Professional Documents
Culture Documents
Group 4 Bibliography
Group 4 Bibliography
Group 4 Bibliography
Atienza, M. (2019, March 6). Social media marketing (SMM): measuring its effects to resorts in batangas
province, philippines. IOER International Multidisciplinary Research Journal, 1, 53-62
Cauberghe, M., Hudders, L., & Veirman, M. (2017, July 14). Marketing through instagram influencers:
the impact of number of followers and product divergence on brand attitude. International Journal of
Advertising, 36, 798-828
Cheah, J., Lim, X., Radzol, A. & Wong, M. (2017). The impact of social media influencers on purchase
intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7
CNN Philippines Staff. (2019, June 30). SWS: facebook next to TV as filipinos' top source of news. CNN.
Retrieved from https://www.cnnphilippines.com/news/2019/6/30/facebook-news-source-filipino-
adults.html
De Leon, P. (2016). Are food bloggers reliable and credible food critics?: tracking the rise-or demise-of
food bloggers in a world where everyone wants to be a critic. F&B Report. Retrieved from
http://fnbreport.ph/features/credibility-of-food-blogs-pristined-20161201/
Durmaz, Y. (2014). The impact of psychological factors on consumer buying behavior and an empirical
application in turkey (Unpublished undergraduate thesis). Hasan Kalyoncu University, Turkey
Fuerte, D.A.M. (2017). Vlog(g)ing sino ka man: on vlogs and created filipino identities (Unpublished
Undergraduate Thesis). University of the Philippines, College of Mass Communication, Quezon City,
Philippines
Gonzales, G. (2019, January 31). Filipinos spend most time online, on social media worldwide – report.
Rappler. Retrieved from https://www.rappler.com/technology/news/222407-philippines-online-use-
2019-hootsuite-we-are-social-report
Japson, F., Te, S. & Velecina, A. (2017). Consumer behavior among filipinos: a quantitative study about
vanity, materialism, and gender differences (Unpublished undergraduate thesis). De La Salle University,
Manila, Philippines
Lee, C., Loo, L., Peng, C. & Xian, S. (2014). Consumers’ attitude towards online advertising: the study on
informational responses (Unpublished undergraduate thesis). Universiti Tunku Abdul Rahman, Malaysia
Lisichkova, N. & Othman, Z. (2017). The impact of influencers on online purchase intent (Published
student thesis). Mälardalen University, School of Business, Society and Engineering, Sweden
Mathew, J. (2018, July 30) Understanding influencer marketing and why it is so effective. Forbes
Magazine. Retrieved from https://www.forbes.com/sites/theyec/2018/07/30/understanding-influencer-
marketing-and-why-it-is-so-effective/#383eae8e71a9
Mendiola, C. (2018, December 14). Daily diaries: why the influencer culture is getting more and more
problematic. ABS-CBN Lifestyle. Retrieved from https://lifestyle.abs-cbn.com/articles/7205/chalk/daily-
diaries-why-the-influencer-culture-is-getting-more-and-more-problematic
Mishra, A. (2015). Brand-celebrity match and its impact on advertising effectiveness (Unpublished
student thesis). De La Salle University, Manila, Philippines
Osorio, B. (2017, July 31). Digital marketing in the philippines poised for further growth. Adobo
Magazine. Retrieved from https://www.adobomagazine.com/digital-news/digital-marketing-in-the-
philippines-poised-for-further-growth/
Seyd (2017). How are food bloggers turning into influencers and changing the foodscape?. Indus Net
Technologies. Retrieved from https://www.indusnet.co.in/food-bloggers-turning-influencers-changing-
foodscape/
Sheena, K. & Sudha, M. (2017, July). Impact of influencers in consumer decision process: the fashion
industry. SCMS Journal of Indian Management, 14, 14-30
Westenberg, W. (2016). The influence of youtubers on teenagers: an overview of the influence of dutch
youTubers have on their teenage viewers and to what extent this influence is good or bad (Unpublished
master’s thesis). University of Twente, The Netherlands