Hey my name is Tabish Khan and I love to write

creative assignment for people in very cheap

rates so for contact @Tabish105

SAMSUNG
Assignment

TABISH KHAN
SAMSUNG
SAMSUNG IS A SOUTH KOREAN MULTINATIONAL CONGLOMERATE
HEADQUARTERED IN SAMSUNG TOWN, SEOUL. IT COMPRISES NUMEROUS
AFFILIATED BUSINESSES, MOST OF THEM UNITED UNDER THE SAMSUNG
BRAND, AND IS THE LARGEST SOUTH KOREAN CHAEBOL. SAMSUNG WAS
FOUNDED BY LEE BYUNG-CHUL IN 1938 AS A TRADING COMPANY.

INTRODUCTION
?Samsung Electronics Co., Ltd, is a global leader in digital media and digital
convergence technologies, ?Samsung is the world largest company having the
highest brand value. Samsung is operating in more than 50 countries in the
world.The head office of Samsung is in the capital of Seoul, South Korea.The
chairman of the Samsung group is Mr KUN HEE LEE. The name of Samsung
literally means ?tristar? in Korean. Nowadays Samsung invests in the buldings
foundation and concrete sector under the samsung brand.The word Samsung
electronic is written in white on a blue background.It represents stability, reliability
and warmth. Samsung manufacturers electronic goods such as TVS, computers,
notebooks, washing machines, microwaves, usb devices mobiles, lcds, cameras, cd
players etc.The other production of Samsung groups is in construction sector such
as in real estate but it specializes in electronic log ,electronic pipe , tube pipe,
telephone log (which all are made by concrete and iron).Samsung is the highest
brand having the medium cost value. Most of the Samsung electronic company had
been moved in china and other asian countries for example Vietnam, the Phillipines,
and India. The reasons behind its transfer were low labour and raw materials costs.
The said asian countries are way much cheaper than US, Canada and UK.

The brand vision of samsung is to totally different and unique from other brands like:
Sony,LG and Panasonic. ?Leading the digital convergence revolution? is the vision
of the Samsung brand.This case study is totally based on the electronics side of the
Samsung brand.The word Samsung is written in korean language ??

Samsung is the third largest South Korean company which was established in 1969
as the flagship company of the Samsung group or Samsung corporation. Samsung
achieved fast growth through exports. Samsung decided to venture into the
television market. It started production of black and white television sets for the local
markets in 1972. However, Samsung realized that it can become a global brand.
They searched and analized the global market opportunities and challanges with the
help of customers and employees feedbacks. Samsung decided to change the
concept of its brand .It had to change the perceptions of consumer with a new brand
image. During the olympics in Seoul, South Korea in 1988, Samsung decided to
become an official sponsor for the wireless technology in order to associate its image
with global sports brand. Through the help of promotion and physical evidence

1
Samsung is currently recognized as a worldwide brand. Every country especially the
member of olympic games then, now knows about the brand. In this way, Samsung
was successful in changing the concept of its brand image and now has a good
customer base. Nowadays, Samsung has 25 production base worldwide and more
than fifty sales subsidiaries in nearly about 50 countries. Their global strategy
involves eight main regions Southeast Asia, Central Asia, Africa, and Middle East,
China, North America, Europe and Latin America. Sumsung is a famous global
company.It has manufactured electronics goods and other concreat goods.It is a
wellknown brand because of its service, excellent employees, Innovative reliable
product. A responsible approach to business and global citizenship and globlelisation
with partners and customers.Samsung is taking the world in progressive direction for
new generations. The mission of samsung is to be the best ?Digital electronic
company?.It complys with low and ethical standard cares environmental health and
safety,Mantain a clean organized culture value and respect to customer share
holders ,steakholders , employees and socially responsiable co- oppertative citizens.
So It is trying to be the best brand in the field of electronices materials in the world by
improving its size , price quality, capasity or power of the devices. Samsung is able to
achieve and maintain its low cost position due to various factors. Samsung has always
emphasized on process and production efficiency. The company places all its fab lines
and R&D facility at a single site, so that engineers from various departments can come
together to resolve any process or design issues as soon as possible. Benefiting from
the collocation, Samsung achieved an average of 12% construction costs savings.
Also, as seen in Exhibit 7a, Samsung is able to keep its fully loaded costs below that
of competitors. The lower cost is mainly attributed to lower raw materials cost, perhaps
due to better…show more content…
They, in return, gave their dedication to the firm, promising high productivity and
innovation. This gives the firm its competitive advantage in terms of speed of new
product development and superior product quality and design, which translates into
brand value. All in all, it is the interaction of the various activities and people of the firm
as well as the visionary leadership of Chairman Lee that brought success to
Samsung's strategy.