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Question Question Type Option 1

1 Any individual who purchases goods Customer
and services from the market for his/her
end-use is
called a..................
2
------------ is nothing but willingness of
consumers to purchase products and
services as per their taste, need and of
course pocket. Consumer behavior
3
------------- is a branch which deals with
the various stages a consumer goes
through before
purchasing products or services for his
end use.
a. Consumer behavior b. Consumer
interest c. Consumer attitude d.
Consumer perception
Consumer behavior
4
-------------- refers to how an individual
perceives a particular message Consumer behavior
5
“----------- is the action and decisions
process or people who purchase goods
and services for
personal consumption.”
Consumer behavior
6
_______________ emphasize(s) that
profitable marketing begins with the
discovery and
understanding of consumer needs and
then develops a marketing mix to
satisfy these needs.
a. The marketing concept b. The
strategic plan c. The product influences
d. The price influences. The marketing concept
7
. ________________ is one of the most
basic influences on an individual’s
needs, wants, and
behaviour. Brand
8
In terms of consumer behaviour;
culture, social class, and reference
group influences have
been related to purchase and
_______________. Economic situations
9

Many sub-cultural barriers are

decreasing because of mass
communication, mass transit, and a
___________________.
a. Decline in the influence of religious
values b. Decline in communal
influences
c. Strong awareness of brands in the Decline in the
market d. Strong awareness of pricing influence of religious
policies in the market. values
10
. ___________ develop on the basis of
wealth, skills and power. Economical classes
11
. _____________ (is) are transmitted
through three basic organizations: the
family, religious
organizations, and educational
institutions; and in today’s society,
educational institutions are
playing an increasingly greater role in
this regard. Consumer feedback
12
. In large nations, the population is
bound to lose a lot of its homogeneity,
and thus
_________________ arise. Multilingual needs
13
_______________ are based on such
things as geographic areas, religions,
nationalities,
ethnic groups, and age. Multilingual needs
14
Marketing managers should adapt the
marketing mix to _______ and
constantly monitor value changes and
differences in both domestic and global
markets. Sales strategies
15
Two of the most important
psychological factors that impact
consumer decision-making
process are product _____________
and product involvement. Marketing
16
Which of the following is the most
valuable piece of information for The number of years
determining the social schooling that they
class of your best friend's parents? had
17
Changes in consumer values have
been recognized by many business
firms that have
expanded their emphasis on
____________ products. Latest technology
18
Different social classes tend to have
different attitudinal configurations and
_______ that
influence the behaviour of individual
members. Personalities
19 . __________ is the single factor that
best indicates social class. Time
20
Buy at a market that
In terms of consumption decisions, sells at a whole sale
middle class consumers prefer to rates. b. Buy what is
_________. popular
21
_________________ refers to the Consumer buyer
buying behavior of final consumers. behavior
22
____________ is individuals and
households who buy goods and
services for personal
consumption. The target market
23
. Understanding consumer buying
behavior is not easy. The answers are
often locked deep How much money is
within the consumer’s head. The the consumer willing
central question for marketers is: to spend?
24
The starting point in understanding how
consumers respond to various
marketing efforts the Lipinski model of
company might use is the: buying behavior.
25
According to the stimulus-response
model of buyer behavior , the place
where consumers process
marketing stimuli prior to making Consumer’s value
purchase decision is called____ chain.
26
Consumer purchases are influenced
strongly by cultural, social, personal, Psychographic
and ______ characteristics.
27 ______ is the most basic cause of a
person’s wants and behaviors. Culture
28
Marketers are always trying to spot
____________ in order to discover new
products that
might be wanted. opinion graphers
29
The cultural shift toward
_____________ has resulted in more
demand for casual clothing and
simpler home furnishings.
a. liberal political causes b.
conservative political causes c.
informality. d. downsizing liberal political causes
30
A ________________ is a group of
people with shared value systems
based on common life
experiences and situations. culture
31
The greatest barrier to effectively
marketing to the Asian American
market is thought to be ________
a. Reluctance to grant credit to this
group. b. Language and cultural Reluctance to grant
traditions. credit to this group.
32
Relatively permanent and ordered
divisions in a society whose members
share similar values, interests, and
behaviors are called_____ Cultures.
33
As a form of a reference group, the
_______________ are ones to which
the individual
wishes to belong. secondary groups
34
The __________________ is a person
within a reference group who, because
of special skills,
knowledge, personality, or other
characteristics, exerts influence on
others. facilitator
35
Even though buying roles in the family
change constantly, the ___________
has traditionally
been the main purchasing agent for the
family. Wife
36

