Advertising Vocabulary

term meaning

ad abbr. advertisement - also advert abbr.

Those ads for hamburgers always make me feel

hungry.

advertisement n. item of publicity on TV, radio, the Internet etc that's

meant to persuade people to do something like buy a
product, attend an event, etc

Are TV channels allowed to run advertisements for

gambling websites in your country?

advertising n. company specialising in producing and placing

agency advertisements for clients

Before becoming a film director, Peter worked for

an advertising agency.

AIDA abbr. Attention, Interest, Desire, Action - the

objective of all advertisements

The AIDA model lists the four stages consumers go

through when being persuaded to buy something.
term meaning

benefit n. advantage of a product or service, usually derived

from its features

A good advertisement makes buyers think about a

product's benefits more than the features that
create these benefits.

billboardUS n. a large signboard, usually outdoors, on which a

poster-style ad is displayed; hoardingUK

I wonder what it costs to advertise on one of

those billboards you drive past on the way to the
airport.

circulation n. average number of copies of a magazine or

newspaper sold in a particular period

Our newspaper's circulation has dropped every

year since people began going online for news.

classified ads n. small advertisements carried by magazines,

newspapers, websites etc categorised by subject
- also classifieds n.

We list our job offers in the classified ads in

Craigslist and the local newspaper.
term meaning

click n. (in advertising) the act of pressing a mouse or

touch screen on a display ad to visit the advertiser's
website

Any online ad that gets enough clicks to generate a

click-through rate of above 0.4% is doing great.

commercial n. a paid advertisement on radio or TV

After every song on the radio we get two or

three commercials. It's too much advertising for me.

coupon n. part of a printed advertisement used for ordering

goods or getting a discount, sample etc

Marian saves a lot by cutting out those

discount coupons you see in supermarket
catalogues and magazines.

double-page n. advertisement printed across two pages in a

spread magazine or newspaper

Mercedes Benz has commissioned our agency to do

a series of double-page spreads for their latest
models.
term meaning

eye-catcherUS n. something that especially attracts one's attention

- eye-catching adj.

For an online ad to generate a lot of clicks it has to

be an eye-catcher that really grabs people's
attention.

feature n. special characteristic of a product, usually leading

to certain benefits

The drink's main feature is its low sugar content,

and its benefit is that it makes you look slimmer and
sexier.

poster n. large printed sheet of paper, often illustrated, used

to advertise a product, event etc

Politicians must spend a fortune on

those posters they put up everywhere before an
election.

PPC abbr. pay per click; advertising model in which

advertisers pay a publisher each time one of their
ads is clicked on

When we advertise online, we always choose

the PPC option.
term meaning

prime time n. hours on radio and TV with the largest audience,

esp. the evening hours

How much is a 30-second radio slot in prime time?

promote v. to (try to) increase sales of a product by publicising

and advertising it

Lil Nas was smart enough to promote his music

online for free and his song was a hit after his home-
made video went viral.

slot n. specific time in a broadcasting schedule when a

commercial may be shown

The most expensive ads on TV are those 30-

second slots in the Super Bowl that cost over
$4,000,000 each.

target n. objective; what one is aiming at - target

audience n.

If your target is the teen market, make sure your ad

includes language and designs they'll identify with.