SUMMER INTERNSHIP PROJECT REPORT

ON

BIG BAZAAR

Submitted in partial fulfilment of the requirements for the award of the

Degree of Bachelor of Commerce – CHRIST (Deemed to be university)

BY

KUSUMA.T

1710168

Under the guidance of

Prof. Krishna Prasath.S

DEPARTMENT OF COMMERCE

CHRIST (Deemed to be University)

Bengaluru

2018-2019
 DECLARATION

I, KUSUMA.T, do hereby declare that the summer internship project has been
undertaken by me as a part of my studies in the degree of Bachelor of
Commerce. I have completed this study under the guidance of KRISHNA
PRASATH. S Assistant Professor, Department of Commerce, CHRIST
(Deemed to be University), Bengaluru and YUGANDHAR.G

I also declare that this work has been submitted for the award of any degree,
diploma, associateship or fellowship or any other title in this University or any
other University.

Place: Bengaluru (Name & Signature of the candidate)

Date: KUSUMA.T

1710168
 i

CERTIFICATE

This is to certify that the Summer Internship Project submitted by KUSUMA.

T, is a record of project work done by him during the academic year 2018-19
under my guidance and supervision in partial fulfilment of Bachelor of
Commerce. This Summer Internship Project has not been submitted for the
award of any degree, diploma, associateship or fellowship or any other title in
this University or any other University.

Place: Bengaluru (Name & signature of the

Guide)

Date: Prof. Krishna Prasath. S

 ii

CERTIFICATE FROM THE ORGANISATION

 iii

ACKNOWLEDGEMENTS

I am indebted to many people who helped me accomplish this internship

successfully.

First, I thank the Vice Chancellor Fr Abraham of CHRIST (Deemed to be

University) for giving me the opportunity to do my summer internship project.

I thank Dr. Tomy K Kallarakal, Associate Dean, Dr. Theresa Nithila Vincent,
Head of the Department, Prof Girish S, Coordinator BCom Programme and Dr
Kavitha Jayakumar Academic Coordinator BCom Programme, Department of
Commerce for their kind support.

I wish to take this opportunity to express my deep sense of gratitude to thank

YUGANDHAR.G for his invaluable guidance throughout my project. I
sincerely thank BIG BAZAAR for providing me with an opportunity to be a
part of it

I Thank PROF. KRISHNA PRASATH.S, for his support and guidance during
the course of my summer internship. I remember him with much gratitude for
his patience and motivation, but for which I could not have submitted this work

I thank my parents for their blessings and constant support, without which this
internship would not have seen the light of day.
KUSUMA.T

1710168

iv

TABLE OF CONTENTS

Sl.n Particulars Page no.

o (from and
to)
1 Introduction
2 Functional areas of the organisation

3 SWOT Analysis & key result areas of the

organisation
4 Organisational performance

5 Learning experience and conclusion

Bibliography
Annexure
 Executive Summary

As customers taste and preferences are changing, the market scenario is also changing from
time to time. Today’s market scenario is very different from that of the market scenario
before 1990. There have been many factors responsible for the changing market scenario. It is
the customers changing tastes and preference, which has bought in a change in the market.
Income level of the people has changed; life styles and social class of people have completely
changed now than that of olden days. There has been a shift in the market demand in today’s
world. Technology is one of the major factors, which is responsible for this paradigm shift in
the market. Today’s generation people are no more dependent on hat market and far off
departmental stores. Today we can see a new era in market with the opening up of many
departmental stores, hypermarket, shopper’s stop, malls, branded retail outlets and specialty
stores. In today’s world shopping is not any more tiresome work rather it’s a pleasant outing
phenomenon now.

The study is based on a survey done on customers of a hypermarket named big bazaar. Big
bazaar is a new type of market, which came in to existence in India since 1994. It is a type of
market where various kinds of products are available under one roof. My study is on
determining the customer’s demand for big bazaar and the satisfaction level of customers in
big bazaar. The study will find out the current status of big bazaar and determine where it
stands in the current market.