A major reason for the changing . The economic

traditional purchasing roles for families conditions are forcing
is that: more teens to work.
37
. A(n) ________________ consists of
the activities people are expected to
perform according to
the persons around them. behavior
38
The stages through which families
might pass as they mature over time is
a description of
what is called the Adoption process
39
A ______________ is a person’s
pattern of living as expressed in his or
her activities,
interests, and opinions. role
40
_________ is(are) a person’s unique
psychological characteristics that lead
to relatively
consistent and lasting responses to his
or her own environment. Psychographics
41
The basic premise of the
_____________ is that people’s
possessions contribute to and reflect
their identities; that is, “we are what we
have.” lifestyle concept
42
A _____________ is a need that is
sufficiently pressing to direct the person
to seek satisfaction
of the need. Motive.
43 . A good synonym for motive is a(n)
______ omen
44
6. The theory of motivation that views
people as responding to urges that are
repressed but
never fully under control was
developed b _______ Marshall.
45
According to Maslow’s Hierarchy of
Needs, the lowest order of needs are Self-actualization
called: needs.
46
__________ is the process by which
people select, organize, and interpret
information to form a meaningful
picture of the world. Readiness
47
People can form different perceptions of
the same stimulus because of three Selective attention,
perceptual selective distortion,
processes. These processes are best and selective
described as being: retention. .
48
. _______________ describes changes
in an individual’s behavior arising from
experience. Modeling
49 A ___________ is a strong internal
stimulus that calls for action. Driv
50
. If a consumer describes a car as being
the “most economical car on the
market,” then this
descriptor is an _______ Rule
 Correct
Option 2 Option 3 Option 4 Answer Difficulty Time Second
Purchaser Consumer All these 1 50 60

50 60

. Consumer interest Consumer attitude Consumer perception 2

50 60

. Consumer interest Consumer attitude Consumer perception 1

51 61
Consumer
. Consumer interest Consumer attitude interpretation 4
52 62

Consumer
. Consumer interest Consumer attitude interpretation 1
50 60

The product
The strategic plan influences The price influences. 1
50 60

Culture Product Price 2

50 60

Situational Consumption Physiological

influences decisions influences 3
 50 60

c. Strong
Decline in awareness of Strong awareness of
communal brands in the pricing policies in the
influences market market. 1
50 60
Purchasing
communities Competitors Social classes 4
50 60

Marketing Market share Cultural

information systems estimates values. 4
50 60

Product adaptation
Cultures Subcultures requirements 3
50 60

Product adaptation
Cultures Subcultures requirements 3
50 60

Marketing concepts Cultural values Brand images. 3

50 60

Strategy Price Knowledge 4

50 60

Their ethnic Their combined

backgrounds annual income Their occupations 4
50 60

Timesaving,
convenience-
oriented Health related Communication. 2
 50 60

Values Finances Decision makers 2

50 60
Occupation Money Fashion 2
50 60

Buy only the Analyze the market

brands which sell at and select the best at
Buy what is popular affordable prices the lowest prices 2
50 60
Target market Market segment Business buying
buying buying behavior 1
50 60

The consumer The ethnographic

A market segment market. market. 4
50 60

How much does the How much does a How do consumers

consumer need the discount or a respond to various
product being coupon affect the marketing efforts the
offered for sale? purchase rate? company might use? 4
50 60
Stimulus-response
model of buyer Freudian model of Maslow’s model of
behavior. . buying behavior. life-cycle changes. 2
50 60

Consumer’s Consumer’s black

cognitive schema box. Consumer’s black box. 3
50 60
Psychological Psychometric Supply and demand
characteristics. characteristics. characteristics. 2
50 60
Social class Personality .Lifestyle 1
50 60

dissonant groups cultural shifts benchmarks 3

50 60

conservative
political causes informality. downsizing 3
 50 60

subculture lifestyle composite social class 2

50 60

The urban nature Lack of a mass media

. Language and of their that reaches this
cultural traditions. . neighborhoods. group. 2
50 60

Subcultures. Social classes Social factors. 3

50 60

facilitative groups . primary groups aspiration groups 4

50 60

referent actor opinion leader social role player 3

50 60

husband teenage children grandparent 1

50 60

Men and women

More women than Children are now shop together or
ever hold jobs spending more “shop until you drop”
outside the home. . time on the Web. for entertainment A 2
50 60

attitude role status 3

50 60

Lifestyle cycle. Values and Lifestyle Family life cycle. 4

50 60

status position lifestyle 4

 50 60

Personality Demographics Lifestyle 2

50 60

personality
self-concept concept cognitive concept 2
50 60

want demand requirement 1

50 60
need drive cue. 3
50 60

Kant. Freud. Maslow. 3

50 60

Social needs. Safety needs. Physiological needs. 4

50 60

Selectivity Perception Motivation 3

50 60

Subliminal
perception, selective Closure, modeling, Needs distortion,
remembrance, and perceptual wants analysis, and
selective forgetting. screening. perceptual screening. 1
50 60

Motivation Perception Learning . 4

50 60
cue response perception 1
50 60

Attitude Belief Cue. 3