Session 2 - Content

industry in M&E &

How content is
becoming center of
M&E
Content industry
 Creative
Studios /
Film / Show
independent
production
Content Houses - YRF
Content Industry – producers -
TVF
Ecosystem
Content
What makes up the content industry ? Content Delivery –
Syndication -
Shemaroo Prime
Focus , UFO

Content Infrastructure
Platforms providers –
Tata Sky, Jio
– TV, OTT

Allied Studio
Creative&
Services –
technical
Editing
Training -
Dubbing,
Whistling
subtitling ,
Woods, SIFT
Color correcrion
Traditional vs. Digital content
 Traditional vs. Digital content

Television series Theatrical films Short form content OTT content

Traditional content Digital content

 Traditional vs. Digital content

Limited Regulation on Experimental genres- Duration for traditional Budget for digital
Digital provides more Digital content allows content is fixed 22 mins content can vary and
freedom to produce for more episode and 2- 3 hr for be very limited.
content experimentation unlike film. Digital provides Yet acceptable to
traditional content leverage of duration consumer
Content trends
1. Rise of Regional content
Regional Content

Regional content consumption is driving both traditional and digital mediums

TV Viewership growth was led by regional channels in 2018 YouTube growth in

(growth as a % on 2017) Regional content
2. Niche content
 Niche Content

Content / Platform for highly targeted Community or Interest groups

Niche Value added Services on DTH Niche content has been a part of digital on YouTube and
powered by Shemaroo OTTS like VIU (Korean Content) . Veqta is another interest
based example.

• Astrology service
• Retirement Tv
• Fitness
Sports OTT
3. Content Format
Format

• Short Form Content –Short form content works well

for User generated content , Social platforms .
Monetization is limited (generally ad Supported)

• Long Form content – Long form content is generally

the more commercially used format across digital
and traditional mediums
Format

• Seasons – release of complete content collectively

This is a more used format for VODs
- Binge Watch

• Episodic – Release of one Episode at a time.

More in line with traditional format .
- Appointment viewing
Streaming Live TV channel on OTTs
Streaming Live TV channel on OTTs

Sony Liv
Jio TV

• Provides for additional reach/revenue for TV channel

• Provides additional content to OTT

Content at center of M&E
 TV channels
Broadcasters
Independent Content
Producers

OTT
Content House

Production houses
VAS Services – DTH/
Cable

Allied Content
Services – restoration,
Supply Side enhancement,
subtitling Mobile VAS

Demand Side
 Content at center of M&E

Supply Side Demand Side

Content House

Growth in content production has Rise in Platforms in the last 5

been steady years has created a large demand
for content
 Content at center of M&E
The effects :
• This has led to the Content IP owners becoming very
significant

• Platforms have started production of originals or

owned IPs

• Content owners have turned into content platforms

like ShemarooMe, Eros Now
Thank You