1. SET and What is?

Analysis will give us insights about the current situation for creating a viable
solution for BEVCO.
SET ANALYSIS

Socio Economic Technical

Personas (Android phone assumed unless otherwise stated)

Balan Navneetha Teena Abdul Satheesh

 Age - 62  Age - 42  Age  30 years old  30 years old
 Job – Mason  Job – Lawyer -25(changed  Job – Doctor  Job – Bar
 Low digital  Good digital for legality)  Good digital salesman
literacy literacy  Job - IT literacy  Good digital
 Uses a feature  Uses a I - professional  Travels a lot literacy
phone phone  Good digital  Uses an  Uses an
 Buys  Has own driver literacy Android android
affordable  Uses an Android phone phone
brands phone
 Visits only
premium
outlets

Journey mapping for identified personas

Journey mapping

Empathy mapping for key customer segments

2. Proposed solution: Website + Telecall