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    MOSP Case 1

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    Sakshi Shah
    The document discusses problems with franchising and mass marketing of cataract screening and surgery in Tirunelveli, India. It considers alternatives like collaborating with local hospitals to set up screening kiosks, converting Tirunelveli into a medical college, or using mobile/virtual kiosks. The alternatives will be evaluated based on conversion rates, footfall, infrastructure quality, occupancy rates, and average fees. Potential negatives include ensuring dedication of professional staff, commitment of partners, and investment requirements.

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    MOSP Case 1

    Uploaded by

    Sakshi Shah
    15 views2 pages
    The document discusses problems with franchising and mass marketing of cataract screening and surgery in Tirunelveli, India. It considers alternatives like collaborating with local hospitals to set up screening kiosks, converting Tirunelveli into a medical college, or using mobile/virtual kiosks. The alternatives will be evaluated based on conversion rates, footfall, infrastructure quality, occupancy rates, and average fees. Potential negatives include ensuring dedication of professional staff, commitment of partners, and investment requirements.

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    The document discusses problems with franchising and mass marketing of cataract screening and surgery in Tirunelveli, India. It considers alternatives like collaborating with local hospitals to set up screening kiosks, converting Tirunelveli into a medical college, or using mobile/virtual kiosks. The alternatives will be evaluated based on conversion rates, footfall, infrastructure quality, occupancy rates, and average fees. Potential negatives include ensuring dedication of professional staff, commitment of partners, and investment requirements.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    15 views2 pages

    MOSP Case 1

    Uploaded by

    Sakshi Shah
    The document discusses problems with franchising and mass marketing of cataract screening and surgery in Tirunelveli, India. It considers alternatives like collaborating with local hospitals to set up screening kiosks, converting Tirunelveli into a medical college, or using mobile/virtual kiosks. The alternatives will be evaluated based on conversion rates, footfall, infrastructure quality, occupancy rates, and average fees. Potential negatives include ensuring dedication of professional staff, commitment of partners, and investment requirements.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 2

    PROBLEM STATEMENT

    1. Franchising or not?
    2. Mass Marketing of cataract
    a. Screening rate conversion is quite low, <15%
    3. Financial illness of Tirunelveli
    4. Occupancy rate
    5. Qualified Personnel

    ALTERNATIVES

    1. Collaboration with local hospitals in cities and Setup of Kiosks in Villages


    a. Better Reach
    b. Marketing of Cataract Surgery
    2. Conversion of Tirunelveli into Medical College
    3. Mobile kiosks or Virtual kiosks

    EVALUATION OF ALTERNATIVES

    1. Conversion rate
    2. Footfall
    3. Quality of Infrastructure
    4. Occupancy Rates
    5. Average Fee

    NEGATIVES OF ALTERNATIVES

    1. Dedication of professional staff


    a. Offering chance for publications and seminars
    b. International exposure
    2. Commitment of Partners
    a. CSR
    b. Public image
    3. Investment
    a. Virtual platforms
    b. SHGs for communication facilitation

    KIOSK 1
    LOCAL PARTNER:
    CITY 1 HOSPITAL
    KIOSK 2
    ARVIND EYE
    CARE
    KIOSK 3
    LOCAL PARTNER:
    CITY 2 HOSPITAL
    KIOSK 4
    Summary 1: Kiran

    Summary 2: Trisha

    Situational Analysis 5Cs: Abhiuday

    Problem Statement, Alternatives: Akhil

    Evaluation: Akhil

    Recommended Action: Thomas

    Negatives: Shabari

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