B.M.S.

COLLEGE OF ENGINEERING, BENGALURU-19

Autonomous Institute, Affiliated to VTU
DEPARTMENT OF MANAGEMENT STUDIES & RESEARCH CENTRE
Lesson Plan

Subject code:  18MBA2PCBR Credits (LTP): 4-0-0

Subject: Business Research Methods Class: II Semester A & B
Faculty: Dr. Leena S Guruprasad & Dr. Shubha Muralidhar
Lecture
Week Unit Topic
Hours
1 Module 1: Introduction to Business research
Business Research, Meaning, Types of research – exploratory &
2
conclusive. Objectives of business research.
1 Research applications in business decisions, Steps in Business
3
Research.
Defining the Research Problem: Management problem and
4
Unit 1 Research problem.
5 Symptom definition. Formulation of hypothesis.
6 Types of hypothesis. Role of hypothesis in business research.
Literature Review: How to do Literature review, Importance
2 7
of Literature review in Research.
Students need to identify a research topic for course
8
assignment.
Module 2: Research Design: Meaning, Need, Features, Types
9
of research.
10 Research design for exploratory & conclusive research.
3
Experimental Research designs- concepts and classification,
11 Unit 2
pre-experimental
12 Quasi experimental, True experimental and statistical designs.
13 Validity of experimental designs.
14 Case study
Unit 3 Module 3: Sampling: Census vs Sampling, need for sampling,
4 15
Types of sampling,
Types of probability sampling techniques and Non probability
16
sampling techniques
17 Sample size calculation for mean and proportion
18 Data Collection and Processing: Primary and secondary data.
5
19 Data collection methods and instruments.
20 Attitude Measurement and scaling,
6 21 Questionnaire designing, editing, coding
Questionnaire designing: Students have to design
22
questionnaire for the selected research
23 Tabulation of data
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 B.M.S. COLLEGE OF ENGINEERING, BENGALURU-19
Autonomous Institute, Affiliated to VTU
DEPARTMENT OF MANAGEMENT STUDIES & RESEARCH CENTRE
24 Diagrammatic representation of data
25 Module 4: Descriptive and inferential statistics:
26 Univariate and bivariate analysis
(concepts and applications of central tendency, dispersion,
7 27
Coefficient of variation, skewness, correlation and regression)
(concepts and applications of central tendency, dispersion,
28
Coefficient of variation, skewness, correlation and regression)
Hypothesis testing: Parametric tests-one sample and two
29 sample,

Hypothesis testing: Parametric tests-one sample and two

8 30
sample,
31 Unit 4 Z & t test for mean and proportion, Paired t test,
32 One way and two way ANOVA

33 Non parametric tests: chi square test, ,

34 Run test, sign test Mann-Whitney U Test,
9 35 Wilcoxon Signed-Rank test, Kruskal- Wallis test
Students should identify appropriate tests for specific research
36
objectives defined for the research
37 Practical components with SPSS
38 Practical components with SPSS
10
39 Practical components with SPSS
40 Practical components with SPSS
41 Module 5: Multivariate data analysis:
42 Multiple Regression analysis
11 43 Factor analysis, Concepts and applications in Business research
44 Cluster analysis, Concepts and applications in Business
research
Conjoint analysis, Concepts and applications in Business
45
research
Unit 5 Discriminant analysis, Concepts and applications in Business
46
12 research
47 Report writing: Steps - Layout of a Research Report.
Contents of prefatory parts and major chapters of a technical
48
report
49 Writing Annexure and Bibliography. Plagiarism Check.
Journal Paper Writing discussion and Article Writing
50
13 discussion
51 Discussion of students’ reports
52 Discussion of students’ reports

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 B.M.S. COLLEGE OF ENGINEERING, BENGALURU-19
Autonomous Institute, Affiliated to VTU
DEPARTMENT OF MANAGEMENT STUDIES & RESEARCH CENTRE

Faculty In charge HOD-MBA

Dr. Shubha Muralidhar
Dr. Leena S Guruprasad

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