This market field survey will help us in knowing the present customers tastes and
preferences. It will help in estimating the customer’s future needs and wants.
 ORGANISATION PROFILE

Big Bazaar is an Indian retail chain of hypermarkets, discount department stores,

and grocery stores. The retail chain was founded by Kishore Biyani under his parent
organisation Future Group, which is known for having a significant prominence in Indian
retail and fashion sectors. Big Bazaar is also the parent chain of Food Bazaar, Fashion at Big
Bazaar (abbreviated as fbb) and eZone where at locations it houses all under one roof, while
it is sister chain of retail outlets like Brand Factory, Home Town, Central, eZone, etc.

Big Bazaar is one of the oldest and largest hypermarkets chain of India, housing about 250+
stores in over 120 cities and towns across the country.

Big Bazaar was founded in 2001 by Kishore, the founder and chief executive officer (CEO) of the
parent company, the future group.

A first-generation entrepreneur, Kishore biyani started his journey selling stonewash denim
fabric in Mumbai in the 1980s. His dream was if making available to everyone what only the
rich could afford. Soon, he would launch his own brands, retail networks and invest heavily
in creating the country’s leading consumption ecosystem. During this journey he also
invested and mentored many other entrepreneurs and brands. He embodies the organisation’s
credo, ‘Rewrite Rules, Retain Values’ and considers Indianness as the core value driving the
organisation.

Future Group is an Indian conglomerate headquartered in Mumbai, Maharashtra, India. The

company is known for having a significant prominence in Indian retail and fashion sectors,
with popular supermarket chains like Big Bazaar and Food Bazaar, lifestyle stores like Brand
Factory, Central etc. The group also has a notable presence in integrated foods
and FMCG manufacturing sectors. Future Retail Limited and Future Lifestyle Fashions
Limited, two operating companies of Future Group, are among the top retail companies
listed in BSE with respect to assets, and in NSE with respect to market capitalization.

On May 2012, Future Group announced a 50.1% stake sale of its fashion
chain Pantaloons to Aditya Birla Group in order to reduce its debt of around ₹80 billion. To
do so, Pantaloons fashion segment was demerged from Pantaloons Retail India Ltd; the latter
was then merged into another subsidiary—Future Value Retail Ltd—and rechristened Future
Retail Ltd.
Future Group is a corporate group and nearly all of its businesses are managed through its
various operating companies based on the target sectors. For e.g., retail
supermarket/hypermarket chains Big Bazaar, FBB, Food Bazaar, Food Hall, Hometown etc.
are operated by its retail division, Future Retail Limited, while its fashion and clothing
outlets Brand Factory, Central, and Planet Sports are operated via another of its subsidiaries,
Future Lifestyle Fashions Limited. With these many fashion outlets and supermarkets, the
group also promotes its fashion and sports brands like Indigo Nation, Spalding, Lombard,
Bare etc., and FMCGs like Tasty Treat, Fresh & Pure, Clean Mate, Ektaa, Premium Harvest,
Sach etc. It also has operating companies to cater specifically to internal financial matters and
consulting within its group of companies.

On November 21, 2014, Future Consumer Enterprises Limited. acquired the 98% from Actis
Capital and other promoters. With that, Nilgiris is a fully owned subsidiary of Future
Consumer Enterprises Limited (FCEL).

LIFE STORY OF BIG BAZAAR

Big Bazaar is a household name that is used synonymously with ‘retail’ in India. We
represent the requirements of a typical Indian home. Founded in 2001 by Kishore Biyani, we
as a retail chain operate under the parent organisation – Future Group – that holds a
significant prominence in the Indian retail and fashion sectors.
Big Bazaar is one of the oldest hypermarket chains that houses around 250+ stores in the
country. We cover three essential categories in Indian retail: home, food, and fashion.
Popular retail chains – like the Food Bazaar and fbb form an integral part of Big Bazaar’s
identity. The latter (i.e. fbb) has exponentially grown into a major brand that epitomizes
fashion in India.

