 Questions Answers

What is being advertised? Mineral water

In order to convey to

Why is a different color used in the product’s the consumer an

name? expectation of purity

and health through the

product

General try the idea of

having an athletic body

by its consumption,

What hidden messages does the ad seem to with models that

have? suggest it and that the

water is pure showing

the mountains

Does the advertisement use emotional appeal? If If it is used, are the

yes, how? If no, how could it? models, suggests that the
 consumer

will

be

benefited with similar

qualities if he takes the

water,

showing

the

models in the ad drinking

water does this.

You may not be very

honest or conducive,

since having a fitness

body does not depend on

just
Is product’s description honest? Why or why not?
drinking

the

water

as

the

advertisement
 indicates

I think it's a modern

average advertisement,

which attributes many

What do you think or conclude about the ad? qualities to your product

using stereotypes and

other visual aids

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.