Tero, Stephanie C.

BS in Accountancy
3rd year

V. Market Segmentation

The business is concentrated on the population of Calinan District. It aims i to

help middle to upper class client on planning their desired event. The potential

customers were segmented through demographic segmentation particularly basing on

the age. This strategy groups the market through age basis to properly organize and

precisely sort the offerings and ideas that would best suit on every life phase. This

would help the business formulate ideas, marketing strategies, services and packages

that will fit on infants, youngsters, teens, young couples, mature working adults, and

oldies (Monash University, 2018).

These are the following potential customers segment by the business:

Age Breakdown:

Under 24: Clients under this bracket usually is on the peak of fun and enjoyment.

Different parties on their college departments, graduations, and birthdays will be more

likely on the modern vibe. Clients prefer rave parties, color blasts, EDM music and all

stuff that would shout fun. This is also the time for young couples to get married, most of

the time they wanted unique proposals and wedding set-ups.

Ages 25-59: Clients are usually employed, owners of business and those who were

making their own family. Mostly middle to upper class family would have lesser spare

time on preparing an event even if they wanted to have a grand celebration. Employee

and employers would be having hectic working life but will be needing to hold on special
Tero, Stephanie C.
BS in Accountancy
3rd year
events for their companies. The business would be much of a help to make their dream

event happen. Most of the customers will be on this segment.

Ages 60 and above: Senior years and the gift of long life is indeed a celebration. Many

are retiring and celebrating anniversaries. This is also the time where they only wanted

to enjoy life and spent the rest of their timeline with great memories to cherish. Most of

the clients here sponsors for the celebration of the children, grandchildren and even

willing to spend resource for holidays and special occasions. Bigger earning can be

found on this segment depending on the circumstances they are in.

Promotion Strategy

The 80’s Events Specialists will be promoting mostly using technology since this

is the best medium that mostly used today. The business will also be using conventional

such as word of mouth, illustrations like tarpaulins and posters that will be hanged on

some areas around the District. These strategies will try to penetrate on both personal

and virtual manner to ensure that the target market would be inform of the presence of

the business and would leave a good impression.

Tero, Stephanie C.
BS in Accountancy
3rd year
Social Media

Facebook. This the most generic software that can reach thousands of people, it

is a great help to expand the business’s presence through tagging, comment mentions,

likes and sharing capability of the application. This application is very common and is on

every mobile phone of most Filipino. This is where we will be posting our offers,

reviews, events handled, new on this industry and even tips on handling events.

The 80’s Events

Specialists

Instagram. This is will be where well-picked photos of an event will be posted.

This will serve as the gallery of rare events that was once an idea and desire of a client

but made possible through the business planning expertise.

Tero, Stephanie C.
BS in Accountancy
3rd year

Twitter. Is another another social media application mostly use by millenials.

With the medium, the business would be able to enter the virtual world of most tees.

Tips and trivias will be posted here. Also, some photos of the events, short clips and

behind the scenes will also be posted for the followers and account visitors to look and

be encourage on using the service.

Promos

The 80’s Events Specialists will also offer discounts, rewards, and bulk promos

on some special holidays here in the Philippines such us Christmas and New Year. Bulk

promos for reunions, alumni homecomings, conferences and symposium to encourage

the client to avail the services.

This are actually the initial strategies instill on the business and as it grows and

succeed, different marketing techniques and offers will be formulated by the business to

ensure that the potential customer and the business would benefit best.
Tero, Stephanie C.
BS in Accountancy
3rd year

VI. Location

The business will be initially home-based to avoid too much overhead on its start-

up cost but will eventually have its rented space when the business prosper.

Equipments and materials on party can be easily found on the house of the owner, kept,

properly arrange on a conducive environment and well-maintained. The business is

located at Purok 19, De Lara St., Estrella Subdivision, Calinan District, Davao City. The

area is peaceful and very accomodating, the client will have no worry on finding the

location since it is located near Fausta which is the center of Calinan is located. A big

signage is installed right beside the post of the street and another will be found on the

owner’s house.
Tero, Stephanie C.
BS in Accountancy
3rd year
Figure 2. Service Office Location
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References
(2018, February). Retrieved from Monash University:
https://www.monash.edu/business/marketing/marketing-dictionary/a/age-and-life-cycle-
segmentation#:~:text=Marketing%20dictionary,-Age%20and%20Life&text=A%20demographic
%20segmentation%20strategy%20in,life%20of%20interest%20to%20it.