In spite of covering a wide gamut of consumer essentials at reasonable prices, we are best
known for our understanding of our customers’ evolving needs and comforts. In a fast-paced
world, we are perceived as a thought leader who relies on traditional Indian values of seva or
‘care for the customer’ while remaining firmly futuristic in taking business decisions that fuel
better quality and efficiency.
Big Bazaar is not just another hypermarket; it caters to every need of your family. Where Big
Bazaar scores over other stores is its value for money proposition for Indian customers. We
guarantee the best products at the best prices. With the ever-increasing array of in-house
brands, we have opened doors in the world of fashion and general merchandise, including
home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will
surprise you. And this is just the beginning.

Working with Big Bazaar gives you an opportunity to be part of a family with a unique
culture and beliefs. Drawing from the vision of modern Indian retail, we have built a
company that our people are proud of and our customers and communities’ value. The Big
Bazaar group family

includes over 35,000 employees from a large cross-section of social and economic strata. We
nurture our employees for the long-term, ensuring their passion and commitment leads to
outstanding professional growth. Big Bazaar has attained a leadership position in the retail
space by promoting an environment of collaboration and meritocracy - an environment that
makes challenges enjoyable and rewarding every day. We believe that people give their best
when they are satisfied with all aspects of their lives. With an inclusive and richly diverse
workforce, we offer a vibrant, energetic and achievement-oriented environment. Our
community of the best and brightest professionals works as a collaborative team that is
empowered to act in the best interests of customers.

BOARD OF DIRECTORS
Mr. Kishore Biyani, Managing Director:
Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group
Chief Executive Officer of Future Group.

Mr. Gopikishan Biyani, Wholetime Director:

Gopikishan Biyani, is a commerce graduate and has more than twenty years of experience in
the textile business.

Mr. Rakesh Biyani, Wholetime Director:

Rakesh Biyani, is a commerce graduate and has been actively involved in category
management; retail stores operations, IT and exports. He has been instrumental in the
implementation of the various new retail formats.

Mr. Ved Prakash Arya, Director:

Ved Prakash Arya, is an engineer by training and is a graduate of the Indian Institute of
Management, Ahmedabad. Prior to joining Pantaloon Retail, he was the CEO of Globus.

Mr. Shailesh Haribhakti, Independent Director:

Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a Certified
Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co., Chartered
Accountants and past president of Indian merchant Chambers. He is on the Board of several
Public Limited Companies, including Indian Petrochemicals Corporation Ltd., Ambuja
Cement Eastern Ltd. etc. He is on the Board of Company since June 1, 1999.

Mr. S Doreswamy, Independent Director:

S. Doreswamy, is a former Chairman and Managing Director of Central Bank of India and
serves on the board of DSP Merrill Lynch Trustee Co and Ceat Limited

Dr. D O Koshy, Independent Director:

D. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National Institute of
Design (NID), Ahmedabad. He has over 24 years of rich experience in the textiles and
garment industry and was instrumental in the setting up of NIFT centres in Delhi, Chennai
and Bangalore. He is a renowned consultant specializing in international marketing and
apparel retail management.

Ms. Anju Poddar, Independent Director:

Anju Poddar, holds a Bachelor of Engineering from University of Oklahoma and is a
Director, NIFT, Hyderabad chapter. She also serves on the board of Maharishi Commerce
Ltd and Samay Books Ltd,

Ms. Bala Deshpande, Independent Director:

Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also serves on the
boards of Deccan Aviation, Nagarjuna Construction, Welspun India and Indus League
Clothing Ltd,

Mr. Anil Harish, Independent Director:

Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM from
University of Miami. He also serves on the board of Mahindra Gesco, Unitech, IndusInd
Bank and Hinduja TMT.

VISION

 To delivered everything, everywhere, every time, to every Indian

customer in the most profitable manner.
 One of the core values at Future Group is “India ness” and is corporate
credo is – Rewrite rules. Retain value.

MISSION
  We share the vision and belief that our customers and stakeholders shall
be served only by creating and executing future scenarios in the
consumption space leading to economic development.
 We will be the trendsetters in evolving delivery formats, creating retail
realty, making consumption affordable for all customer segments.

