Professional Documents
Culture Documents
Pharma Sector Financial Analysis: How To Research The Consumer Products Sector (Key Points)
Pharma Sector Financial Analysis: How To Research The Consumer Products Sector (Key Points)
Fast moving consumer goods (FMCG) is the 4th largest sector in the
Indian economy. There are three main segments in the sector – food and
beverages which accounts for 19% of the sector, healthcare which accounts for
31% and household and personal care which accounts for the remaining 50%.
Growing awareness, easier access and changing lifestyles have been the
key growth drivers for the sector. The urban segment (accounts for a revenue
share of around 55%) is the largest contributor to the overall revenue
generated by the FMCG sector in India. These initiatives are expected to
increase the disposable income in the hands of the common people, especially
in the rural area, which will be beneficial for the sector.
The Goods and Services Tax (GST) is beneficial for the FMCG industry as
many of the FMCG products such as Soap, Toothpaste and Hair oil now come
under 18% tax bracket against the previous 23-24% rate. Also, rates on food
products and hygiene products have been reduced to 0-5% and 12-18%,
respectively.
Demand
Barriers to entry
Suppliers being small and fragmented have limited bargaining power. Most
tobacco companies have integrated backwards and have their own supply
chains. Therefore, the bargaining power of suppliers is not high.
Rising competition and the onslaught of the e-commerce boom does provide
good bargain opportunities for customers. Tobacco consumption is more or
less a habit, and thus the bargaining power of consumers is only to the extent
of choice of the brand.
Competition
Revenues of FMCG sector reached Rs 3.4 lakh crore (US$ 52.8 billion) in
FY18 and are estimated to reach US$ 103.7 billion in 2020.
The sector witnessed healthy FDI inflows of US$ 14.7 billion, during April
2000 to March 2019.
One major factor driving the demand for food services in India is the
growing youth population, primarily in the country’s urban regions. India has a
large base of young consumers who form most the workforce and, due to
time constraints, barely get time for cooking.
Prospects
Leading players of consumer products have a strong distribution
network in rural India; they also stand to gain from the contribution of
technological advances like internet and e-commerce to better logistics. Rural
FMCG market size is expected to touch US$ 220 billion by 2025.
Online portals are expected to play a key role for companies trying to
enter the hinterlands. The Internet has contributed in a big way, facilitating a
cheaper and more convenient means to increase a company’s reach.
The initiatives for the growth of sector are expected to increase the
disposable income in the hands of the common people, especially in the rural
area, which will be beneficial for the sector.
Going forward, FMCG companies are likely to post the worst revenue
growth in the last 15 years as the slowdown in the sector intensifies due to
lower farm incomes, liquidity crunch, and rising unemployment
https://www.equitymaster.com/research-it/sector-
info/pharma/Pharmaceuticals-Sector-Analysis-Report.asp
https://www.moneycontrol.com/stocks/marketstats/sector-
scan/bse/today.html