Creative Brief #1

Rabellia is a hotel and resort establishment with a difference. The hotel was
established in 2008 and since then it has won multiple hospitality awards. The
company is distinguished by its exceptional traditional touch in its living spaces
which puts them up on 4-stars rating. It is focused on providing comfort to its
guests by adding the African detail to give a homely experience.
See Hospitality Industry stats below
1. Hotel numbers
a. 5 stars - 9
b. 4 stars - 27
c. 3 stars - 69
d. 2 stars - 191
e. 1 star - 60
2. Revenue inflow
a. 5 stars: =N=396M
b. 4 stars: =N=139M
c. 3 stars: =N=81M
d. 2 stars: =N=101M
e. 1 star: =N=19M
3. Gender
a. Male – 61%
b. Female – 69%
4. Reasons for coming
a. Corporate function – 52%
b. Individual relaxation – 10%
c. Tourism – 38%

To establish and promote its brand, the company requires a new logo design,
adverts for its online presence, and print materials.

You are required to design the following:

1. A beautiful logo for Rabellia Resorts, with branding and marketing
collaterals.
2. Banner ads with the copy: “For the love of living. Every moment at Rabellia
is meticulously curated to ensure the enriching African experience.” [Use
these sizes – 720x300, and 300x600]
3. Create an infographics for Rabellia detailing industry statistics.
Creative Brief #2
Item-5 is a bi-annual event hosted by The Triad Alliance, a consortium of three
leading tech and business management companies in Nigeria. Young entrepreneurs
and founders from all across the country are invited discuss and share ideas and
resources on trending topics in business and technology in Africa.

This year’s editions will be focused on the arrival of Artificial Intelligence in the
African technosphere.

The theme for the second event of the year will be “Smart Products. Smart
Africa,” as there will be an unveiling of novel African products that embrace
advance machine intelligence to solve problems in the African context.

Design an outdoor Billboard for this event, coming up on the 27 th of August, 2018,
at The Civic Center, Victoria Island. The design will be used on overhead advert
spaces at the Lekki Toll-gate. [Assume the width-to-height ratio is 8:1]
You required to come up with this design using image assets or colour swatches of
your choice.
Creative Brief #3
‘Designs Pro’ just concluded this year’s graphics design and development
conference themed “Digital Disruption in the Design world”. Below are statistics
to show data captured during the event.
Statistics: 2018 vs 2017
2018 2017
Attendees 21234 14004
Hashtag (#Design2018) online reach 100477980 98000345
Sessions 72 60
Exhibitors 67 60
Gamers 1856 543
Speakers 52 34
Media presence 92 82
Masterclasses 12 12

The conference was held at the Hilton Hotel Abuja from 7th – 9th February, 2018.
Design an infographic showcasing relevant data on the conference. The
infographic will be attached to the newsletter going out to all past attendees
reminding them to start registration for 2019 conference.
Create designs for the below.
1. 2019 conference logo
2. Online marketing collaterals for 2019 conference.
The color theme for Design Pro logo is 0000ff, 111111 & 00a651(main)