CORE VALUE

 Leadership: to be a leader, both in thought and business.

 Respect & Humility: to respect every individual and be humble in our
conduct.
 Introspection: leading to purposeful thinking.
 Openness: to be open and receptive to new ideas, knowledge and
information.
 Valuing and Nurturing Relationships: to build long term relationships.
 Simplicity & Positivity: Simplicity and positivity in our thought,
business and action.
 Adaptability: to be flexible and adaptable, to meet challenges.
 Flow: to respect and understand the universal laws of nature

Objectives of big bazaar

1. To determine the current status of big bazaar.

2. To study the satisfaction level of customers with regard of big bazaar.
3. To Identify the main competitors of Big Bazaar in respect of its services.
4. To know about the expectation of the customers regarding any improvements in a
particular area in big bazaar.
 5. To study, access and analyse the overall behavioural pattern of the consumers of big
bazaar.
6. To identify the consumers buying behaviour at big bazaar.

CURRENT POSITIONING STRATEGY OF BIG BAZAAR:

Big Bazaar is holding a strong position in the market and is growing very fast. It captures the
maximum Indian market and with a strong financial background and it has to go a long way
through. The low price strategy it is successfully running its business all over India and is still
growing bigger and bigger.

BIG BAZAAR’S NEW MARKETING STRATEGY:

Big Bazaar has launched new marketing strategy which is based on Guerrilla Marketing.
Guerrilla marketing warfare strategies are a type of marketing warfare strategy designed to
wear-down the enemy by a long series of minor attacks, using principles of surprise and hit-
and-run tactics. Attack, retreat, hide, then do it again and again, until the competitor moves
on to other markets. 

Future Group have come up with 3 catchy and cheeky ad campaigns which surely do catch
our eyes and surely one can’t resist appreciating the same.

SERVICES PROVIDED BY BIG BAZAAR

1. Free home delivery 7. Feedback and complaints

2. Shopping assistant 8. Alterations
3. Ready checklist 9. Wheel stair assistance
 4. Gift wrapping 10. Elders special
5. BB training 11. Gift voucher
6. Returns and exchange

Big Bazaar

Big Bazaar is a chain of shopping malls in India, owned by the Pantaloon Group and which
work on Wal-Mart type economies of scale. They have had considerable success in many
Indian cities and small towns. Big Bazaar provides quality items but at an affordable price. It
is a very innovative idea and this hypermarket has almost anything under one roof….
Apparel, Footwear, Toys, Household Appliances and more. The ambience and customer care
adds on to the shopping experience.

Food Bazaar – Wholesale prices

Food Bazaar’s core concept is to create a blend of a typical Indian Bazaar and International
supermarket atmosphere with the objective of giving the customer all the advantages of
Quality, Range and Price associated with large format stores and also the comfort to See,
Touch and Feel the products. The company has recently launched an aggressive private label
programme with its own brands of tea, salt, spices, pulses, jams, ketchups etc. With
unbeatable prices and vast variety (there are 42 varieties of rice on sale), Food Bazaar has
proved to be a hit with customers all over the country.
Products available in Big bazaar

Apparel and Accessories for Men, Women and Children.

Baby Accessories. Toys
Luggage
Cosmetics Home Textiles
Linens
Crockery Home Needs
Sarees
Dress Materials Suiting & Shirting Household Appliances
Stationery
Electrical Accessories Household Plastics
Utensils & Utilities
Electronics Hardware

Footwear Home Decor

Food Bazaar’s core concept is to create a blend of a typical Indian Bazaar and
International supermarket atmosphere with the objective of giving the customer all
the advantages of Quality, Range and Price associated with large format stores and also the comfort
to See, Touch and Feel the products.

'FOOD BAZAAR' a division of Pantaloon Retail India Ltd is a chain of large supermarkets
with a difference. It was flagged off in April'02. With store sizes ranging from 8,000 sq ft to
15,000 sq. ft. in Mumbai (two stores), Kolkata, Bangalore & Hyderabad, it is opening more
stores at Gurgaon (Delhi), New Bombay & Nagpur. It currently caters to over 1.2 million
customers every day across 4 outlets in India and is soon set to expand and double this figure
across 12 outlets all over the country by June 2009.

