Course Name: Business Research Methodology

RESEARCH PROPOSAL ON
“Business Communication Process of Social Islamic Bank Limited —Its
Advantage and Disadvantage”

Submitted to:
Dr. Md. Akram Hossain
Director
Department of Management Information System
University of Dhaka

Submitted by:

NAME ID

Farzana Akhter Popy 61529-22-077

Date
of
Submission: 20/10/2016

Letter of Transmittal
March 10, 2016

Dr. Md. Akram Hossain

Director

Department of Management Information System

University of Dhaka

Subject: Submission of Research Proposal on “Communication system of SIBL--It’s

Advantage and Disadvantage.”

Dear Sir

I am very pleased to submit this Research Proposal on Communication system of SIBL--It’s

Advantage and Disadvantage. I am honored to prepare this proposal paper under your course
since it gave me the opportunity to learn and present implementation of real life scenario.

I tried my level best to present my experience, knowledge and accumulate the information for
you as comprehensive as possible. Thank you very much and I will cordially welcome any
clarification and suggestion about any view and conception disseminated through this report.

Sincerely
Farzana Akhter Popy
ID-61529-22-077
 Executive Summary

In this report I have discussed about SIBL’s communication process. SIBL is one of the leading
Banks and is one of the tenth largest Bank of Bangladesh. Many branches of this organization is
working in Bangladesh and they are known as SIBL in this region. The goal of this report was to
gather sufficient information on how their communication system works. SIBL gives preference
to informal communication process over formal communication process. In our hypothesis we
stated that SIBL is facing difficulties by allowing informal networking in the organization. So to
justify this hypothesis I went through interviews and surveys. At first I interviewed some of the
top level managers. I interviewed the vice Chairman of SIBL Mr. Sayedur Rahman, Managing
Director Mr. Md.Shafiqur Rahman, Manager Mr. M.A Maruf and the Director Mr. Alhaj Sultan
Mahmood Chowdhury. I also conducted a survey among the employees SIBL to find out
necessary information. After gathering information from the interviews and surveys I analyzed
the replies of the employees regarding the communication system in SIBL.. After analyzing the
data I found that majority of the employees found this communication process very convenient
and a minority of the employees feel that this system is affecting their privacy and causing
problems in the working environment.
 Introduction

Social Islamic Bank Limited known as “SIBL” a second-generation bank, operating since 22

November, 1995 based on Shariah Principles, has now 86 branches all over the country. It works
as an Islamic Participatory Commercial Bank with human face approach to credit and banking on
the profit and loss sharing.

SIBL is a pioneer in introducing on-line banking among all the Islamic Banks of the country with
state-of-the-art banking software, which will enable the bank to perform as any branch real time
banking service to the clients. The state-of-the-art banking software of the bank will enable to
perform as any branch real time banking service to the clients. SIBL is supported by core
banking solutions and our products & services are strongly backed by IT infrastructure, which
are upgraded & expanded on continuous basis.

Social Islamic Bank Limited is always with modern thinking and up to date technology. It has
naturally introduced online banking, ATM service and any branch banking like
products. SIBL is prospering along with its clients and partners and contributing to nation as
well.

Objectives

The objective of the paper is to present a project proposal on “Communication system of

SIBL--It’s Advantage and Disadvantage. Specific objectives regarding this study are as
follows:

 to gather information about the communication system of Social Islamic Bank Limited
and its different aspects.
 various effects of this communication system
 Its merits and demerits.
 To know how they communicate internally and externally.
 To know what kinds of communication tools they use in order to communicate.
 Research Question

1. Does SIBL have a proper communication system?

2. Does SIBL’s communication depend on technology?
3. Does informal communication lead to grapevine in the company?
4. If so then how does it affect the company’s performance?
5. Is the communication process in harmony with the organization culture?
6. How do employees usually communicate with your colleague?
7. Do they feel free to communicate with your peers?
8. Do they find any advantages and disadvantages in this communication system?
9. Do they want any change in this system?
10. Do they feel this communication system is secure?

Hypothesis

There are various ways to communicate within a business, and communication is the essence of
management. It involves the constant flow of information, through various levels of hierarchy
both laterally and vertically. Effective communication is essential in maintaining cohesion
within a group. Communication can be formal or informal in bank sector.

The research that will be conducted will help us understand whether the mixture of
communication methods has any advantages and disadvantages. There may be certain
advantages from the mixture of communication methods such as easier to communicate with one
another within the organization and might also build loyalty towards the company.

Though there may also be a few drawbacks to such communication methods such as gossiping
might occur due to personal communication which might affect the attitude of the person and in
turn damper their work performance.

Research Methodology

As for primary source, I plan to survey employees in Social Islamic Bank Limited through a
questionnaire to find out the difficulties, challenges and barriers they face in their workplace to
communicate with others and also their views concerning different communication process and
whether effective and traditional communication process are able to solve their communication
problems and make the communication effective within the organization.

As for my secondary source for the research paper, I wish to go through newspaper articles,
journals and browse the internet.

Organization

My research paper will follow the general format of a research paper with the main sections such
as Introduction, Background, Literature Overview, Data Presentation and Analysis, and
Summary of Findings, Recommendation, Conclusion. The organization of this paper will be
directed by the research questions which would be answered in the above mentioned main
sections.

Work Plan/Schedule

A work schedule will estimate the overall time period for each process of the research.

Conclusion

The research proposal expects to suggest that majority of the employees found this
communication process very convenient and it helped them to be more efficient in their
workplace. It seemed that a minority of the employees feel that this system is affecting their
privacy and causing problems in the working environment. Although it seems that informal
communication is working great for SIBL but I feel that it may cause problems in the future. The
informal communication and the open door policy SIBL follows are highly commendable but I
suggest that SIBL should be less lenient towards their informal communication process.

Request for Approval

I hereby request the approval of my research proposal. I would be grateful for any form of
suggestions from you that will help me prepare this research paper to investigate the overall
impact of having effective business communication process in SIBL.