Food Bazaar offers the Indian consumer the best of Western and Indian values. The western
values of convenience, cleanliness and hygiene are offered through pre packed commodities
and the Indian values of "See- Touch- Feel" are offered through the “Mandi” atmosphere
created by displaying staples out in the open, all at very economical and affordable prices
without any compromise on quality. This satisfies the Indian consumer and comforts her
before making her final buying decision. At other super markets, the consumer is deprived of
this factor.
Truly the Indian consumer now agrees with Food Bazaar: "Ab Ghar Chalaana kitna
Aasaan”. This positioning platform of Food Bazaar is evident from the higher discounts and
the wholesale price-points which is below MRP.

Food Bazaar represents the company’s entry into food retail and is targeted across all classes
of population. Food Bazaar replicates a local ‘mandi’, to provide the much important ‘touch
& feel’ factor which Indian housewives are used to in the local bazaar. Food Bazaar has over
50,000 stock keeping units which cover grocery, FMCG products, milk products, juices, tea,
sugar, pulses, masalas, rice wheat etc, besides fruits and vegetables. All products are sold
below MRP and discounts range between 2% to 20%. Fruits and vegetables are sold at prices
comparable to wholesale prices.

BIG BAZAAR COMPETITORS

1. THE MODERN BAZAAR 6. SPAR

2. D MART 7. AVENUE
3. MORE 8. RELIANCE FRESH
4. MAHINDRA RETAIL 9. EASY DAY
5. ROOM STORY 10. STAR BAZAAR
A LAYOUT CHART OF BIG BAZAAR LOCATED IN BANGALORE

LAYOUT INDEX

1. CUSTOMER SERVICE DESK (CSD)

2. KIDS SECTION
3. LADIES SECTION
4. MEN’S SECTION
5. PROMOTIONAL SCHEME
6. NON-PROMOTIONAL SCHEME
7. SPORTS STORE
8. FOOD BAZAAR
9. CASH COUNTER

DESCRIPTION
HELP DESK – As you can see from the layout, the Help Desk is located in a place where
everyone has their first sight that is in front of the entrance. This shows that when a person
enters in to big bazaar it can get all information about the stores of big bazaar from the person
sitting in the help desk. Help Desk uses paging service as a tool for the convenience of its
employees and customers.

KIDS SECTION – The kids’ section is located just at the left corner of the entrance of
big bazaar. In the kid’s section kid’s accessories like diapers, trolleys, suckers, water bottles
are available in one part. Kid’s jackets and baba suits are available in another part. Kids
casual wear (jeans and shorts) are placed in one part of it and infant shirts & t-shirts are also
placed in another part. In this section the pillars are used for displaying information like size
chart and section description.

MEN’S SECTION – Next to it is the men’s section that is in the center. It is divided in to
five parts. At one part men formal shirts are available. In other parts men trousers, suits and
blazers, fabrics and ethnics are available respectively.

LADIES SECTION – Next to it is the ladies’ section that is in the extreme right side.
The ladies’ section is segregated in to seven parts. Ladies section starts from ladies’ ethnics,
ladies western wear, ladies’ formals (office wear), ladies accessories – lingerie’s, ladies
perfumeries, and ladies’ cosmetics respectively.

Promotional scheme – With an add on to the above products there are various other
products which are available with a promotional scheme. The various products under this
scheme includes girl t-shirts, infant winter wear etc.
Non-Promotional scheme – There are various other products available without any
promotional scheme which includes jeans, infant baba suits, infant t-shirts, kids night wear,
kids salwar suits etc.

Sports Store – At the extreme corner there is a sports store where various kinds of sport
items are available.

Food Bazaar – The food bazaar is in the ground floor of the building. Various kinds of
food items, fruits and vegetables are available there. Sitting arrangements are well made so
that people can sit and take tea, coffee or snacks or any other food item and can relax.

Cash Counter – The cash counter is located just near the exit

RETAIL IN INDIA

According to this year’s Global Retail Development Index India is positioned as the leading
destination for retail investment. This followed from the saturation in western retail markets
and we find big western retailers like Walmart and Tesco entering into Indian market. India’s
retail industry accounts for 10 percent of its GDP and 8 percent of the employment to reach
$17 billion by 2010. There are about 300 new malls, 1,500 supermarkets and 325
departmental stores being built in the cities.

The BMI India Retail Report for the third-quarter of 2010, forecasts that the total retail sales
will grow from US$ 353 billion in 2010 to US$ 543.2 billion by 2014. With the expanding
middle- and upper-class consumer base, there will also be opportunities in India's tier II and
III cities. The greater availability of personal credit and a growing vehicle population to
improve mobility also contribute to a trend towards annual retail sales growth of 11.4 per
cent. Mass grocery retail (MGR) sales in India are forecast to undergo enormous growth over
the forecast period. BMI further predicts that sales through MGR outlets will increase by 154
per cent to reach US$ 15.29 billion by 2014. This is a consequence of India's dramatic, rapid
shift from small independent retailers to large, modern outlets.

BMI forecasts consumer electronic sales at US$ 29.86 billion in 2010, with over the counter
(OTC) pharmaceutical sales at US$ 3.28 billion. The latter is predicted to be the fastest
growing retail sub-sector and BMI forecasts that sales will reach US$ 6.18 billion by 2014,
an increase of 88.5 per cent.

China and India are predicted to account for almost 91 per cent of regional retail sales in
2010 and by 2014 their share of the regional market is expected to be more than 92 per cent.
Growth in regional retail sales for 2010-2014 is estimated by BMI at 72.2 per cent, an annual
average of 14 per cent. India should experience the most rapid rate of growth in the region,
followed by China. For India, its forecast market share of 13.9 per cent in 2010 is expected to
increase to 14.3 per cent by 2014.

Moreover, for the 4th time in five years, India has been ranked as the most attractive nation
for retail investment among 30 emerging markets by the US-based global management
consulting firm, A T Kearney in its 8th annual Global Retail Development Index (GRDI)
2009. India remains among the leaders in the 2010 GRDI and presents major retail
opportunities. India's retail market is expected to be worth about US$ 410 billion, with 5 per
cent of sales through organised retail, meaning that the opportunity in India remains
immense. Retail should continue to grow rapidly—up to US$ 535 billion in 2013, with 10 per
cent coming from organised retail, reflecting a fast-growing middle class, demanding higher
quality shopping environments and stronger brands, the report added. Bharti Retail
strengthened its position in northern India by opening 59 stores, Bharti Wal-Mart is expected
to open 10 to 15 wholesale locations in the next three years, and Marks & Spencer is
considering plans to open additional outlets in the next few years.

Established retailers are tapping into the growing retail market by introducing innovative
store formats. Spencer's Retail, MORE (owned by Aditya Birla Group) and Shoppers Stop
(owned by K Raheja Group) already plan to expand.

According to a McKinsey & Company report titled 'The Great Indian Bazaar: Organized
Retail Comes of Age in India', organized retail in India is expected to increase from 5 per
cent of the total market in 2008 to 14 - 18 per cent of the total retail market and reach US$
450 billion by 2015.
Furthermore, according to a report titled 'India Organized Retail Market 2010', published by
Knight Frank India in May 2010 during 2010-12, around 55 million square feet (sq ft) of
retail space will be ready in Mumbai, national capital region (NCR), Bangalore, Kolkata,
Chennai, Hyderabad and Pune. Besides, between 2010 and 2012, the organized retail real
estate stock will grow from the existing 41 million sq ft to 95 million sq ft.

India continues to be among the most attractive countries for global retailers. Foreign direct
investment (FDI) inflows between April 2000 and April 2010, in single-brand retail trading,
stood at US$ 194.69 million, according to the Department of Industrial Policy and Promotion
(DIPP).

4 P’S OF BIG BAZAAR

PRODUCT MIX

Apparels Home Care Chill Station Farm Produce

Denim & shirts Shampoos Soft drink Fruits

Fabrics Detergents Packaged Juice Vegetables

Formal wear Soaps Milk items Imported fruits

Casual wear Liquid wash Frozen foods Dairy products

PRICE MIX

 Value pricing
 Promotional pricing
 Differentiated pricing
 Bundling
PLACE MIX

 Initially Identifies Future/Potential development areas.

 Acquire such areas at an early phase before the real estate value booms.
 Located at high traffic areas.
 Design to look crowded.

PROMOTION MIX

 Exchange Offer
 Weekend Discount
 Point of Purchase Promotion
 Aap ke liye

ORGANISATION STRUCTURE
SWOT ANALYSIS
A SWOT analysis is done to know the strengths, weaknesses, opportunities and threats of any
company. This analysis will explain about the strengths, weaknesses, opportunities and
threats of big bazaar.

Strengths of Big bazaar

 Large variety option

 Cheap price
 Huge customer Base
 Volume sales

Weaknesses of Big bazaar

 Lacks in branded products

 Low in product quality
 Unable to provide enough parking space to its customers

Threats for Big bazaar

 Opening up of other discounted stores like Vishal mega mart

 Convenience of customers to nearby kirana stores
 Availability of products in other retail outlets

Opportunities for Big bazaar

 To open up a greater number of big bazaars in different cities of the country.

 To grab the rural market
 To bring in the customers of other retail outlet by dealing with branded products.
 Add more products to its product category

CUSTOMERS VISIT BIG BAZAAR

 Weekly 29%
Monthly 34%
Quarterly 23%
On unplanned basis 14%

14%

29%

Weekly
Monthly
23% Quarterly
On a unplanned basis

34%

Interpretation: From this I interpret that in big bazaar 34% customers visit monthly, 29%
customer visit weekly 23% customers visit quarterly and 14% customers visit on planned
basis, it means mostly customers visit weekly and monthly basis for purchase their
requirements.

Products mostly purchased by customers in big bazaar

 Clothes 60%
Grocery 70%
Food Item 50%
Leather Item 25%
Electronic Item 15%
Gift Item 10%
Any other Item 10%

Any other Item

Gift Item

Electronic Item

Leather Item Series1

Food Item

Grocery

Clothes

0% 20% 40% 60% 80%

Analysis: This chart clearly indicates that the demand for grocery that is 70% is highest by
the customers followed by clothes rated 60%. The next highest demand is for food items that
is 50%. 25% demand is for leather items in big bazaar. Electronic items holds 15% of
demand and gift items and other items has a demand of only 10% by the customers of big
bazaar.

Interpretation: From this analysis I interpret that customers demand are high for grocery
and clothes followed by food items in big bazaar. Electronic items have a little demand by the
customers. Gift items and other items are not much in demand by the customers. I can
interpret that clothes, grocery and food items are the major products which hold maximum
number of customers. So big bazaar should maintain its low pricing and product quality to
keep hold of the customers and also it should keep more qualitative products of gift and
leather items so that people would go for more purchase of these items from it. Big bazaar
has many local branded products of grocery and cloths and it is successfully selling it. It
should also include branded products so that more sales can take place.

Comparison of brand preference on different product category

Cloths 40%
Grocery 40%
Gift Items 33%
Electronic Items 25%
Leather Items 2%
Any Other Item 12%

Analysis: This graph

shows that cloths and grocery are the only two items on which customers mostly prefer the
brands that is 40% each. 33% brand preference is on gift items and 25% is on electronic
items. Brand preference on leather items is 2% and 12% on any other item.

Interpretation: From this I interpret that some of the products brand are predecided in
advance and for some of the products customers don’t at all predecide any brand. As per
electronic goods are concerned customers predecide the brand as many branded electronic
products are available in big bazaar. The customers predecides brands on cloths and grocery
most as big bazaar produces much of local brands and also have some well-known branded
products of clothes with it like flying machine jeans.